Marketing Content Operation Intern

📌 Core Information

🔹 Job Title: Marketing Content Operation Intern

🔹 Company: H&M Group

🔹 Location: Shanghai, China

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in brand Lookbook production and live streaming events
• Managing clothing samples and accessories
• Setting up campaign pages for HK/TW/MO HM.com
• Collaborating with cross-functional teams in a fast-paced environment

ASSUMPTION: This role is ideal for fashion enthusiasts seeking hands-on experience in marketing and content creation within the retail industry.

📋 Key Responsibilities

✅ Lookbook Shooting: Participate in the entire process of brand Lookbook production, from styling in the pre-production stage, assisting with and coordinating on-site shooting, to providing suggestions for photo selection and retouching in the post-production stage.

✅ Live Streaming Support: Assist in planning and preparing brand live streaming events. Collaborate with stylists on live streaming styling tasks and manage the clothing samples for the stream. During live broadcasts, be ready to handle various unexpected situations flexibly and ensure the smooth progress of the live streaming process.

✅ Sample Management: Assist in the quarterly ordering of clothing samples and accessories, update the inventory list in a timely manner. After each shooting or project, properly manage and store the samples and accessories, and arrange for the return of old samples to the warehouse.

✅ HK/TW/MO HM.com Campaign Page Set Up: Be fully immersed in TW/HK/MO HM.com sites, including campaign start page & landing page roll out, translation and publish based on Global campaign site plan to ensure that the campaign pages feature exquisite visual effects, smooth interactions, effectively convey campaign information, and boost user conversion rates.

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Fashion, Communications, or a related field

Experience: No prior experience required, but relevant coursework or internships are a plus

Required Skills:

• Passion for fashion, marketing, and new media
• Keen fashion sense and aesthetic judgment
• Good communication and teamwork skills
• Ability to adapt quickly to a fast-paced work environment
• Proficient in basic office software
• Available to work 4-5 days a week

Preferred Skills:

• Knowledge of design and editing software such as Photoshop
• Ability to speak and write English fluently

ASSUMPTION: While not required, having some knowledge of design and editing software can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Internships at H&M Group are typically unpaid, but this role offers transportation subsidies for shootings and live broadcasts.

Benefits:

• Transportation Subsidies

Working Hours: Full-time (40 hours/week) with flexible scheduling based on project needs

ASSUMPTION: While the salary range is not explicitly stated, internships at H&M Group are generally unpaid. However, the company offers valuable experience and networking opportunities in the fashion retail industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: Large (1,001-5,000 employees)

Founded: 1947 (as Hennes) and 1968 (as Mauritz Widforss)

Company Description:

• H&M Group is a global fashion company offering the latest styles and inspiration at affordable prices
• Committed to sustainability and ethical sourcing practices
• Operates in 75 geographical markets with 4,800 stores under various brands

Company Specialties:

• Fast-fashion retail
• Sustainable fashion initiatives
• Global brand management

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established fashion retailer with a strong global presence and a commitment to sustainability.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Marketing Content Operation Manager

Work Arrangement: On-site, with flexible scheduling based on project needs

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on various marketing campaigns and projects
• Exposure to cross-functional teams and global brand management

ASSUMPTION: This internship offers valuable hands-on experience and the opportunity to grow within the company.

🌍 Location & Work Environment

Office Type: Modern, fast-paced retail office environment

Office Location(s): Huang Pi Bei Lu, Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China
• The office is located in the Pudong New Area, known for its modern skyline and vibrant business environment
• Shanghai offers a mix of traditional Chinese culture and modern city life

Work Schedule: Full-time (40 hours/week) with flexible scheduling based on project needs

ASSUMPTION: The work environment at H&M Group is dynamic and fast-paced, with a strong focus on team collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Fashion and marketing knowledge
• Communication and teamwork skills
• Adaptability and problem-solving abilities
• Cultural fit and enthusiasm for the role

Application Tips:

• Highlight relevant coursework, projects, or previous internships that demonstrate your fashion and marketing skills
• Tailor your resume and cover letter to emphasize your passion for fashion and eagerness to learn
• Prepare examples of your work or a portfolio showcasing your aesthetic judgment and design skills

ATS Keywords: Fashion, Marketing, New Media, Communication, Teamwork, Adaptability, Coordination, Office Software, Design Software, Editing Software

ASSUMPTION: The application process at H&M Group is competitive, and candidates who can demonstrate their passion for fashion and strong communication skills will have a better chance of success.

🛠️ Tools & Technologies

• Basic office software (Microsoft Office, Google Workspace)
• Design and editing software (Adobe Photoshop, Illustrator)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with basic office software and design tools is essential for this role, while knowledge of project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Passion
• Innovation
• Sustainability
• Collaboration

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong passion for fashion and a keen eye for trends?
• Can you thrive in a fast-paced, collaborative work environment?
• Are you eager to learn and grow within the fashion retail industry?

ASSUMPTION: Candidates who share H&M Group's values and are enthusiastic about the fashion industry will be a strong fit for this role.

⚠️ Potential Challenges

• Fast-paced work environment that may require long hours and flexibility
• Need to adapt quickly to new tasks and projects
• Potential language barriers, as English may not be the primary language in the office
• Competitive internship market, with many applicants vying for a limited number of positions

ASSUMPTION: While there may be challenges, the valuable experience and growth opportunities offered by this internship make it an attractive opportunity for fashion enthusiasts.

📈 Similar Roles Comparison

• This role is similar to other marketing internships in the fashion retail industry, but offers unique exposure to global brand management and sustainable fashion initiatives
• Unlike some other internships, this role requires a strong commitment to on-site work, with limited remote or hybrid options
• Career paths within H&M Group may include opportunities to work in different departments or brands, as well as the potential for full-time employment after the internship

ASSUMPTION: This internship offers a unique blend of marketing and fashion experience, with a strong focus on global brand management and sustainability.

📝 Sample Projects

• Assisting in the production of a brand Lookbook for an upcoming season
• Supporting a live streaming event for a new product launch
• Setting up campaign pages for HK/TW/MO HM.com, including translation and localization

ASSUMPTION: These sample projects provide a glimpse into the hands-on, collaborative nature of the role and the opportunity to work on high-profile marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in an intern for this role?
• How does this internship fit into the company's overall marketing strategy?
• What opportunities are there for growth and learning within the company?
• How does H&M Group support sustainability and ethical sourcing practices?
• What is the typical day-to-day like for an intern in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and eagerness to learn.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your passion for fashion and relevant skills
• Prepare a portfolio or examples of your work showcasing your aesthetic judgment and design skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.