📌 Core Information
🔹 Job Title: Marketing & Communications Manager
🔹 Company: The Wonderful Company
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies to elevate the brand and drive growth
- Managing internal and external communications across multiple channels
- Collaborating with leaders and external agencies to deliver impactful campaigns
- Building and maintaining brand consistency across all touchpoints
- Analyzing campaign performance and optimizing for better results
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in marketing and communications, as well as the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Lead the development and execution of marketing strategies that elevate the brand and drive growth
✅ Manage internal and external communications to ensure effective messaging across multiple channels
✅ Collaborate with leaders and external agencies to deliver impactful campaigns
✅ Build and maintain brand guidelines and ensure consistency across all touchpoints
✅ Analyze campaign performance and optimize for better results
✅ Manage the annual marketing and communications budget
✅ Develop and deliver dynamic internal and external marketing and communications programs
✅ Create engaging written, visual, and multimedia content for various channels
✅ Lead brand strategy, public relations, and day-to-day communications
✅ Manage sensitive issues and drive continuous improvement
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, journalism, public relations, or a related field
Experience: 10+ years of experience in marketing, communications, or public relations, ideally in a large corporate environment or agency setting
Required Skills:
- Proven track record of creating high-impact marketing collateral that builds brand awareness and drives engagement
- Experience leading both internal and external communications strategies across multiple channels
- Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word)
- Strong digital marketing skills, including campaign development, social media, and multichannel content strategy
- Strong analytical thinking and project management skills
- Exceptional written, verbal, and visual communication skills
- Ability to influence, inspire, and bring people along the journey with warmth, clarity, and professionalism
Preferred Skills:
- Experience with SQL and Python
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing and communications, with a proven track record of driving results and managing multiple projects.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between NZD 120,000 and NZD 160,000 per year, based on industry standards for a Marketing & Communications Manager with 10+ years of experience in New Zealand.
Benefits:
- Competitive benefits package
- Hybrid working model
- Opportunity for development and internal mobility
- Wonderful Giving - allowing you to donate company money to a cause of your choice
- Wonderful Neighbour - spend a day in the community helping with various service projects
- Company focused on wellness and health
Working Hours: Full-time, with a flexible hybrid working model
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on agriculture, real estate, and consumer packaged goods. The company is known for its iconic brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Landmark, and Lewis Cellars wines.
Company Size: The Wonderful Company has 1,001-5,000 employees globally, with a significant presence in the Central Valley of California and Fiji. As a privately held company, it offers a challenging and stimulating environment for employees.
Founded: The Wonderful Company was founded by philanthropists and entrepreneurs, Lynda and Stewart Resnick, in 2000. The company has since grown to become a global leader in its industries and is committed to improving the lives of the people who live and work in the places where it operates.
Company Description:
- The Wonderful Company is a privately held USD 6 billion agriculture, real estate, and consumer packaged goods company with a 10,000-person global workforce dedicated to helping improve the lives of the people who live and work in the places where it operates.
- The company owns and produces iconic, healthy brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Landmark, and Lewis Cellars wines.
- The Resnicks, along with their foundations and The Wonderful Company, have invested more than USD 2.5 billion in education, health and wellness, community development, and sustainability initiatives across the Central Valley, Fiji, and the world.
Company Specialties:
- Nut (Pistachio and Almond)
- Health
- CPG (Consumer Packaged Goods)
- Agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a well-established and successful organization with a strong commitment to corporate social responsibility and improving the lives of its employees and the communities in which it operates.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the leadership team. The Marketing & Communications Manager will be responsible for leading a team of marketing and communications professionals and collaborating with leaders across the business.
Reporting Structure: The Marketing & Communications Manager will report directly to the leadership team and work closely with The Wonderful Company's Corporate PR team.
Work Arrangement: This role follows a hybrid working model, with a combination of on-site and remote work.
Growth Opportunities:
- Opportunity for development and internal mobility within The Wonderful Company
- Potential to grow into a more senior role or take on additional responsibilities as the company continues to expand
- Chance to work on high-impact projects and campaigns that drive business growth and enhance the company's reputation
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and successful organization.
🌍 Location & Work Environment
Office Type: The Wonderful Company's office in Auckland, New Zealand, is a modern and collaborative workspace that fosters creativity and innovation.
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Auckland is the largest and most populous urban area in New Zealand, with a diverse and multicultural population
- The city is known for its vibrant arts and culture scene, as well as its natural beauty and outdoor recreation opportunities
- Auckland is a major hub for business and commerce in the Asia-Pacific region, with a strong and growing economy
Work Schedule: The Marketing & Communications Manager will work a full-time schedule, with a flexible hybrid working model that allows for a combination of on-site and remote work.
ASSUMPTION: The Wonderful Company's office in Auckland, New Zealand, offers a modern and collaborative work environment that supports creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing and communications strategy and how you would approach this role
- Research The Wonderful Company and its brands to demonstrate your understanding of the organization and its mission
- Prepare questions to ask the interviewer about the company, the team, and the role
ATS Keywords: Marketing strategy, brand leadership, content creation, digital marketing, social media, internal communications, analytics, project management, collaboration, communication, data analysis, creative thinking, crisis management, budget management, event management, public relations
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with The Wonderful Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Canva, InDesign, or other design and content tools
- Mailchimp or other email marketing platforms
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Data analysis tools (Power BI, SQL, Python)
ASSUMPTION: The Marketing & Communications Manager will be expected to have proficiency in a range of tools and technologies to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and integrity in all that we do
- Excellence: We strive for excellence in all aspects of our work
- Responsibility: We take responsibility for our actions and their outcomes
- Collaboration: We work together to achieve our goals
- Innovation: We embrace change and continuously seek to improve
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Opportunities for growth and development
Self-Assessment Questions:
- How do you align with The Wonderful Company's values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic and fast-paced environment, and how do you manage your workload and priorities in such a setting?
- How do you approach collaboration and teamwork, and how have you contributed to a positive work environment in your previous roles?
ASSUMPTION: The Marketing & Communications Manager should be a strong cultural fit with The Wonderful Company, with a demonstrated commitment to the company's values and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to change and pivoting quickly as needed
- Balancing the demands of internal and external communications
- Managing a team and providing guidance and support to team members
ASSUMPTION: The Marketing & Communications Manager will face a range of challenges in this role, requiring strong project management skills, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Communications Director role, but with a focus on brand strategy and management, as well as internal communications
- Compared to other marketing and communications roles, this position requires a strong strategic mindset and the ability to manage multiple projects and stakeholders
- Career path comparison: This role can lead to a more senior position within The Wonderful Company or a similar organization, or a transition into a related field such as public relations or corporate communications
ASSUMPTION: This role is similar to other marketing and communications roles, but with a unique focus on brand strategy and management, as well as internal communications.
📝 Sample Projects
- Developing and executing a comprehensive marketing and communications strategy for a new product launch
- Managing a team to create engaging content for multiple channels, including social media, email campaigns, and print collateral
- Collaborating with leaders to develop and deliver executive talking points, speeches, and thought leadership content
ASSUMPTION: The Marketing & Communications Manager will be responsible for a range of projects that require strong strategic thinking, creativity, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communications strategy for the company?
- What are the biggest challenges facing the marketing and communications team currently, and how can this role help address them?
- How does The Wonderful Company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: The Marketing & Communications Manager should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company, the team, and the role
- Research The Wonderful Company and its brands to demonstrate your understanding of the organization and its mission
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
