📌 Core Information
🔹 Job Title: Marketing & Communications Manager | General Marketing & Communications (AFR)
🔹 Company: EMAAR
🔹 Location: United Arab Emirates
🔹 Job Type: Full time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading all marketing efforts for Emaar Hospitality Group's Individual Business Unit
- Developing and deploying marketing, digital, public relations, and social media strategies
- Maximizing share of voice, performance, customer acquisition, engagement, retention, and IBU awareness
- Collaborating with cross-functional teams to ensure brand consistency and alignment with company guidelines
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proven experience in managing integrated marketing campaigns to drive successful outcomes.
📋 Key Responsibilities
✅ Lead the development and deployment of marketing strategies for Emaar Hospitality Group's Individual Business Unit
✅ Collaborate with cross-functional teams to ensure brand consistency and alignment with company guidelines
✅ Maximize share of voice, performance, customer acquisition, engagement, retention, and IBU awareness
✅ Manage fully integrated marketing campaigns and brand activations
✅ Monitor and analyze marketing metrics to optimize performance and make data-driven decisions
ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing, public relations, and social media strategies to effectively drive results.
🎯 Required Qualifications
Education: Diploma/Bachelor’s degree preferably in Marketing
Experience: Minimum 5 years of progressive offline and online marketing campaign and PR management experience
Required Skills:
- Strategic thinking and planning
- Strong communication and presentation skills
- Expertise in project management and creative design
- Fluency in English; additional languages are an asset
- Proven ability to manage integrated marketing campaigns and brand activations
Preferred Skills:
- Experience in the hospitality or real estate industry
- Knowledge of the Middle East market
- Familiarity with CRM and marketing automation tools
ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and a proven track record in managing integrated marketing campaigns are well-suited for this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (Based on experience and industry standards for Marketing Managers in the UAE)
Benefits:
- Health insurance
- Life insurance
- Retirement plan
- Employee discounts on Emaar properties and services
Working Hours: Full-time (40 hours/week), Sunday to Thursday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for Marketing Managers in the UAE. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: 1997
Company Description:
- Emaar is a pioneer of master-planned communities in Dubai, listed on the Dubai Financial Market
- Focuses on properties, shopping malls & retail, and hospitality & leisure
- Known for iconic developments such as Downtown Dubai, Dubai Mall, and Burj Khalifa
Company Specialties:
- Lifestyle Development
- Hospitality
- Malls
- Commercial Leasing
- Entertainment
- Property Development
Company Website: http://www.emaar.com/
ASSUMPTION: Emaar's extensive experience in real estate development and diverse portfolio make it an attractive employer for professionals seeking growth opportunities in the industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Senior Director of Marketing, Emaar Hospitality Group
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career progression within Emaar's marketing department or other divisions
- Expanding skills and knowledge in the hospitality and real estate industries
- Gaining experience working on high-profile projects and brands
ASSUMPTION: This role offers opportunities for professional growth and development within Emaar's marketing department and the broader real estate industry.
🌍 Location & Work Environment
Office Type: Modern, corporate office environment
Office Location(s): Emaar Square Downtown Dubai, Building 3 Level 1, Dubai, 9440, AE
Geographic Context:
- Dubai offers a multicultural, tax-free environment with a high standard of living
- Easy access to international travel and leisure activities
- Competitive job market with opportunities for professional growth
Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with potential flexibility for remote work or adjusted hours
ASSUMPTION: Dubai's vibrant business environment and multicultural atmosphere provide an attractive work setting for professionals in the real estate industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Marketing and communication skills
- Strategic thinking and planning
- Project management and organizational skills
- Cultural fit and alignment with Emaar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of Emaar's business and the role's requirements in your application materials
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
ATS Keywords: Marketing, Communications, Public Relations, Digital Marketing, Social Media, Project Management, Strategic Thinking, Creative Design, Customer Focus, Ownership Mindset, Adaptability, Learning, Resilience, Drive for Results, Disrupt and Challenge, Teamwork
ASSUMPTION: Applicants should tailor their application materials to emphasize their marketing experience, strategic thinking, and alignment with Emaar's values to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Put Customer First
- Drive for Results
- Disrupt and Challenge
- Learning
- Resilience
- Adaptability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
Self-Assessment Questions:
- Do you prioritize customer needs and focus on delivering exceptional experiences?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: Applicants who align with Emaar's company values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Meeting tight deadlines and project timelines
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work efficiently under pressure, and collaborate effectively with team members to overcome these challenges.
📈 Similar Roles Comparison
- Marketing Manager (Hospitality)
- Focuses on marketing efforts for a specific hotel or resort within a hospitality group
- Responsible for driving customer acquisition, engagement, and retention for a single property
- Marketing Manager (Corporate)
- Leads marketing efforts for a corporate entity or brand
- Focuses on building brand awareness, reputation, and thought leadership
- Marketing Manager (Product)
- Responsible for marketing a specific product or product line within a company
- Drives customer acquisition, engagement, and retention for a particular product or service
ASSUMPTION: Applicants should consider the specific focus and responsibilities of each role when comparing job opportunities in marketing.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new hotel or resort within Emaar Hospitality Group
- Managing a rebranding effort for an existing hotel or resort to improve customer perception and drive bookings
- Creating and implementing a social media strategy to increase engagement and followers for Emaar Hospitality Group's social media channels
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and provide examples of their success in driving results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within Emaar Hospitality Group?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Emaar support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Emaar's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
