Marketing & Content Strategist (20 hours per week, Remote)

📌 Core Information

🔹 Job Title: Marketing & Content Strategist (20 hours per week, Remote)

🔹 Company: Uptalent.io

🔹 Location: New Zealand (Remote)

🔹 Job Type: Part-time

🔹 Category: Marketing & Content

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through strategic content and marketing
• Reviewing and optimizing existing offers, emails, and website pages
• Writing and repurposing content across various platforms
• Managing affiliate income streams
• Positioning and launching a new flagship course
• Advising on content, funnels, and brand partnerships

ASSUMPTION: The role requires a strong focus on results and self-motivation, as the work is outcome-focused and flexible hours are offered.

📋 Key Responsibilities

✅ Review existing offers, emails, and website pages to boost conversions

✅ Write and repurpose content for Instagram, blog, email, and YouTube

✅ Set up and manage affiliate income streams (Amazon + select brand links)

✅ Help refine and position a new flagship course for launch

✅ Advise on content, funnels, and brand partnerships that make sense

✅ Make fast, strategic decisions that add value and grow the business

ASSUMPTION: The role may require occasional collaboration with the hiring manager and other team members, but it is primarily an independent position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience driving revenue in a content-driven or product-based online business

Required Skills:

• Proven experience with digital products, courses, or affiliate programs
• Strong writing and communication skills
• Knowledge of basic UX and CRO (conversion rate optimisation)
• Experience with email marketing (e.g., Klaviyo, Mailchimp, ConvertKit, Flodesk)
• Demonstrated ability to work independently and take initiative
• Strong understanding of Instagram, SEO content, and/or YouTube repurposing
• Experience working with lifestyle, design, or interiors space

Preferred Skills:

• Experience with project management tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's target audience.

💰 Compensation & Benefits

Salary Range: NZD 40,000 - NZD 60,000 per year (pro-rated for part-time work, based on industry standards for the role and experience level)

Benefits:

• Flexible hours and remote work
• Opportunity to grow with the company

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for part-time marketing and content strategist roles in New Zealand. The benefits listed are based on the company's remote work policy and the nature of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Uptalent.io operates in the internet marketplace platforms industry, connecting companies with top remote talent on demand.

Company Size: Uptalent.io is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: 2020

Company Description:

• Uptalent.io specializes in building top remote teams with unique skills in various fields, enabling companies to access the talent they need on demand.
• The company is committed to taking away the risk of outsourcing offshore talent by bringing clients a trusted network of top candidates to work remotely.
• Uptalent.io is dedicated to saving clients countless hours of research, interviews, and potential bad hires.

Company Specialties:

• Remote Staffing
• Civil Engineers
• Virtual Assistants
• MEP Engineers
• Architecture
• Engineering
• Operations
• Sales
• Marketing
• Design

Company Website: https://www.uptalent.io/

ASSUMPTION: Uptalent.io's focus on remote work and diverse talent networks makes it an attractive option for candidates seeking flexible, international career opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing and content professionals seeking to apply their skills in a strategic, outcome-focused environment.

Reporting Structure: The Marketing & Content Strategist will report directly to the hiring manager, with potential collaboration with other team members as needed.

Work Arrangement: This is a fully remote, part-time position with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing & Content Strategist to take on additional responsibilities or move into a full-time role.
• The role offers the chance to work with a diverse range of clients and industries, providing valuable experience and exposure.

ASSUMPTION: The part-time nature of this role may limit some growth opportunities, but it also offers the flexibility to pursue other interests or commitments.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): New Zealand (remote work)

Geographic Context:

• New Zealand offers a high quality of life, with a strong focus on work-life balance and outdoor recreation.
• The time zone (NZST) allows for collaboration with clients and team members in various regions, including Australia, Asia, and the Americas.
• New Zealand's diverse cultural landscape and stunning natural beauty provide a unique and enriching work environment.

Work Schedule: Flexible, with a focus on outcomes rather than hours worked

ASSUMPTION: The remote work environment and flexible scheduling may require strong self-motivation and time management skills to ensure productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment and/or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Writing and communication skills
• Marketing and content strategy expertise
• Cultural fit and alignment with company values
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company and its mission in your application materials.
• Prepare examples of your past work that showcase your ability to drive revenue growth through strategic content and marketing.

ATS Keywords: Content strategy, marketing strategy, revenue growth, digital products, affiliate marketing, email marketing, SEO, Instagram, YouTube, course development, conversion rate optimization

ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the company's current needs. It is essential to monitor the job posting for updates and follow any specific instructions provided.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Monday.com)
• Email marketing platforms (e.g., Klaviyo, Mailchimp, ConvertKit, or Flodesk)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• SEO and content optimization tools (e.g., SEMrush, Ahrefs, or Moz)
• Affiliate marketing platforms (e.g., Amazon Associates, ShareASale, or CJ Affiliate)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Flexible and adaptable
• Collaborative and supportive
• Committed to excellence

Work Style:

• Self-motivated and independent
• Adaptable and flexible
• Strong communication and collaboration skills
• Focused on outcomes and results

Self-Assessment Questions:

• Do you thrive in a remote, independent work environment?
• Are you comfortable managing your time and priorities with minimal supervision?
• Do you enjoy collaborating with diverse teams and clients?
• Are you committed to delivering high-quality work and driving results?

ASSUMPTION: Uptalent.io's focus on remote work and diverse talent networks requires candidates who are comfortable working independently and collaborating effectively in a virtual environment.

⚠️ Potential Challenges

• Managing time effectively in a flexible, remote work environment
• Adapting to the unique needs and preferences of various clients and industries
• Balancing multiple projects and priorities simultaneously
• Staying up-to-date with the latest marketing and content trends and best practices

ASSUMPTION: The part-time nature of this role may present unique challenges in terms of time management and balancing work and personal commitments.

📈 Similar Roles Comparison

• Compared to full-time marketing and content strategist roles, this position offers more flexibility and a better work-life balance, but may have limited growth opportunities.
• In the context of the broader marketing and content industry, this role provides valuable experience in driving revenue growth through strategic content and marketing, with a focus on digital products and affiliate marketing.
• Career-wise, this role may serve as a stepping stone to more senior or full-time positions in marketing and content strategy, or as an opportunity to gain experience working with diverse clients and industries.

ASSUMPTION: The part-time nature of this role may limit some career advancement opportunities, but it also offers the flexibility to pursue other interests or commitments.

📝 Sample Projects

• Developing and implementing a content marketing strategy for a new course launch
• Optimizing email marketing campaigns to improve open rates and conversions
• Managing affiliate marketing relationships and driving revenue growth through strategic partnerships
• Conducting market research and analysis to inform content and marketing strategies

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's current needs and the candidate's skills and expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and content strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work that showcase your ability to drive revenue growth through strategic content and marketing.
• Follow up with the hiring manager one week after submission to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.