📌 Core Information
🔹 Job Title: Marketing Communications Lead Analyst
🔹 Company: Cigna Healthcare
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Madrid, Spain)
🚀 Job Overview
Key aspects of this role include:
- Supporting the design, execution, and management of Marketing and Communication plans
- Collaborating with various teams and external partners to ensure timely delivery and effective market messaging
- Developing strategies and tactics to convey effective market messaging to target audiences
- Managing events, trade shows, conferences, and other engagements to improve brand visibility
- Leading external agencies in developing local communication plans
ASSUMPTION: This role requires a high level of collaboration, project management, and creative problem-solving skills. The ideal candidate will have a strong background in marketing and communications, with experience in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Supporting the development and execution of Marketing and Communication plans
✅ Formulating strategies and tactics to convey effective market messaging to target audiences
✅ Ensuring marketing materials position the company, its products, and services effectively
✅ Managing events, trade shows, conferences, and other engagements to improve brand visibility
✅ Leading external agencies in developing local communication plans
✅ Developing creative and communication briefs, production schedules, and budget estimates
✅ Working with communication agencies, copywriters, designers, and marketing support vendors
✅ Identifying and assessing critical opportunities for internal and external communication
✅ Securing final sign-off from subject-matter experts, project owners, and the legal team
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, or a related field
Experience: 8+ years of business-to-business and/or business-to-consumer experience in Marketing, Communications, or a related field (health market experience is a plus)
Required Skills:
- Strong relationship management skills
- Proven business writing skills
- Excellent oral communication skills
- Ability to work effectively in a fast-paced, dynamic, deadline-driven, matrix-oriented environment
- Experience analyzing customer needs and developing new business Marketing/Communication programs and strategies
- Organized and skilled in project management
- Proficient with Microsoft Word, Excel, and PowerPoint applications, as well as social networking resources
- Spanish native and fluent in English
Preferred Skills:
- Proficient with Adobe Creative Suite products, Photoshop in particular
ASSUMPTION: Candidates with relevant experience in the health market and/or agency experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research and company size)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Cigna products and services
Working Hours: 38.75 hours per week (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 10,001+ employees (Large enterprise)
Founded: 1982 (Over 40 years ago)
Company Description:
- Cigna Healthcare is a division of The Cigna Group, an advocate for better health through every stage of life
- They guide their customers through the health care system, empowering them with information and insight to improve their health and vitality
- Cigna Healthcare offers a wide range of health care services, including medical, dental, behavioral health, and pharmacy benefits
Company Specialties:
- Health Care
- Behavioral Health
- Dental
- Pharmacy
- Short- and Long-Term Disability
- Global Health Benefits
- Individual Private Medical Insurance
- Wellness Services
- Voluntary Benefits
- Medicare and Medicaid
Company Website: www.cigna.com
ASSUMPTION: Cigna Healthcare is a well-established company with a strong presence in the health care industry. They offer a comprehensive range of health care services and have a large employee base.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: Reports directly to the Head of Marketing & Comms
Work Arrangement: On-site (Madrid, Spain) with flexible work arrangements available
Growth Opportunities:
- Potential advancement to a management role within the Marketing & Communications department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with international teams and gain global experience
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing & Communications department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Madrid offers a high quality of life, with excellent dining, entertainment, and recreational opportunities
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (38.75 hours per week)
ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
- Background check and offer extension
Key Assessment Areas:
- Marketing and communications skills
- Project management and organizational skills
- Cultural fit and alignment with company values
- Problem-solving and creative thinking abilities
- Language proficiency in Spanish and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing and communications projects and their outcomes
- Research Cigna Healthcare and the health care industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Communications, Project Management, Event Management, Brand Management, Digital Marketing, Adobe Creative Suite, Spanish, English
ASSUMPTION: The application process for this role may vary, and candidates should be prepared to demonstrate their skills and experience through various assessment methods.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, preferred)
- Social networking resources
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Trustworthy
Work Style:
- Fast-paced and dynamic
- Matrix-oriented, with cross-functional collaboration
- Results-driven, with a focus on delivering high-quality work on time and within budget
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you stay organized and manage multiple priorities in a fast-paced, dynamic environment?
ASSUMPTION: Cigna Healthcare values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with various teams and external partners
- Working within a designated budget and timeline
- Adapting to changes in the market and business needs
- Meeting the expectations of a large, established organization
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Communications Manager position, but with a focus on supporting the development and execution of marketing and communication plans
- Unlike other marketing and communications roles, this position requires a strong focus on project management and event management
- Career progression in this role may lead to a management position within the Marketing & Communications department or a similar role in another department
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and communications, project management, and event management, with the potential for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service
- Managing an event or conference, including logistics, vendor management, and speaker coordination
- Creating and implementing a communication plan to improve the visibility and reputation of the company or a specific brand
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most pressing challenges facing the Marketing & Communications department, and how does this role address them?
- How does Cigna Healthcare support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Cigna Healthcare foster a culture of innovation and creativity within its Marketing & Communications department?
ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing and communications projects and their outcomes
- Research Cigna Healthcare and the health care industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
