Marketing & Content Strategist (20 hours per week, Remote)

📌 Core Information

🔹 Job Title: Marketing & Content Strategist (20 hours per week, Remote)

🔹 Company: Uptalent.io

🔹 Location: Indonesia

🔹 Job Type: Part-time, Remote

🔹 Category: Marketing & Content Strategy

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Ideally based in Australia or overlapping time zone)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through content, smart marketing, and better product visibility
• Reviewing and optimizing existing offers, emails, and website pages to boost conversions
• Creating and repurposing content across various platforms, including Instagram, blog, email, and YouTube
• Setting up and managing affiliate income streams
• Advising on content, funnels, and brand partnerships that make sense for the business
• Making strategic decisions that add value and grow the business

ASSUMPTION: The ideal candidate will have a strong background in content marketing and digital products, with a proven track record of driving revenue growth in a content-driven or product-based online business.

📋 Key Responsibilities

✅ Review existing offers, emails, and website pages to boost conversions

✅ Write and repurpose content across Instagram, blog, email, and YouTube

✅ Set up and manage affiliate income streams (Amazon + select brand links)

✅ Help refine and position a new flagship course for launch

✅ Advise on content, funnels, and brand partnerships that make sense for the business

✅ Make fast, strategic decisions that add value and grow the business

ASSUMPTION: The role requires a self-motivated, organized individual who can work independently and take initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience driving revenue in a content-driven or product-based online business

Required Skills:

• Strong writing and communication skills
• Knowledge of basic UX and CRO (conversion rate optimization)
• Experience with email marketing (e.g., Klaviyo, Mailchimp, ConvertKit, Flodesk etc.)
• Demonstrated ability to work independently and take initiative
• Strong understanding of Instagram, SEO content, and/or YouTube repurposing
• Experience with digital products, courses, or affiliate programs
• You’ve worked with (or understand) the lifestyle, design, or interiors space

Preferred Skills:

• Experience with a design or renovation brand
• Familiarity with the Australian market

ASSUMPTION: The ideal candidate will have a strong background in content marketing and digital products, with a proven track record of driving revenue growth in a content-driven or product-based online business.

💰 Compensation & Benefits

Salary Range: Based on experience and qualifications, the salary range for this role is estimated to be between $35,000 - $50,000 USD per year (pro-rated for part-time work).

Benefits:

• Flexible hours, outcome-focused work environment
• Remote work with the option to work from anywhere

Working Hours: 20 hours per week, with the potential to grow

ASSUMPTION: The salary range is an estimate based on industry standards for a part-time marketing and content strategist role with similar requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Uptalent.io connects companies with top remote talent on demand
• They specialize in providing skilled professionals in architecture, engineering, business, marketing, and design
• The company aims to take away the risk of outsourcing offshore talent by bringing clients a trusted network of top candidates

Company Specialties:

• Remote Staffing
• Civil Engineers
• Virtual Assistants
• MEP Engineers
• Architecture
• Engineering
• Operations
• Sales
• Mechanical Engineers
• Electrical Engineers
• Plumbing Engineers
• MEP Engineers
• BIM Architects
• CAD drafters
• Landscape Designers
• Interior Designers
• Manufacturing Engineers
• Industrial Engineers
• Designers
• and Marketers

Company Website: www.uptalent.io

ASSUMPTION: Uptalent.io is a growing platform that connects companies with top remote talent, focusing on various industries and skill sets.

📊 Role Analysis

Career Level: Mid-level marketing and content strategist role

Reporting Structure: This role will report directly to the company founder

Work Arrangement: Remote, part-time (starting 2-3 days/week with potential to grow)

Growth Opportunities:

• Potential to grow into a full-time role
• Opportunity to work with a diverse range of clients and projects
• Chance to gain experience in a fast-growing remote work platform

ASSUMPTION: This role offers growth opportunities as the company continues to expand its client base and services.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Indonesia (ideally based in Australia or a time zone that overlaps)

Geographic Context:

• Indonesia has a tropical climate and is known for its diverse culture and natural beauty
• The time zone is Asia/Makassar (UTC+8)
• The cost of living in Indonesia is generally lower than in Australia

Work Schedule: Flexible hours, outcome-focused

ASSUMPTION: The ideal candidate will be comfortable working remotely and have a flexible schedule that accommodates the time zone difference.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video call screening
• Skills assessment or test project
• Final interview with the company founder

Key Assessment Areas:

• Writing and communication skills
• Marketing and content strategy knowledge
• Cultural fit and alignment with company values
• Problem-solving and decision-making skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of the role and the company by demonstrating your familiarity with their services and clients
• Prepare examples of your past work that demonstrate your ability to drive revenue growth and optimize content

ATS Keywords: Marketing, Content Strategy, Digital Products, Affiliate Marketing, SEO, Social Media, Email Marketing, Conversion Rate Optimization, Independent Work, Initiative, Organizational Skills, UX Knowledge, YouTube Management, Instagram Strategy

ASSUMPTION: The application process will focus on assessing the candidate's marketing and content strategy skills, as well as their cultural fit and ability to work independently.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Klaviyo, Mailchimp, ConvertKit, Flodesk)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Affiliate marketing platforms (e.g., Amazon Associates, ShareASale, CJ Affiliate)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The ideal candidate will be comfortable using various marketing and project management tools to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Remote-first mindset
• Focus on quality and expertise
• Collaboration and continuous learning
• Customer-centric approach

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and open to feedback
• Results-driven and focused on outcomes

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-discipline?
• Are you comfortable working with diverse clients and teams across different time zones?
• Do you have a proven track record of driving revenue growth and optimizing content in a digital products or ecommerce setting?

ASSUMPTION: The ideal candidate will be a strong communicator, self-motivated, and comfortable working remotely with diverse clients and teams.

⚠️ Potential Challenges

• Time zone differences may require flexibility and adaptability
• The role may involve working with a diverse range of clients, each with their unique needs and expectations
• As a part-time role, there may be limited opportunities for growth and advancement within the company
• The remote work environment may present challenges in terms of communication and collaboration

ASSUMPTION: The ideal candidate will be comfortable working remotely and able to adapt to the unique challenges and demands of the role.

📈 Similar Roles Comparison

• This role is similar to a content marketing manager or digital marketing specialist position, but with a focus on driving revenue growth through strategic content and affiliate marketing
• Unlike traditional marketing roles, this position requires a strong understanding of digital products and ecommerce
• Career progression may involve moving into a full-time role or taking on additional responsibilities within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, and career progression will depend on the candidate's skills, experience, and performance.

📝 Sample Projects

• Developing and implementing a content marketing strategy for a new digital product launch
• Optimizing existing website content and funnels to improve conversion rates
• Creating and managing affiliate marketing campaigns to drive revenue growth
• Collaborating with the company founder to refine and position a new flagship course for launch

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive revenue growth and optimize content.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the company support remote workers and ensure a positive work-life balance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach collaboration and communication in a remote work environment?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Asking thoughtful questions during the interview process will help the candidate better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past work that demonstrate your ability to drive revenue growth and optimize content
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.