📌 Core Information
🔹 Job Title: Marketing Communications Manager (m/f/d)
🔹 Company: Getinge
🔹 Location: Munich, DE & Stockholm, SE
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing communications strategies for ECLS and IABP products.
- Leading successful product launches and managing project-based collaborations with agencies.
- Supporting promotional activities and maintaining a strong market position for assigned products.
- Collaborating with cross-functional teams to create sales enablement materials and ensure alignment with business objectives.
*ASSUMPTION:* This role requires a proactive, solution-oriented self-starter with strong communication and collaboration skills, and a proven track record of working effectively with both internal and external stakeholders.
📋 Key Responsibilities
🌟 Marketing Communications Strategy & Execution
- Develop and execute marketing communications strategies aligned with strategic roadmaps and based on input from key stakeholder groups within the Business Areas, Global Sales, and cross-functional partners.
- Lead successful product launches by developing comprehensive global launch packages and providing support for regional roll-out.
🌟 Product Marketing
- Lead product marketing efforts for an assigned product portfolio, supporting promotional activities and maintaining a strong market position.
- Craft and deliver customer-centric, compliant messaging and product content across Getinge platforms, ensuring alignment with commercial goals.
🌟 Cross-Functional Collaboration
- Oversee the creation of sales enablement materials, ensuring they effectively support commercial efforts.
- Collaborate closely with Business Areas, Global Sales, and other key stakeholders to maintain consistency with overall business and commercial objectives.
🌟 Project & Agency Management
- Manage and monitor project-based collaborations with agencies and creative suppliers, keeping projects on track and within budget to ensure timely and cost-effective delivery.
*ASSUMPTION:* This role requires strong project management skills and the ability to independently drive deadline-focused initiatives.
🎯 Required Qualifications
🎓 Education:
- University degree in Business Administration, Marketing, Communications, or a related field, or an equivalent professional training with relevant professional experience.
🎓 Experience:
- Minimum 3 years of relevant experience in product marketing communications or content marketing, preferably within a global matrix organization.
🎓 Required Skills:
- Demonstrated project management skills and ability to independently drive deadline-focused initiatives.
- Proficient in Microsoft Office, CMS systems, and analytics tools; experience with Adobe Creative Suite is a plus.
- Fluent in English, both written and spoken.
🎓 Preferred Skills:
- Experience with Adobe Creative Suite.
- Familiarity with the healthcare industry or relevant product knowledge.
*ASSUMPTION:* This role requires a proactive, creative, and strategic thinker with a hands-on approach to implementation, always looking to enhance processes, tools, and team collaboration.
💰 Compensation & Benefits
💰 Salary Range: €50,000 - €65,000 per year (industry standard for this role, experience level, and location)
💰 Benefits:
- Wellness Allowances
- Generous Family Benefits
- Joint Company Activities
💰 Working Hours: Full-time (40 hours per week) with flexibility for project needs
*ASSUMPTION:* The salary range is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Medical Equipment Manufacturing
🔹 Company Size: 10,001+ employees
🔹 Founded: 1904 (in the village of Getinge, Sweden)
🔹 Company Description: Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing, and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries.
🔹 Company Specialties:
- Critical care
- Surgical workflows
- Infection control
- Contamination prevention
- Intensive care
- Digital health
- Sterile reprocessing
- Pharmaceutical production
- Research laboratories
- Operating room
- Technical services
- Financial services
- Ambulatory surgery centers
- Extracorporeal membrane oxygenation
- Cardiovascular and cardiothoracic procedures
- IABP
- Mechanical ventilation
- Endoscopic vessel harvesting
- Bioprocess development and optimization
- and OR Integration
🔹 Company Website:
*ASSUMPTION:* Getinge's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
🔹 Career Level: Mid-level (2-5 years of experience)
🔹 Reporting Structure: This role reports directly to the Head of Marketing Communications for the Acute Heart and Lung Support area within the Acute Care Therapies (ACT) segment.
🔹 Work Arrangement: On-site, with occasional remote work for project-specific tasks or meetings.
🔹 Growth Opportunities:
- Opportunities for professional development and career progression within the Marketing Communications team or the broader ACT segment.
- Potential to take on additional responsibilities or lead projects as the team and business grow.
*ASSUMPTION:* This role offers opportunities for career advancement and skill development within a dynamic and growing organization.
🌍 Location & Work Environment
🔹 Office Type: Modern, well-equipped offices with collaborative workspaces and meeting rooms.
🔹 Office Location(s):
- Munich, Germany
- Stockholm, Sweden
🔹 Geographic Context:
- Munich: A major tech hub with a vibrant startup scene and a high quality of life.
- Stockholm: The capital of Sweden, known for its innovative tech industry and work-life balance.
🔹 Work Schedule:
- Standard full-time work schedule (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for project needs.
- Occasional evening or weekend work may be required for product launches or critical projects.
*ASSUMPTION:* The work environment at Getinge's Munich and Stockholm offices fosters collaboration, innovation, and a healthy work-life balance.
💼 Interview & Application Insights
🔑 Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or HR representative.
3. On-site or virtual interview with the hiring manager and relevant team members.
4. Final round interview with senior leadership or additional stakeholders.
🔑 Key Assessment Areas:
- Cultural fit and alignment with Getinge's values.
- Problem-solving skills and strategic thinking.
- Communication and collaboration skills.
- Relevant industry or product knowledge.
🔑 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research Getinge's products, industry, and competition to demonstrate your understanding of the business and market landscape.
🔑 ATS Keywords: Marketing Communications, Product Marketing, Project Management, Stakeholder Management, Global Launch, Cross-Functional Collaboration, Sales Enablement, CMS Systems, Analytics Tools, Adobe Creative Suite, Fluent English
*ASSUMPTION:* The interview process at Getinge focuses on assessing the candidate's cultural fit, problem-solving skills, and strategic thinking, with a strong emphasis on communication and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CMS systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
*ASSUMPTION:* Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
🔹 Company Values:
- Team Players: Collaborate and support each other to achieve common goals.
- Forward Thinkers: Continuously seek innovative solutions and improvements.
- Game Changers: Challenge the status quo and drive meaningful change.
🔹 Work Style:
- Getinge values an open and inclusive work environment where everyone feels comfortable sharing ideas and contributing to the team's success.
- The company encourages a healthy work-life balance and supports employees' personal and professional growth.
🔹 Self-Assessment Questions:
1. How do you align with Getinge's values, specifically "Team Players" and "Forward Thinkers"?
2. How do you ensure a healthy work-life balance while managing multiple projects and deadlines?
3. Can you provide an example of a time when you challenged the status quo or drove meaningful change in a previous role?
*ASSUMPTION:* Getinge's company culture emphasizes collaboration, innovation, and a healthy work-life balance, and candidates should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
1. Managing multiple projects and deadlines simultaneously, requiring strong time management and prioritization skills.
2. Collaborating with cross-functional teams and stakeholders, which may involve navigating different priorities and work styles.
3. Working in a global matrix organization, which may present unique communication and decision-making challenges.
4. Adapting to a fast-paced work environment with tight deadlines, requiring strong resilience and adaptability.
*ASSUMPTION:* These challenges require strong communication, collaboration, and project management skills, as well as the ability to thrive in a dynamic and sometimes demanding work environment.
📈 Similar Roles Comparison
1. This role differs from related marketing communications positions in other industries in its focus on life-saving medical technologies and the critical care setting.
2. The healthcare industry's regulatory environment and compliance requirements may present unique challenges and considerations not found in other industries.
3. Career paths in the medical device industry may differ from those in other sectors, with opportunities for specialization in specific product areas or therapeutic areas.
*ASSUMPTION:* This role offers unique challenges and opportunities specific to the medical device industry and the critical care setting.
📝 Sample Projects
1. Developing a global launch plan for a new ECLS product, including market research, competitive analysis, and stakeholder engagement.
2. Creating a comprehensive sales enablement toolkit for the IABP product line, including product presentations, sales training materials, and customer-facing content.
3. Managing a project to update Getinge's corporate website with new product information and improved user experience, ensuring compliance with accessibility standards and SEO best practices.
*ASSUMPTION:* These sample projects illustrate the diverse and challenging nature of the work required for this role, requiring strong project management skills and the ability to collaborate effectively with cross-functional teams.
💬 Key Questions to Ask During Interview
1. What are the most significant challenges facing the Acute Care Therapies (ACT) segment in the next 1-3 years, and how does this role contribute to addressing them?
2. How does Getinge support the professional development and career growth of employees in marketing communications roles?
3. Can you describe a recent product launch or marketing campaign that was particularly successful, and what factors contributed to its success?
4. How does Getinge ensure the quality and consistency of its products and services across different regions and cultures?
5. What are the key priorities for the Marketing Communications team in the first 3-6 months, and how can this role contribute to achieving them?
*ASSUMPTION:* These questions help candidates better understand the role's context, priorities, and the company's approach to professional development and career growth.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare for the interview process by researching Getinge's products, industry, and competition, and practicing your responses to common interview questions.
4. Follow up with the hiring manager or HR representative after the interview to express your interest in the role and address any remaining questions.
5. If you are offered the position, carefully review the offer and negotiate any necessary terms before accepting.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
