Marketing & Content Strategist (20 hours per week, Remote)

📌 Core Information

🔹 Job Title: Marketing & Content Strategist (20 hours per week, Remote)

🔹 Company: Uptalent.io

🔹 Location: Australia

🔹 Job Type: Part-time, Remote

🔹 Category: Marketing & Content

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through strategic content and marketing
• Reviewing and optimizing existing offers and content for better conversions
• Writing and repurposing content across various platforms (Instagram, blog, email, YouTube)
• Managing affiliate income streams and helping launch a new flagship course
• Working independently and taking initiative to make things happen

ASSUMPTION: The ideal candidate will have a strong background in content marketing, digital products, and growth strategies, with a proven track record of driving revenue in a content-driven or product-based online business.

📋 Key Responsibilities

✅ Review existing offers, emails, and website pages to boost conversions

✅ Write and repurpose content across Instagram, blog, email, and YouTube

✅ Set up and manage affiliate income streams (Amazon + select brand links)

✅ Help refine and position a new flagship course for launch

✅ Advise on content, funnels, and brand partnerships that make sense

✅ Make fast, strategic decisions that add value and grow the business

ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on driving results and improving performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience driving revenue in a content-driven or product-based online business

Required Skills:

• Excellent writing and communication skills
• Strong understanding of content marketing, SEO, and social media management
• Experience with digital products, courses, or affiliate programs
• Knowledge of basic UX and CRO (conversion rate optimisation)
• Experience with email marketing (e.g., Klaviyo, Mailchimp, ConvertKit, Flodesk)
• Ability to work independently and take initiative
• Strong understanding of the lifestyle, design, or interiors space

Preferred Skills:

• Experience with YouTube repurposing
• Familiarity with the interior design and renovation industry

ASSUMPTION: While not explicitly stated, having experience with project management tools and familiarity with the interior design industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: AU$60,000 - AU$80,000 per year (pro-rated for part-time work, based on industry standards for similar roles)

Benefits:

• Flexible hours and outcome-focused work environment
• Remote work with the potential to grow to 3 days per week
• Opportunity to work with a well-established design brand with a strong following

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar part-time marketing and content strategy roles in Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on connecting companies with top remote talent on demand

Company Size: 11-50 employees, providing a dynamic and agile work environment

Founded: 2020, with a focus on building top remote teams with unique skills in various fields

Company Description:

• Uptalent.io specializes in building top remote teams with unique skills in Architecture, Engineering, Business, Marketing, and Design
• The company enables businesses to access the skills they need, on demand, by connecting them with a trusted network of top candidates
• Uptalent.io is committed to taking away the risk of outsourcing offshore talent by providing a trusted network of top candidates to work remotely

Company Specialties:

• Remote Staffing
• Civil Engineers
• Virtual Assistants
• Architecture
• Engineering
• Operations
• Sales
• Designers and Marketers

Company Website: https://www.uptalent.io/

ASSUMPTION: Uptalent.io's focus on remote work and connecting businesses with top talent makes it an attractive option for applicants seeking flexible, outcome-focused work environments.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow within the role and the company

Reporting Structure: This role reports directly to the hiring manager, with the potential for team collaboration as the company grows

Work Arrangement: Fully remote, with flexible scheduling and an outcome-focused work environment

Growth Opportunities:

• Potential to grow to 3 days per week as the business expands
• Opportunity to work with a well-established design brand and gain experience in the interior design and renovation industry
• Possibility to take on additional responsibilities and grow within the role as the company continues to develop

ASSUMPTION: The part-time nature of this role may appeal to applicants seeking a better work-life balance, while the potential for growth offers long-term career prospects.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Australia has a strong design and renovation industry, providing ample opportunities for growth and collaboration
• The remote nature of the role allows for flexibility in working hours and location
• The part-time nature of the role may appeal to applicants seeking a better work-life balance

Work Schedule: 20 hours per week, with flexible scheduling and an outcome-focused work environment

ASSUMPTION: The fully remote nature of this role and the flexible scheduling may appeal to applicants seeking a better work-life balance and the opportunity to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment or test
• Final interview with the hiring manager

Key Assessment Areas:

• Writing and communication skills
• Understanding of content marketing, SEO, and social media management
• Problem-solving and strategic thinking
• Ability to work independently and take initiative

Application Tips:

• Highlight relevant experience driving revenue in a content-driven or product-based online business
• Showcase strong writing samples that demonstrate your ability to write with clarity, drive action, and move people from interest to purchase
• Demonstrate your understanding of the lifestyle, design, or interiors space and how it relates to the role

ATS Keywords: Content marketing, digital products, affiliate programs, course development, conversion rate optimization, email marketing, initiative, organizational skills, independent work, UX knowledge, growth strategy, brand partnerships

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required skills and experience, as well as their understanding of the role and the company's mission.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Monday.com)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Buffer)
• Email marketing platforms (e.g., Klaviyo, Mailchimp, ConvertKit, Flodesk)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Affiliate marketing platforms (e.g., Amazon Associates, ShareASale, ClickBank)

ASSUMPTION: Applicants should be comfortable using various tools and technologies to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Flexible and outcome-focused
• Collaborative and supportive

Work Style:

• Self-motivated and organized
• Ability to work independently and take initiative
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a remote, outcome-focused work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong understanding of content marketing, SEO, and social media management?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure they are a good match for the role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing part-time work with other commitments
• Adapting to a new industry (if not already familiar with interior design and renovation)
• Keeping up with the latest trends and best practices in content marketing and digital products

ASSUMPTION: Applicants should be aware of the potential challenges associated with the role and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Digital Marketing Specialist, but with a focus on driving revenue through strategic content and marketing
• Unlike some marketing roles, this position requires a strong understanding of digital products, affiliate programs, and course development
• Career progression may involve moving into a full-time role or taking on additional responsibilities as the company grows

ASSUMPTION: Applicants should compare this role to similar positions in the industry to better understand the requirements and expectations.

📝 Sample Projects

• Developing and implementing a content marketing strategy to drive revenue growth
• Optimizing existing offers and content for better conversions
• Launching a new flagship course and developing a marketing strategy to promote it
• Managing affiliate income streams and optimizing them for maximum revenue

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall company strategy and growth plans?
• What are the most significant challenges facing the company, and how can this role help address them?
• What opportunities are there for growth and development within the role and the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your writing and content marketing work to showcase during the interview
• Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.