Marketing Communications Lead Analyst

📌 Core Information

🔹 Job Title: Marketing Communications Lead Analyst

🔹 Company: The Cigna Group

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the design, execution, and management of Marketing and Communication plans
• Collaborating with various teams and external partners to ensure effective market messaging
• Managing projects, including definition of sales materials, brochures, external comms, events, and sponsorships
• Ensuring plan execution is delivered on time and stays within the designated budget

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Responsible for ensuring the timely and effective development and execution of Marketing/Communication plan(s) working with various teams and external partners

✅ Formulates strategies and tactics that convey the most effective market messaging to target audiences, including internal and external comms, developing engagement projects to improve our external perception

✅ Ensures that marketing materials position the company, its products, and services for high visibility with prospective and existing clients, customers, brokers, health care professionals, and Cigna Spain employees

✅ Prepared to work in a “campaign” manner managing each project, including definition of sales materials, brochures, external comms: press release, events, and sponsorships coordination

✅ Manages events, trade shows, conferences, roadshows, seminars, and meetings with clients, prospects, and brokers to engage with them and improve the visibility of the brands and your projects

✅ Leads external agency in development of the local communication plan to ensure perfect local execution across the influence areas

✅ Develops creative and comms briefs, production schedules/timelines, and budget estimates

✅ Works with comms agencies, copywriters, designers, and marketing support vendors

✅ Responsible for identifying and assessing critical opportunities to communicate internally and externally

✅ Secures final sign-off from subject-matter experts, project owners, and legal team

ASSUMPTION: This role requires strong communication, project management, and stakeholder management skills to ensure successful execution of marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or equivalent field

Experience: 8+ years of business-to-business and/or business-to-consumer experience in Marketing, Communications, or related field (experience in health market is a plus)

Required Skills:

• Strong relationship management skills: ability to foster collaboration, value other perspectives, and gain support/buy-in
• Proven business writing skills in corporate sales materials, press releases, and other communication pieces
• Excellent oral communication skills
• Ability to work effectively in a fast-paced, dynamic, deadline-driven, matrix-oriented environment
• Experience analyzing customer needs, developing and successfully implementing new business Marketing/Communication programs and strategies that help achieve business objectives
• Organized and skilled in project management; must be able to balance high-priority, long-term projects with short-term, immediate deadlines
• Proven ability to generate ideas that effectively leverage limited Marketing funds and to identify synergistic opportunities
• Understanding of basic web & design principles
• Proficient with Microsoft Word, Excel, and PowerPoint applications, as well as social networking resources
• Spanish native and fluent in English, as the position is based in Madrid

Preferred Skills:

• Proficient with Adobe Creative Suite products, Photoshop in particular

ASSUMPTION: Candidates with experience in the health market and proficiency in Adobe Creative Suite will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated, based on market research for similar roles in Madrid)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Training and development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), Monday to Friday

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group operates in the healthcare industry, providing health services and products to customers worldwide.

Company Size: The Cigna Group has 10,001+ employees globally, making it a large enterprise with extensive resources and opportunities for career growth.

Founded: The Cigna Group was founded in 1982 and has since grown into a global health company committed to creating a better future built on the vitality of every individual and every community.

Company Description:

• The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community.
• The company maintains sales capabilities in more than 30 countries and jurisdictions and has more than 190 million customer relationships around the world.
• The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services, or its subsidiaries.

Company Specialties:

• Healthcare services
• Health insurance
• Global health
• Healthcare technology

Company Website: https://www.thecignagroup.com/

ASSUMPTION: The Cigna Group's extensive global presence and resources provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in marketing and communications.

Reporting Structure: The Marketing and Comms Senior Consultant reports directly to the Head of Marketing & Comms.

Work Arrangement: This role is on-site, based in Madrid, Spain.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on global projects and collaborate with international teams
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: The Cigna Group's large size and global presence offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: The Cigna Group's Madrid office is a modern, professional environment with state-of-the-art facilities and amenities.

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, excellent dining options, and a high quality of life.
• The city is well-connected by public transportation, making it easy to commute to and from work.
• Madrid has a Mediterranean climate, with mild winters and hot summers.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.

ASSUMPTION: Madrid offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills, both written and verbal
• Project management skills and ability to manage multiple projects simultaneously
• Cultural fit and alignment with The Cigna Group's values
• Problem-solving skills and ability to think strategically

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing and communication plans, as well as your ability to manage projects and collaborate with various teams
• Research The Cigna Group and be ready to demonstrate your understanding of the company's mission and values

ATS Keywords: Marketing, Communications, Project Management, Relationship Management, Business Writing, Oral Communication, Creative Thinking, Problem Solving, Customer Needs Analysis, Event Management, Collaboration, Budget Management, Digital Marketing, Brand Management, Web Design Principles, Adobe Creative Suite

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, project management abilities, and cultural fit with The Cigna Group.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, preferred)
• Social media platforms
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and communications industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Matrix-oriented, with collaboration across various teams
• Focus on results and achieving business objectives

Self-Assessment Questions:

• Do you have strong relationship management skills and the ability to foster collaboration with various teams and external partners?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?
• Do you have excellent oral and written communication skills, with a proven track record of developing and executing successful marketing campaigns?

ASSUMPTION: Candidates who align with The Cigna Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities
• Collaborating effectively with various teams and external partners, requiring strong stakeholder management skills
• Working in a fast-paced, dynamic environment that may be subject to change
• Adapting to a large, matrix-oriented organization with a complex structure

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and stakeholder management skills to overcome.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Manager position, but with a greater emphasis on project management and collaboration with external partners
• In the healthcare industry, marketing and communications roles often require a strong understanding of the healthcare market and regulatory environment
• Career progression in this role may lead to a Marketing Director or Head of Marketing position, with increased responsibilities and strategic decision-making

ASSUMPTION: This role offers a unique blend of project management, stakeholder management, and marketing and communications expertise, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new healthcare product, including sales materials, press releases, events, and sponsorships
• Managing an external agency to develop and execute a local communication plan, ensuring perfect local execution across influence areas
• Identifying and assessing critical opportunities to communicate internally and externally, and developing strategies to capitalize on these opportunities

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from project management and stakeholder management to creative thinking and problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role collaborate with other departments, such as sales, medical, operations, and business intelligence?
• What are the key priorities for this role in the first 90 days?
• How does The Cigna Group support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching The Cigna Group and practicing your responses to common interview questions
• Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.