Marketing Communications Manager

📌 Core Information

🔹 Job Title: Marketing Communications Manager

🔹 Company: American Plastics, LLC

🔹 Location: Mooresville, North Carolina, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 7-10+ years

🔹 Remote Status: Hybrid (1-2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategies and shaping branded content and communications strategy
• Leading creative branding efforts and managing relationships with external agencies
• Overseeing the rollout and management of a new content syndication platform
• Collaborating with cross-functional teams to drive brand initiatives and growth

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on brand management and content development. The ideal candidate will have experience in a fast-paced, matrixed environment and be comfortable working with large retailers.

📋 Key Responsibilities

✅ Serve as the primary creative leader for both corporate and customer-facing branding efforts

✅ Lead the development of brand frameworks and strategic frameworks in collaboration with Channel Managers

✅ Partner with Legal and Product Marketing teams to oversee trademark management and registration processes

✅ Provide input for new product launches and lead visual sell-in stories for presentations, packaging, and commercialization plans

✅ Spearhead ideation, planning, and coordination of major trade shows—domestic and international

✅ Maintain and regularly update the content library to ensure brand consistency and accessibility

✅ Manage relationships with external agencies and vendors to ensure the timely and high-quality execution of marketing deliverables

✅ Oversee the successful rollout and ongoing management of a new content syndication platform

✅ Act as a creative director for photo and video shoots and partner with vendor agencies

✅ Effectively manage marketing budgets, resources, and timelines to support brand initiatives

✅ Utilize creative design software to produce high-quality visual renderings and marketing assets

✅ Provide leadership for content creation, brand positioning, and differentiated storytelling strategies

✅ Mentor and support the development of the Graphic Designer, fostering team growth and creative excellence

✅ Perform additional duties as required to support the success of the marketing team and broader organization

ASSUMPTION: This role requires strong project management skills, the ability to handle multiple projects simultaneously, and the capacity to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, communications, or a related field

Experience: 7-10+ years of marketing experience, preferably in a large, fast-paced matrixed environment

Required Skills:

• Strong understanding of brand positioning, brand voice, and content's role in shaping the brand experience in a CPG space
• Previous experience working with large retailers (preferred)
• National and Private brand management experience (preferred)
• Track record of high-level collaboration with sales teams and retail merchants
• Creative problem solver with a can-do attitude and exceptional project management and time management skills
• Self-starter who can independently identify areas of opportunities
• Proficient in Microsoft Office, with proficiency in PowerPoint and Adobe Creative Suites

Preferred Skills:

• Experience in a similar role within the plastics or home organization industry
• Fluency in Spanish (preferred)

ASSUMPTION: Candidates with experience in a consumer packaged goods (CPG) environment and familiarity with the retail landscape will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (Based on industry standards for a Marketing Communications Manager with 7-10 years of experience in the CPG sector)

Benefits:

• Medical/Dental
• 401k
• Paid Vacation

Working Hours: Full-time, 40 hours per week. This is a hybrid position based out of the Sales & Marketing Office in Mooresville, NC, with 1-2 days remote per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: American Plastics, LLC operates in the wholesale industry, specializing in the design and production of innovative home organization products. The company has experienced significant growth in recent years, expanding its production footprint across the country.

Company Size: American Plastics, LLC has 70 employees, making it a mid-sized company. This size allows for a more intimate work environment and the opportunity to make a significant impact on the organization's success.

Founded: The founding date and history of American Plastics, LLC are not explicitly stated in the provided data.

Company Description:

• American Plastics, LLC is an action-oriented, U.S.-based company focused on growing both its people and its business
• The company designs and produces innovative home organization products, helping consumers create order in their everyday lives
• American Plastics, LLC has tripled its business in the last two years and expanded its production footprint across the country

Company Specialties:

• Injection molded plastics manufacturing
• Home organization products
• Brand management and marketing

Company Website: http://www.americanplastics.com

ASSUMPTION: American Plastics, LLC is a growing company with a strong focus on innovation and customer satisfaction. The company's success is driven by its ability to adapt to the changing needs of the market and its commitment to investing in its people and infrastructure.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in marketing communications and brand management.

Reporting Structure: The Marketing Communications Manager will report directly to the Director of Marketing and will oversee the work of the Graphic Designer.

Work Arrangement: This is a hybrid position, with 1-2 days remote per week and the remainder of the time on-site at the Sales & Marketing Office in Mooresville, NC.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Communications Manager to take on additional responsibilities or move into a more senior role
• The Marketing Communications Manager will have the opportunity to mentor and develop the Graphic Designer, fostering team growth and creative excellence
• The company's focus on innovation and adaptation may present opportunities for the Marketing Communications Manager to explore new marketing channels and strategies

ASSUMPTION: The Marketing Communications Manager will play a critical role in shaping the company's brand and driving its marketing efforts. As such, there are significant opportunities for growth and impact in this role.

🌍 Location & Work Environment

Office Type: The Sales & Marketing Office in Mooresville, NC, is a professional and collaborative work environment, with a mix of open and private workspace.

Office Location(s): 105 Corporate Center Drive, Mooresville, NC 28117

Geographic Context:

• Mooresville, NC, is located in the northern part of the state, approximately 30 miles north of Charlotte
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a strong sense of community
• The cost of living in Mooresville is generally lower than in larger urban areas, with affordable housing options and a lower cost of goods and services

Work Schedule: The Marketing Communications Manager will work a full-time schedule, with 1-2 days remote per week and the remainder of the time on-site at the Sales & Marketing Office in Mooresville, NC.

ASSUMPTION: The hybrid work arrangement offers the Marketing Communications Manager the flexibility to balance on-site collaboration with the convenience of remote work, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screen with the HR department
• In-person or virtual interview with the Director of Marketing and other key stakeholders
• Final interview with the company's leadership team

Key Assessment Areas:

• Candidates' understanding of brand positioning and content strategy in a CPG space
• Candidates' ability to manage multiple projects and work effectively with cross-functional teams
• Candidates' creative problem-solving skills and ability to think strategically
• Candidates' communication and collaboration skills, both oral and written

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand management, content development, and project management in a CPG environment
• Demonstrate your understanding of the company's products and target audience, and how your skills and experience align with the company's goals and values
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you would be working with

ATS Keywords: Marketing, Communications, Brand Management, Content Development, Project Management, Creative Problem Solving, Storytelling, Collaboration, Visual Design, Team Leadership, Time Management, Digital Marketing, Print Marketing, Trade Shows, Content Strategy, Vendor Management, CPG, Retail, National Brand, Private Brand, Sales Teams, Merchant Collaboration

ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, strategic thinking, and cultural fit with the company. Candidates should be prepared to discuss their experience and accomplishments in detail and to provide specific examples of their work.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Word, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Communications Manager will be expected to have proficiency in the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Action-oriented: American Plastics, LLC values employees who are proactive, innovative, and committed to driving results
• U.S.-based: The company is proud to be a U.S.-based manufacturer, with a strong commitment to supporting the domestic economy
• Growth-focused: American Plastics, LLC is committed to growing both its people and its business, with a focus on continuous improvement and innovation

Work Style:

• Collaborative: The company values a team-based approach to problem-solving and decision-making
• Adaptable: American Plastics, LLC is a growing and evolving company, requiring employees to be flexible and adaptable to change
• Results-driven: The company values employees who are focused on delivering results and driving business growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment where your ideas turn into action?
• Are you comfortable working with a diverse range of stakeholders, including sales teams, retail merchants, and external vendors?
• Do you have a proven track record of driving growth, creating processes, launching new capabilities, and successfully managing cross-functional project teams?

ASSUMPTION: Candidates who are a strong cultural fit for American Plastics, LLC will be action-oriented, adaptable, and results-driven, with a strong commitment to collaboration and continuous improvement.

⚠️ Potential Challenges

• The Marketing Communications Manager may face challenges in balancing multiple projects and deadlines, requiring strong project management and time management skills
• The role may require travel for trade shows and other events, which could disrupt the Marketing Communications Manager's work-life balance
• The company's rapid growth may present challenges in maintaining brand consistency and ensuring that marketing efforts align with the company's overall strategy
• The Marketing Communications Manager may face challenges in working with external vendors and agencies, requiring strong communication and negotiation skills

ASSUMPTION: The Marketing Communications Manager will need to be proactive and adaptable in addressing these challenges, with a strong focus on problem-solving and continuous improvement.

📈 Similar Roles Comparison

• Compared to a Brand Manager role, the Marketing Communications Manager role places a greater emphasis on content development and creative execution, with less focus on market research and consumer insights
• Compared to a Marketing Manager role, the Marketing Communications Manager role is more specialized, with a focus on brand management and content strategy, and less involvement in day-to-day marketing operations
• Compared to a Creative Director role, the Marketing Communications Manager role requires a stronger focus on project management, vendor management, and cross-functional collaboration, with less emphasis on creative direction and design

ASSUMPTION: Candidates should consider their career goals and areas of expertise when comparing this role to similar roles in the marketing and communications field.

📝 Sample Projects

• Developing a comprehensive brand framework and style guide for a new product line
• Planning and executing a major trade show, including vendor management, booth design, and promotional materials
• Launching a new content syndication platform, including content creation, user training, and ongoing management

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Communications Manager may be responsible for, rather than a comprehensive list of all possible projects.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its employees?
• Can you describe the company's approach to brand management and content strategy in the CPG space?
• How does the company collaborate with its sales teams and retail merchants to drive brand consistency and growth?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions are intended to help candidates better understand the company's culture, priorities, and expectations for the Marketing Communications Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3260421
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with brand management, content development, and project management in a CPG environment
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you would be working with
• If selected for an interview, be prepared to discuss your experience and accomplishments in detail and to provide specific examples of your work
• Follow up with the interviewer within 24 hours of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.