🔹 Job Title: Marketing Content Strategist
🔹 Company: EPIC Brokers
🔹 Location: Hybrid - 3 days a week in the EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Driving content planning and execution across channels
- Ensuring brand consistency and alignment with business objectives
- Collaborating with cross-functional teams to align messaging and campaign execution
- Analyzing marketing reports and trends to inform strategy improvements
- Working with design, digital, and executive teams to align messaging and campaign execution
*ASSUMPTION:* This role requires a strong communicator with a passion for storytelling, data-driven decision-making, and cross-functional collaboration.
📋 Key Responsibilities
- Annual Marketing Calendar Ownership: Lead the development, maintenance, and execution of the full annual marketing content calendar in alignment with goals and key business milestones.
- Content Oversight: Ensure a unified and recognizable brand voice across all content types and channels by upholding tone and messaging standards in alignment with established brand guidelines. Review content to maintain high standards of clarity, accuracy, and brand alignment.
- Content Strategy Development: Define and evolve content strategies that support business goals, audience engagement, and brand positioning.
- Executive Reporting & Insights: Prepare and present regular content performance reports and strategic insights to the C-suite, highlighting impact, trends, and opportunities for optimization.
- Cross-Functional Collaboration: Partner with internal Marketing & Communications (MarCom) stakeholders, cross-departmental contacts as appropriate to ensure cohesive messaging and content integration across campaigns.
- Performance Optimization: Use analytics tools to monitor content performance and inform iterative improvements in strategy and execution.
*ASSUMPTION:* This role requires strong analytical skills to analyze marketing reports, look for trends, recommend opportunities for change or improvement, and communicate this information to leadership.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
Experience:
- 4+ years of experience in content strategy, marketing communications, or editorial roles.
- Proven track record of developing and executing content strategies that drive engagement and support business goals.
- Experience presenting to executive stakeholders and translating complex data into clear insights.
- B2B industry experience. Insurance background a plus.
Required Skills:
- Strategic Content Planning: Ability to develop and manage a comprehensive, goal-aligned content calendar.
- Storytelling & Messaging: Strong writing and editorial skills with a focus on clarity, consistency, and brand voice.
- Strong communicator with the ability to clearly convey ideas and updates to diverse stakeholders.
- Highly organized and detail-oriented, with excellent time management and multitasking abilities.
- Collaborative team player who thrives in cross-functional environments.
- Creative problem-solver who can adapt quickly to shifting priorities and deadlines.
- Analytical thinker with the ability to interpret data and translate insights into actionable strategies.
- Proactive and resourceful, with a continuous improvement mindset.
- Cross-Functional Collaboration: Skilled at working with design, digital, and executive teams to align messaging and campaign execution.
- Presenting & Reporting: Comfortable preparing and presenting strategic insights and performance reports to senior leadership.
- Brand Stewardship: Deep understanding of brand tone, voice, and visual identity, with the ability to enforce consistency across all content.
- Adaptability: Ability to pivot strategies based on performance data, market trends, and business needs.
- Project Management: Strong organizational skills to manage multiple content initiatives and deadlines simultaneously.
- Marketing Platforms: Awareness and experience with multi-channel marketing platforms and campaigns.
- Marketing & Automation Platforms: Experience with HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud is a plus.
- Analytics & Reporting: Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics.
- Project Management & Collaboration: Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams.
- Presentation & Content Creation Tools: Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite is a plus.
- Strong knowledge of marketing concepts, best practices, and content standards across marketing channels and platforms.
- Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas.
*ASSUMPTION:* This role requires a strong inclination for organization, process adherence, attention to detail, editorial guidelines, and the ability to think independently, strategically, and provide meaningful recommendations.
💰 Compensation & Benefits
Salary Range: $90,000 - $118,000 per year (based on experience level and market data)
Benefits:
- Generous Paid Time Off (Managed PTO for salaried/exempt employees, 22 PTO days starting out for hourly/non-exempt employees, 12 company-observed paid holidays, 4 early-close days)
- Generous leave time options (Paid parental leave, pregnancy disability and bonding leave, organ donor/bone marrow donor leave)
- Generous employee referral bonus program ($1,500 per hired referral)
- Employee recognition programs (Employee Recognition Programs, Employee Resource Groups: Women’s Coalition, EPIC Veterans Group)
- Professional growth & development (Mentorship Program, Tuition Reimbursement Program, Leadership Development)
- Unique benefits (Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning Support)
- Additional benefits (401(k) matching, medical insurance, dental insurance, vision insurance, wellness & employee assistance programs)
*ASSUMPTION:* The base pay offered will be determined based on your experience, skills, training, certifications, and education, while also considering internal equity and market data.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description: EPIC Insurance Brokers & Consultants is a unique and innovative retail risk management and employee benefits insurance brokerage and consulting firm founded in San Francisco, California, in 2007, with offices and leadership across the country. The company has a depth of industry expertise across key lines of insurance, including risk management, property and casualty, employee benefits, unique specialty program insurance, and private client services.
Company Specialties: Risk Management Services, Employee and Executive Benefits Consulting, Property & Casualty Insurance Brokering, Private Client Services and Individual Risk Management, Claims Management and Advocacy, and Risk Control and Safety Program Consulting
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the Marketing & Communications Director.
Work Arrangement: Hybrid - 3 days a week in the EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing & Communications department
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Chance to gain experience in a fast-growing, innovative company within the insurance industry
*ASSUMPTION:* This role offers growth opportunities for the right candidate, including potential career advancement and exposure to senior leadership.
🌍 Location & Work Environment
Office Type: Hybrid (3 days a week in the office)
Office Location(s): EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office
Geographic Context:
- Atlanta, Georgia: A major U.S. city with a diverse population, offering a mix of urban and suburban living options.
- San Ramon, California: A city in the San Francisco Bay Area with a suburban feel, close to nature, and offering a high quality of life.
Work Schedule: Flexible, with a focus on results and productivity
*ASSUMPTION:* This role offers a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening
2. In-depth behavioral interview
3. Final interview with senior leadership
Key Assessment Areas:
- Content strategy and planning skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions focusing on content strategy, analytics, and cross-functional collaboration.
3. Research EPIC's company culture and values to demonstrate your fit and enthusiasm for the role.
*ASSUMPTION:* Applicants should be prepared to discuss their content strategy and planning skills, as well as their ability to analyze data and collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Marketing Platforms: HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud
- Analytics & Reporting: Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics
- Project Management & Collaboration: Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams
- Presentation & Content Creation Tools: Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite
*ASSUMPTION:* Familiarity with these tools is essential for success in this role, and candidates should be prepared to discuss their experience with relevant platforms.
👔 Cultural Fit Considerations
Company Values: Owner mindset, Inspire trust, Think big, and Drive results.
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Strong focus on continuous improvement
Self-Assessment Questions:
1. Describe a time when you developed and executed a content strategy that drove engagement and supported business goals.
2. How have you used data to inform content strategy and improve performance?
3. Can you provide an example of a time when you collaborated with cross-functional teams to align messaging and campaign execution?
*ASSUMPTION:* Applicants should be prepared to discuss their alignment with EPIC's company values and work style, as well as their ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Balancing multiple content initiatives and deadlines simultaneously
- Adapting to shifting priorities and market trends
- Ensuring brand consistency across all content types and channels
*ASSUMPTION:* Applicants should be prepared to discuss their ability to manage multiple priorities, adapt to change, and maintain brand consistency in a fast-paced environment.
📈 Similar Roles Comparison
- Content Marketing Manager: Focuses more on day-to-day content creation and less on strategic planning and cross-functional collaboration.
- Marketing Manager: Oversees broader marketing efforts, including advertising, events, and public relations, in addition to content marketing.
- Marketing Communications Specialist: Focuses on tactical execution of content marketing campaigns, rather than strategic planning and cross-functional collaboration.
*ASSUMPTION:* This role is unique in its focus on content strategy, cross-functional collaboration, and data-driven decision-making.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch
- Analyzing content performance data to optimize campaigns and improve engagement
- Collaborating with cross-functional teams to create cohesive messaging and content integration across campaigns
*ASSUMPTION:* Applicants should be prepared to discuss their experience with similar projects and their ability to drive results through strategic content planning.
❓ Key Questions to Ask During Interview
1. How does this role fit into the broader marketing and communications strategy for the company?
2. What are the most significant challenges facing the marketing department currently, and how can this role help address them?
3. How does the company support the professional growth and development of its marketing team members?
4. What are the key priorities for this role in the first 30-60-90 days?
5. How does the company measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?
*ASSUMPTION:* Applicants should be prepared to ask insightful questions that demonstrate their understanding of the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.lever.co/epic-insurance-brokers/1808358026-marketing-content-strategist).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening and in-depth behavioral interviews.
4. Research EPIC's company culture and values to demonstrate your fit and enthusiasm for the role.
5. Follow up with the hiring manager after your interview to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
