📌 Core Information
🔹 Job Title: Marketing Communications Specialist
🔹 Company: SOMFY Group
🔹 Location: South Brunswick Township, NJ, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (5 days in office requested)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a digital content strategy to increase brand visibility and support lead generation efforts.
- Managing segmented email marketing audiences and communicating appropriate messages to the right audience.
- Growing Somfy's multi-brand organic social media presence in North America.
- Collaborating with internal teams to develop and implement a content and email marketing strategy.
- Analyzing performance metrics and providing actionable insights to optimize results.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on content creation and management. The ideal candidate will have experience in email marketing automation and social media management.
📋 Key Responsibilities
✅ Create and execute a digital content strategy across various digital mediums to increase brand visibility and support lead generation efforts.
✅ Manage segmented email marketing audiences and communicate appropriate messages to the right audience in a timely manner.
✅ Grow and maintain Somfy's multi-brand organic social media presence in North America.
✅ Collaborate with internal teams to develop and implement a content and email marketing strategy that aligns with broader company objectives.
✅ Conduct A/B testing to optimize open rates, click-through rates, conversions, and engagement.
✅ Monitor email and social media performance, analyze metrics, and provide actionable insights to optimize results.
✅ Curate a shareable content calendar for emails, social posts, blog posts, press releases, and PR articles to ensure visibility and room for collaboration across the organization.
✅ Manage and work with external digital marketing and/or PR agencies as needed.
ASSUMPTION: This role requires strong project management skills, with the ability to handle multiple tasks efficiently and effectively.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent) in Marketing, Communications, Journalism, Public Relations, or a related field.
Experience: 3-6 years of experience in digital marketing with a strong emphasis on content creation.
Required Skills:
- Proven experience crafting both long- and short-form content for diverse platforms, including email, social media, websites, and blogs, catering to B2C and B2B audiences.
- Skilled in writing and reviewing content with a keen eye for consistency with company strategy, brand voice, and tone.
- Experience crafting and adapting content for various audiences across Facebook, Instagram, Pinterest, X (Twitter), LinkedIn, YouTube, and TikTok.
- Capable of developing and executing email and social media content strategies that align with company objectives, team goals, and key performance indicators (KPIs).
- Experience developing and executing email marketing automation strategies to nurture leads, engage audiences, and drive conversions.
- Proficient in setting up automated email workflows, drip campaigns, and trigger-based messaging using tools like MailChimp, Marketo, or Marketing Cloud.
- Proficient in using social media management and analytics tools such as HootSuite, Sprout Social, or FaceLift for scheduling, performance tracking, and content optimization.
- Experienced in conducting A/B testing, analyzing results, and providing data-driven recommendations.
- Knowledgeable in e-reputation management, community engagement, and social listening tools like Meltwater or TalkWalker.
- Comfortable responding to social media interactions and escalating issues when necessary.
- Adept at using data insights to shape content strategies, analyze website traffic and user behavior, and measure campaign effectiveness.
Preferred Skills:
- SEO knowledge and expertise.
- Basic graphic design skills or a strong design sensibility; experience with Canva is a plus.
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on content creation and management. They will also have experience in email marketing automation and social media management.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level marketing communications specialist in New Jersey)
Benefits:
- Health, life, and disability insurance
- 401K contribution with generous match
Working Hours: Typical hours are 8 am-5 pm, Monday through Friday.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing communications specialist in New Jersey. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Home Automation and Window Covering Solutions
Company Size: 7,000 employees (Large enterprise)
Founded: 1973 (Over 50 years in business)
Company Description:
- As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.
- With a strong commitment to innovation and excellence, SOMFY has been a world leader in home automation for over 50 years.
- Present in 58 countries with eight production sites and 17 R&D centers, SOMFY is deeply committed to the well-being of its employees and fosters diversity and inclusion.
Company Specialties:
- Window and door automation
- Home automation solutions
- Solar protection systems
- Motorization systems for interior and exterior window coverings
Company Website: www.somfy.com
ASSUMPTION: SOMFY is a well-established company with a strong global presence and a commitment to innovation and excellence in the home automation industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Hybrid (5 days in office requested)
Growth Opportunities:
- Potential advancement to Senior Marketing Communications Specialist or similar role with increased responsibilities and leadership opportunities.
- Opportunities to work on cross-functional projects and collaborate with various internal teams.
- Chance to gain experience in a global organization and contribute to its continued growth and success.
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects and collaborate with diverse teams.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): South Brunswick Township, NJ, USA
Geographic Context:
- South Brunswick Township is located in central New Jersey, approximately 45 miles south of New York City and 50 miles northeast of Philadelphia.
- The area offers a mix of urban and suburban living, with easy access to major cities, beaches, and outdoor recreation.
- South Brunswick Township has a population of approximately 43,000 residents and is known for its strong sense of community and high-quality public schools.
Work Schedule: Typical hours are 8 am-5 pm, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The office environment is professional and collaborative, with a strong focus on teamwork and innovation. The location offers easy access to major cities and outdoor recreation, providing a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Candidates' understanding of digital marketing strategies and tactics
- Candidates' ability to create and execute content strategies that align with company objectives
- Candidates' experience with email marketing automation and social media management tools
- Candidates' communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with email marketing automation and social media management tools.
- Demonstrate your understanding of the company and its products in your application materials.
ATS Keywords: Digital Marketing, Content Creation, Email Marketing, Social Media, Data Analysis, Project Management, SEO, Graphic Design, Public Relations, A/B Testing, Automation, Segmentation, Brand Awareness, Community Engagement, Communication, Creativity
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills. The interview process will focus on assessing candidates' understanding of digital marketing strategies and tactics, as well as their ability to create and execute content strategies that align with company objectives.
🛠️ Tools & Technologies
- MailChimp, Marketo, or Marketing Cloud
- HootSuite, Sprout Social, or FaceLift
- Meltwater or TalkWalker
- Canva
ASSUMPTION: The ideal candidate will have experience with email marketing automation and social media management tools, as well as basic graphic design skills or a strong design sensibility.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Customer Focus
- Collaboration
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you able to manage multiple tasks efficiently?
- Are you a strong communicator with excellent written and verbal skills?
- Do you have a proven track record of creating and executing successful content strategies?
- Are you comfortable working with a diverse team and collaborating with various internal departments?
ASSUMPTION: SOMFY values innovation, excellence, and customer focus, and seeks candidates who are results-driven, collaborative, and committed to continuous improvement. The ideal candidate will be a strong communicator with excellent written and verbal skills, and a proven track record of creating and executing successful content strategies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with diverse internal teams and external vendors
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: This role may present challenges in managing multiple projects and deadlines simultaneously, as well as adapting to a fast-paced and dynamic work environment. The ideal candidate will be able to thrive in this environment and collaborate effectively with diverse internal teams and external vendors.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Marketing Manager, with a focus on email marketing automation and social media management.
- Unlike other roles in the marketing field, this position requires a strong background in digital marketing, with a focus on content creation and management.
- Career progression in this role may lead to opportunities in senior marketing management or related fields within the company.
ASSUMPTION: This role is similar to a Digital Marketing Specialist or Content Marketing Manager, with a focus on email marketing automation and social media management. The ideal candidate will have a strong background in digital marketing, with a focus on content creation and management.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch, including email marketing campaigns, social media posts, and blog articles.
- Managing and growing Somfy's social media presence in North America, including creating and curating content, engaging with followers, and analyzing performance metrics.
- Collaborating with internal teams to develop and execute an email marketing automation strategy to nurture leads and drive conversions.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, and to provide candidates with a better understanding of the types of projects they may work on if hired.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy and objectives for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your experience with email marketing automation and social media management tools.
- Demonstrate your understanding of the company and its products in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
