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Marketing Communications Specialist

Center For Disability Services
Full-time
On-site
Albany, New York, United States
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Communications Specialist

πŸ”Ή Company: Center For Disability Services

πŸ”Ή Location: Albany, New York, United States

πŸ”Ή Job Type: On-site, Full-Time (40 hours/week)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading communication and marketing activities for a non-profit organization
  • Developing high-impact written materials and digital marketing campaigns
  • Managing relationships with external vendors and agencies
  • Advertising management across various media channels
  • Working with people living with disabilities

ASSUMPTION: This role requires a strong understanding of marketing communications, excellent writing skills, and the ability to work well with diverse populations, including individuals with disabilities.

πŸ“‹ Key Responsibilities

βœ… Lead the creation of high-impact written materials, e-news, website content, social media posts, scripts, and community publications

βœ… Lead the strategic development and delivery of digital marketing campaigns to increase web traffic and enhance online presence

βœ… Serve as the primary liaison between the Center and external marketing vendors and agencies

βœ… Manage ad campaigns across various media channels to effectively reach multiple demographics around the region

βœ… Capture photos and create promotional content for social media and other communication channels at designated work-related events and programs

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, English, or related field

Experience: A minimum of 3 years of experience in public relations, journalism, marketing, television production, online media, or a related field

Required Skills:

  • Excellent writing skills for multiple media and marketing platforms
  • Ability to work within a multi-faceted organization with tight deadlines
  • Ability to work with and be comfortable around people living with disabilities
  • Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint
  • Working knowledge of visual design and content tools such as Canva, Adobe Creative Suite, or similar platforms
  • Familiarity with website content management systems (e.g., WordPress or similar CMS)

Preferred Skills:

  • Basic understanding of email marketing platforms, analytics tools (e.g., Google Analytics), and social media management software

ASSUMPTION: Candidates with experience in non-profit marketing or working with individuals with disabilities will be highly valued.

πŸ’° Compensation & Benefits

Salary Range: $28.00 - $30.00 per hour, commensurate with experience

Benefits:

  • Healthcare and retirement benefits (not specified)
  • Opportunity to work for a mission-driven organization

Working Hours: Full-time (40 hours/week), may require working evenings, early mornings, and weekends as needed

ASSUMPTION: The salary range provided is an hourly rate. For a full-time employee working 40 hours/week, this would translate to approximately $56,000 - $62,400 annually.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Center for Disability Services is a non-profit organization focused on providing programs and services for individuals with disabilities. They are one of the largest providers in upstate New York.

Company Size: The Center for Disability Services has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a structured environment with opportunities for growth and collaboration.

Founded: The Center for Disability Services was founded in 1939 and has been serving the community for over 80 years.

Company Description:

  • The Center for Disability Services offers hope, innovation, and achievement to the people they support.
  • They provide comprehensive healthcare, residential services, education, adult programming, service coordination, and skilled nursing care to individuals with disabilities.
  • The Center also has a commercial printing, inserting, and mailing operation that is supported by a workforce of over 200 individuals with disabilities.

Company Specialties:

  • Serving individuals with disabilities
  • Healthcare services
  • Residential services
  • Education and adult programming

Company Website: http://www.cfdsny.org

ASSUMPTION: The Center for Disability Services is a well-established organization with a strong commitment to its mission and the communities it serves.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring relevant experience and a bachelor's degree.

Reporting Structure: The Marketing Communications Specialist will report directly to the Director of Marketing and Communications.

Work Arrangement: This is an on-site position, requiring regular attendance at the Albany, NY office.

Growth Opportunities:

  • Potential to advance within the marketing and communications department
  • Opportunity to gain experience in non-profit marketing and communications
  • Possibility to work on a wide range of projects and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven organization.

🌍 Location & Work Environment

Office Type: The Center for Disability Services has a professional office environment with a focus on collaboration and teamwork.

Office Location(s): 314 South Manning Blvd, Albany, NY 12208, US

Geographic Context:

  • Albany is the capital of New York State and has a population of approximately 98,000 people.
  • The city is known for its rich history, cultural attractions, and educational institutions.
  • Albany offers a mix of urban and suburban living with a relatively low cost of living compared to other major cities in the Northeast.

Work Schedule: Full-time (40 hours/week), may require working evenings, early mornings, and weekends as needed

ASSUMPTION: The work environment at the Center for Disability Services is supportive and inclusive, with a focus on empowering individuals with disabilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Writing and communication skills
  • Marketing and digital campaign experience
  • Ability to work with diverse populations, including individuals with disabilities
  • Organizational skills and attention to detail

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Be prepared to provide examples of your writing and marketing work
  • Demonstrate your understanding of and commitment to the Center's mission and values

ATS Keywords: Marketing Communications, Digital Marketing, Advertising Management, Non-Profit Marketing, Writing Skills, Microsoft Office Suite, Visual Design Tools, Website Management, Google Analytics

ASSUMPTION: The application process for this role may take several weeks, depending on the organization's hiring timeline and the number of applicants.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Visual design and content tools (Canva, Adobe Creative Suite)
  • Website content management systems (WordPress or similar CMS)
  • Email marketing platforms (not specified)
  • Analytics tools (Google Analytics)
  • Social media management software (not specified)

ASSUMPTION: The Center for Disability Services uses industry-standard tools and technologies to support its marketing and communications efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowerment: The Center for Disability Services is committed to empowering individuals with disabilities to lead fulfilling and independent lives.
  • Innovation: The organization continually seeks new and better ways to provide services and support to the people it serves.
  • Collaboration: The Center values teamwork and partnership in all aspects of its operations.

Work Style:

  • The Center for Disability Services has a professional and collaborative work environment.
  • The organization values employees who are self-motivated, organized, and able to manage multiple projects and deadlines.
  • The Center encourages a healthy work-life balance and offers flexible scheduling when possible.

Self-Assessment Questions:

  • Do you have experience working with individuals with disabilities, and are you comfortable in this setting?
  • Are you able to manage multiple projects and deadlines in a fast-paced environment?
  • Do you share the Center's commitment to empowering individuals with disabilities and supporting their independence?

ASSUMPTION: The Center for Disability Services values employees who are mission-driven, collaborative, and committed to the organization's goals and values.

⚠️ Potential Challenges

  • Working with tight deadlines and multiple projects simultaneously
  • Adapting to the unique needs and preferences of individuals with disabilities
  • Balancing the demands of marketing and communications with the organization's mission and values
  • Potential emotional demands of working closely with individuals with disabilities and their families

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural competency, and a commitment to the Center's mission and values.

πŸ“ˆ Similar Roles Comparison

  • Marketing Communications Specialist vs. Marketing Manager: The former role focuses more on tactical execution and content creation, while the latter role is more strategic and overseeing the marketing function as a whole.
  • Non-profit Marketing vs. Corporate Marketing: Non-profit marketing often requires a greater emphasis on storytelling, community engagement, and mission-driven communications, while corporate marketing may prioritize brand management, market research, and revenue generation.
  • Career Path: Marketing Communications Specialist is often a stepping stone to more senior roles in marketing and communications, such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.

ASSUMPTION: This role offers a unique opportunity to gain experience in non-profit marketing and communications while developing transferable skills for future career growth.

πŸ“ Sample Projects

  • Developing a comprehensive marketing plan to launch a new program or service for individuals with disabilities
  • Creating engaging social media content to raise awareness about the Center's mission and services
  • Managing an advertising campaign to recruit new employees or volunteers for the organization

ASSUMPTION: These sample projects illustrate the wide range of responsibilities and initiatives that a Marketing Communications Specialist at the Center for Disability Services might undertake.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing and communications department?
  • How does the Center support the professional growth and development of its employees?
  • What are the most significant challenges facing the organization, and how can this role contribute to addressing them?
  • How does the Center engage with and involve the community in its mission and services?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the organization's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your writing and marketing work to showcase your abilities
  • Be prepared to discuss your commitment to the Center's mission and values
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.