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Marketing Content Specialist

Mitsubishi Motors North America, Inc.
Full-time
On-site
Franklin, Tennessee, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Content Specialist

πŸ”Ή Company: Mitsubishi Motors North America, Inc.

πŸ”Ή Location: Franklin, TN

πŸ”Ή Job Type: Hybrid (3 days in-office, 2 days remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing engaging content for various platforms to drive brand awareness
  • Collaborating with cross-functional teams to create and execute content strategies
  • Monitoring and analyzing content performance to optimize strategies
  • Managing content assets and ensuring compliance with brand guidelines and regulations

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proven track record in creating engaging content for various audiences.

πŸ“‹ Key Responsibilities

βœ… Develop engaging, accurate, and varied organic content for YouTube, the website, social media, CRM, and sales training

βœ… Coordinate content creation process from ideation to execution, ensuring alignment with brand strategy and guidelines, compliance laws, regulations, and target preferences

βœ… Partner with agency partner(s) to develop strategy, content planning and production

βœ… Develop content calendar, outlining key model and USPs, topics, and channels to activate

βœ… Monitor performance and trends to develop and optimize content awareness and visibility

βœ… Implement content distribution strategies to maximize reach and engagement across digital platforms

βœ… Track and analyze performance metrics and trends to optimize content strategy, boost awareness, and drive continuous improvement

βœ… Coordinate and monitor assets/documents via content platform for proper categorization, accurate descriptions, and valid usage dates

βœ… Assist on various projects while effectively managing multiple priorities, meeting deadlines, and delivering quality results

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience in advertising, media, communications, or related field

Required Skills:

  • Advanced verbal and written communication skills
  • Presentation and interpersonal skills
  • Ability to maintain a valid unconditional driver's license and MMNA-approved driving record (some travel required)

Preferred Skills:

  • Advertising and/or media agency experience

ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $63,000 per year

Benefits:

  • Comprehensive healthcare coverage
  • Discounted employee lease car program
  • 401(k) with company match
  • Professional development opportunities
  • Paid time off
  • Hybrid working environment (3 days in-office, 2 days remote)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Content Specialist role with the given experience level and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Automotive

Company Size: Large (over 10,000 employees)

Founded: 1970 (as a division of Mitsubishi Motors Corporation)

Company Description:

  • Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the United States
  • The company is committed to delivering innovative, high-quality vehicles that meet the needs of its customers
  • MMNA fosters a dynamic and inclusive work environment that values diversity, creativity, and continuous improvement

Company Specialties:

  • Automotive manufacturing
  • Sales and marketing
  • Customer service
  • Research and development

Company Website: https://mitsubishicars.com/

ASSUMPTION: Working at MMNA offers opportunities for professional growth and development within a large, established organization.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Manager, Marketing Content

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

  • Potential career progression into senior marketing roles or management positions
  • Opportunities to work on diverse projects and collaborate with various teams
  • Access to professional development programs and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Franklin, TN

Geographic Context:

  • Franklin, TN is located in the Nashville metropolitan area, offering a mix of urban and suburban living
  • The area is known for its vibrant culture, historic sites, and outdoor recreation opportunities
  • Franklin is home to a diverse range of industries, including healthcare, technology, and automotive

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: Working in Franklin, TN, offers a balance of urban and suburban living, with access to a variety of cultural, recreational, and professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of Marketing

Key Assessment Areas:

  • Communication and presentation skills
  • Content creation and strategy development
  • Project management and organizational skills
  • Cultural fit and alignment with MMNA values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Be prepared to discuss your approach to content creation and strategy development
  • Demonstrate your understanding of the automotive industry and MMNA's brand

ATS Keywords: Marketing, Content, Strategy, Digital, Brand, Automotive, Communication, Project Management

ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, content creation abilities, and cultural fit with MMNA.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, Drupal)
  • Social media platforms (e.g., Facebook, Instagram, Twitter)
  • Analytics tools (e.g., Google Analytics, social media analytics)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard content management, social media, analytics, and project management tools is expected for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Think of Our Customers, Strengthen Trust
  • Enrich Society
  • Welcome All Facts, Share Difficult News First
  • Conduct and Challenge Yourself Professionally
  • Respect All, Work as a Broader Team

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Data-driven and analytical
  • Creative and innovative

Self-Assessment Questions:

  • How do you demonstrate your commitment to thinking of customers and strengthening trust in your current or previous roles?
  • Can you provide an example of a time when you had to share difficult news and how you approached it?
  • How do you balance working independently and collaboratively with your team members?

ASSUMPTION: Candidates who align with MMNA's core values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in content strategy or priorities
  • Working with cross-functional teams and stakeholders with varying priorities and perspectives
  • Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Marketing Manager or Digital Marketing Specialist, but with a focus on the automotive industry and Mitsubishi Motors' brand
  • Compared to other marketing roles, this position requires a strong understanding of content creation, strategy development, and project management
  • Career progression in this role may lead to senior marketing positions or management roles within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or organizations.

πŸ“ Sample Projects

  • Developing a content strategy for a new vehicle launch, including messaging, channel selection, and distribution timelines
  • Creating and executing a social media campaign to promote a seasonal sales event, tracking performance, and optimizing content based on analytics
  • Managing a content project with multiple stakeholders, ensuring brand consistency, compliance with regulations, and timely delivery

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the broader marketing strategy and company goals?
  • What opportunities are there for professional development and growth within this role and the organization?
  • How does MMNA support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about your career prospects.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for your interview by researching MMNA's brand, industry trends, and your approach to content creation and strategy development
  • Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.