π Core Information
πΉ Job Title: Marketing Content Specialist
πΉ Company: Mitsubishi Motors North America, Inc.
πΉ Location: Franklin, TN
πΉ Job Type: Hybrid (3 days in-office, 2 days remote)
πΉ Category: Marketing
πΉ Date Posted: June 5, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid
π Job Overview
Key aspects of this role include:
- Developing engaging content for various platforms to drive brand awareness
- Collaborating with cross-functional teams to create and execute content strategies
- Monitoring and analyzing content performance to optimize strategies
- Managing content assets and ensuring compliance with brand guidelines and regulations
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proven track record in creating engaging content for various audiences.
π Key Responsibilities
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Develop engaging, accurate, and varied organic content for YouTube, the website, social media, CRM, and sales training
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Coordinate content creation process from ideation to execution, ensuring alignment with brand strategy and guidelines, compliance laws, regulations, and target preferences
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Partner with agency partner(s) to develop strategy, content planning and production
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Develop content calendar, outlining key model and USPs, topics, and channels to activate
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Monitor performance and trends to develop and optimize content awareness and visibility
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Implement content distribution strategies to maximize reach and engagement across digital platforms
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Track and analyze performance metrics and trends to optimize content strategy, boost awareness, and drive continuous improvement
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Coordinate and monitor assets/documents via content platform for proper categorization, accurate descriptions, and valid usage dates
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Assist on various projects while effectively managing multiple priorities, meeting deadlines, and delivering quality results
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of marketing experience in advertising, media, communications, or related field
Required Skills:
- Advanced verbal and written communication skills
- Presentation and interpersonal skills
- Ability to maintain a valid unconditional driver's license and MMNA-approved driving record (some travel required)
Preferred Skills:
- Advertising and/or media agency experience
ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $60,000 - $63,000 per year
Benefits:
- Comprehensive healthcare coverage
- Discounted employee lease car program
- 401(k) with company match
- Professional development opportunities
- Paid time off
- Hybrid working environment (3 days in-office, 2 days remote)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Content Specialist role with the given experience level and location.
π Applicant Insights
π Company Context
Industry: Automotive
Company Size: Large (over 10,000 employees)
Founded: 1970 (as a division of Mitsubishi Motors Corporation)
Company Description:
- Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the United States
- The company is committed to delivering innovative, high-quality vehicles that meet the needs of its customers
- MMNA fosters a dynamic and inclusive work environment that values diversity, creativity, and continuous improvement
Company Specialties:
- Automotive manufacturing
- Sales and marketing
- Customer service
- Research and development
Company Website: https://mitsubishicars.com/
ASSUMPTION: Working at MMNA offers opportunities for professional growth and development within a large, established organization.
π Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Manager, Marketing Content
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and collaborate with various teams
- Access to professional development programs and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
π Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Franklin, TN
Geographic Context:
- Franklin, TN is located in the Nashville metropolitan area, offering a mix of urban and suburban living
- The area is known for its vibrant culture, historic sites, and outdoor recreation opportunities
- Franklin is home to a diverse range of industries, including healthcare, technology, and automotive
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: Working in Franklin, TN, offers a balance of urban and suburban living, with access to a variety of cultural, recreational, and professional opportunities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Communication and presentation skills
- Content creation and strategy development
- Project management and organizational skills
- Cultural fit and alignment with MMNA values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss your approach to content creation and strategy development
- Demonstrate your understanding of the automotive industry and MMNA's brand
ATS Keywords: Marketing, Content, Strategy, Digital, Brand, Automotive, Communication, Project Management
ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, content creation abilities, and cultural fit with MMNA.
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics, social media analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard content management, social media, analytics, and project management tools is expected for this role.
π Cultural Fit Considerations
Company Values:
- Think of Our Customers, Strengthen Trust
- Enrich Society
- Welcome All Facts, Share Difficult News First
- Conduct and Challenge Yourself Professionally
- Respect All, Work as a Broader Team
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate your commitment to thinking of customers and strengthening trust in your current or previous roles?
- Can you provide an example of a time when you had to share difficult news and how you approached it?
- How do you balance working independently and collaboratively with your team members?
ASSUMPTION: Candidates who align with MMNA's core values and work style are more likely to be successful in this role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in content strategy or priorities
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
π Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Digital Marketing Specialist, but with a focus on the automotive industry and Mitsubishi Motors' brand
- Compared to other marketing roles, this position requires a strong understanding of content creation, strategy development, and project management
- Career progression in this role may lead to senior marketing positions or management roles within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or organizations.
π Sample Projects
- Developing a content strategy for a new vehicle launch, including messaging, channel selection, and distribution timelines
- Creating and executing a social media campaign to promote a seasonal sales event, tracking performance, and optimizing content based on analytics
- Managing a content project with multiple stakeholders, ensuring brand consistency, compliance with regulations, and timely delivery
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and optimization.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the broader marketing strategy and company goals?
- What opportunities are there for professional development and growth within this role and the organization?
- How does MMNA support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about your career prospects.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching MMNA's brand, industry trends, and your approach to content creation and strategy development
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.