Marketing Content Operation Intern

📌 Core Information

🔹 Job Title: Marketing Content Operation Intern

🔹 Company: H&M Group

🔹 Location: Shanghai, China

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the production of brand Lookbooks and live streaming events
• Managing clothing samples and accessories
• Setting up campaign pages for HK/TW/MO HM.com
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role is ideal for fashion enthusiasts seeking hands-on experience in marketing and content creation within the fast-paced retail industry.

📋 Key Responsibilities

✅ Lookbook Shooting: Participate in the entire process of brand Lookbook production, from styling in the pre-production stage, assisting with and coordinating on-site shooting, to providing suggestions for photo selection and retouching in the post-production stage.

✅ Live Streaming Support: Assist in planning and preparing brand live streaming events. Collaborate with stylists on live streaming styling tasks and manage the clothing samples for the stream. During live broadcasts, be ready to handle various unexpected situations flexibly and ensure the smooth progress of the live streaming process.

✅ Sample Management: Assist in the quarterly ordering of clothing samples and accessories, update the inventory list in a timely manner. After each shooting or project, properly manage and store the samples and accessories, and arrange for the return of old samples to the warehouse.

✅ HK/TW/MO HM.com Campaign Page Set Up: Be fully immersed in TW/HK/MO HM.com sites, including campaign start page & landing page roll out, translation and publish based on Global campaign site plan to ensure that the campaign pages feature exquisite visual effects, smooth interactions, effectively convey campaign information, and boost user conversion rates.

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Fashion, or a related field

Experience: No prior experience required, but relevant internship or project experience is a plus

Required Skills:

• Passionate about fashion, marketing, and new media
• Keen fashion sense and aesthetic judgment
• Good communication and teamwork skills
• Adaptability to a fast-paced work environment
• Proficient in basic office software
• Available to work 4-5 days a week

Preferred Skills:

• Knowledge of design and editing software such as Photoshop
• Ability to work irregular hours and participate in shootings or live broadcasts at nearby studios

ASSUMPTION: Candidates with a strong portfolio showcasing their aesthetic sense and relevant projects will have a competitive edge.

💰 Compensation & Benefits

Salary Range: Industry standard for internships in Shanghai, China is approximately CNY 6,000 - 8,000 per month. This role offers competitive compensation for internship positions.

Benefits:

• Transportation subsidies for shootings and live broadcasts

Working Hours: Full-time (40 hours/week), with flexible hours based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 1947 (as Hennes; 1968 as H&M)

Company Description:

• H&M Group is a global clothing company based in Sweden that focuses on fast-fashion clothing.
• The company operates in 75 geographical markets with 4,801 stores under various brands.
• H&M Group is committed to sustainability and ethical fashion.

Company Specialties:

• Fast-fashion retail
• Sustainable fashion
• Global brand management

Company Website: hmgroup.com

ASSUMPTION: H&M Group's focus on sustainability and ethical fashion provides opportunities for interns to gain experience in these areas.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Marketing Content Operation Manager.

Work Arrangement: On-site, with the possibility of working irregular hours for shootings or live broadcasts.

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on diverse projects and gain experience in various aspects of marketing and content creation
• Exposure to international teams and cross-cultural collaboration

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth within a global fashion retailer.

🌍 Location & Work Environment

Office Type: Modern, fast-paced retail office environment

Office Location(s): Huang pi bei lu, Shanghai, China

Geographic Context:

• Shanghai is a bustling metropolis with a vibrant fashion scene
• The office is located in a convenient area with easy access to public transportation
• Shanghai offers a wide range of cultural, culinary, and entertainment options

Work Schedule: Full-time (40 hours/week), with flexible hours based on project needs

ASSUMPTION: The dynamic and fast-paced work environment at H&M Group's Shanghai office provides an exciting and challenging atmosphere for interns.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Fashion sense and aesthetic judgment
• Communication and teamwork skills
• Adaptability to a fast-paced work environment
• Knowledge of basic office software

Application Tips:

• Tailor your resume and cover letter to highlight your passion for fashion, marketing, and new media
• Include relevant projects or internships that demonstrate your skills and experience
• Prepare examples of your aesthetic sense and design work to showcase during the interview
• Research H&M Group's sustainability initiatives and be prepared to discuss your interest in ethical fashion

ATS Keywords: Fashion, Marketing, New Media, Communication, Teamwork, Adaptability, Coordination, Office Software, Design Software, Editing Software

ASSUMPTION: Applicants should emphasize their enthusiasm for fashion and marketing, as well as their ability to thrive in a fast-paced environment.

🛠️ Tools & Technologies

• Basic office software (Microsoft Office, Google Workspace)
• Design and editing software (Adobe Photoshop, preferred but not required)

ASSUMPTION: Familiarity with design and editing software will be an asset but is not a requirement for this role.

👔 Cultural Fit Considerations

Company Values:

• Caring for customers
• Caring for quality
• Caring for each other
• Caring for the environment

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on continuous improvement

Self-Assessment Questions:

• Do I share H&M Group's commitment to sustainability and ethical fashion?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have a strong sense of personal style and aesthetic judgment?

ASSUMPTION: Applicants should assess their alignment with H&M Group's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Irregular work hours for shootings or live broadcasts
• Fast-paced work environment that may be challenging for some individuals
• Language barriers, as the primary language of communication is English
• Competition for full-time positions after the internship

ASSUMPTION: Applicants should carefully consider their ability to adapt to a fast-paced work environment and irregular hours before applying.

📈 Similar Roles Comparison

• This role is unique in its focus on content operation and marketing within the fast-fashion retail industry
• Similar roles may be found in other retail or e-commerce companies, but H&M Group's global presence and commitment to sustainability set it apart
• This internship offers a unique opportunity to gain experience in a specific aspect of marketing and content creation within a global fashion retailer

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Assisting in the production of a brand Lookbook for an upcoming campaign
• Managing clothing samples and accessories for a live streaming event
• Setting up campaign pages for HK/TW/MO HM.com and ensuring they feature exquisite visual effects and smooth interactions

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this internship fit into the company's long-term plans for my career growth?
• What opportunities are there for collaboration with other departments or teams within the company?
• How does H&M Group support the professional development of its interns?
• What is the typical career path for someone in this role, and what are the opportunities for advancement?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your passion for fashion, marketing, and new media, as well as your relevant skills and experience
• Prepare examples of your aesthetic sense and design work to showcase during the interview
• Research H&M Group's sustainability initiatives and be prepared to discuss your interest in ethical fashion
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.