Marketing Content Strategist

📌 Core Information

🔹 Job Title: Marketing Content Strategist

🔹 Company: GradGuard

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy that aligns with marketing goals and drives consumer action across all touch points.
• Creating high-converting messaging for campaigns, landing pages, email nurture flows, paid ads, and product positioning.
• Writing clear, persuasive, and high-performing content that compels users to open, click, enroll, and engage.
• Managing a unified content calendar, aligning campaigns across teams and channels while ensuring consistency and momentum.

ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on driving consumer action through compelling content.

📋 Key Responsibilities

✅ Shape and execute a content strategy that aligns with marketing goals and drives consumer action across all touch points.

✅ Develop high-converting messaging for campaigns, landing pages, email nurture flows, paid ads, and product positioning.

✅ Write clear, persuasive, and high-performing content that compels users to open, click, enroll, and engage.

✅ Develop high-performing messaging for lifecycle campaigns, product benefits, and brand moments, focusing on what resonates with both students/families and schools.

✅ Own and manage a unified content calendar, aligning campaigns across teams and channels while ensuring consistency and momentum.

ASSUMPTION: This role involves a high degree of collaboration with various internal teams to ensure consistent and effective messaging across all channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field.

Experience: 3-5+ years of experience in content strategy, copywriting, or editorial roles, preferably in consumer, education, or insurance industries.

Required Skills:

• Proven ability to write clear, persuasive, and high-performing content across platforms.
• Deep understanding of how to adapt tone, voice, and messaging for different audiences.
• Experience managing a content calendar and coordinating across teams and channels.
• Familiarity with SEO best practices, email marketing, and digital ad copy.
• Detail-oriented, highly-organized, and ability to collaborate with key internal stakeholders.

Preferred Skills:

• Experience working with higher education or insurance industries.
• Fluency in Spanish (both written and verbal).

ASSUMPTION: While not explicitly stated, experience in the higher education or insurance industries may be beneficial for understanding the target audience and industry-specific nuances.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level marketing content strategists in Phoenix, AZ)

Benefits:

• Competitive salary.
• Opportunity to enroll in comprehensive health, dental, and vision insurance, with the company paying 100% of employee premiums and 75% of family premiums.
• Lifestyle spending account with up to $400 in reimbursements for wellness activities.
• 401(K) retirement plan with company matching up to 5% of compensation deferred, with employee and employer contributions being 100% vested.
• Student loan and education assistance after one year of employment at GradGuard.
• Unlimited PTO after completing 90 days of employment, plus 12 paid holidays and paid parental leave.

Working Hours: Full-time, with standard business hours (Monday-Friday, 8:30 AM - 5:00 PM MST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing content strategists in Phoenix, AZ. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically focused on tuition and renters insurance for college students.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2009. GradGuard has been protecting students and their families for over a decade, making it an established player in the industry.

Company Description:

• GradGuard is the leading tuition and renters insurance provider to more than 650 institutions, protecting over 300,000 active customers.
• The company's innovative protections are embedded within the enrollment processes of the largest and most prestigious universities in the United States.
• GradGuard prioritizes personalization and innovation to enhance member experiences and make it possible for more students and families to affordably protect their higher education investment.

Company Specialties:

• Student Benefits
• Higher Education
• Tuition Insurance
• Renters Insurance
• Enrollment Management
• Student Housing
• Risk Management
• College Insurance
• Higher Education
• Student Loans
• Insurance
• Insurance Program Management
• InsurTech
• Strategic Risk Management
• Property & Casualty Insurance

Company Website: gradguard.com

ASSUMPTION: GradGuard's focus on student benefits and higher education presents unique opportunities for applicants interested in making a positive impact on students' lives.

📊 Role Analysis

Career Level: Mid-Level. This role offers an opportunity to grow and make a significant impact on the company's content strategy.

Reporting Structure: The Marketing Content Strategist will report directly to the Marketing Manager.

Work Arrangement: On-site, with the opportunity to work remotely on a case-by-case basis.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company.
• Opportunities to expand skills and knowledge in content strategy, marketing, and the insurance industry.
• Chance to work on high-impact projects and campaigns that drive the company's growth and success.

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: GradGuard's headquarters is located in Phoenix, Arizona, with a modern and collaborative work environment.

Office Location(s): 2222 W. Rio Salado Pkwy, Suite 200, Tempe, AZ 85281

Geographic Context:

• Phoenix, Arizona, is the fifth-most populous city in the United States and offers a diverse range of cultural, recreational, and entertainment options.
• The city experiences a hot desert climate, with mild winters and very hot summers.
• Phoenix is home to several major universities, including Arizona State University, the University of Arizona, and Northern Arizona University.

Work Schedule: Standard business hours, Monday-Friday, with the opportunity for flexible scheduling and remote work on a case-by-case basis.

ASSUMPTION: The Phoenix location offers a vibrant and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager.
• In-person or virtual interview with the Marketing Manager and a member of the Marketing team.
• Final interview with the CEO or another senior leader.
• Background check and reference check.

Key Assessment Areas:

• Writing and content creation skills.
• Strategic thinking and planning abilities.
• Collaboration and communication skills.
• Understanding of the higher education and insurance industries.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your content creation and strategy work, if available.
• Demonstrate your understanding of the higher education and insurance industries in your application materials.

ATS Keywords: Content Strategy, Copywriting, Editorial Skills, SEO, Email Marketing, Digital Advertising, Collaboration, Detail-Oriented, Organizational Skills, Persuasive Writing, Behavioral Insight, Campaign Management, Messaging Development, Audience Adaptation, Performance Data Analysis, Content Calendar Management

ASSUMPTION: GradGuard's application process is designed to assess candidates' skills and fit for the role, with a focus on writing and content creation abilities.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot.
• Email marketing platforms like Mailchimp or Constant Contact.
• SEO tools like SEMrush or Ahrefs.
• Project management tools such as Asana or Trello.
• Google Suite (Docs, Sheets, Slides, etc.).

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Make it happen by turning challenges into opportunities.
• Do the right thing even when it's difficult.
• Demand excellence from yourself and others.
• Learn for life and stay curious.
• Enjoy the journey, not just the results.

Work Style:

• Collaborative and team-oriented.
• Focused on driving results and making an impact.
• Adaptable and open to feedback.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong sense of ownership and accountability for your work?

ASSUMPTION: GradGuard values candidates who are proactive, collaborative, and committed to driving results and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Adapting messaging and content for diverse audiences and channels.
• Keeping up with industry trends and best practices in content strategy and marketing.
• Collaborating effectively with various internal teams and stakeholders.

ASSUMPTION: These challenges present opportunities for growth and development in the role.

📈 Similar Roles Comparison

• Compared to other content strategist roles, this position offers a unique focus on the higher education and insurance industries.
• GradGuard's size and focus on student benefits present unique opportunities for applicants interested in making a positive impact on students' lives.
• This role offers the chance to grow and make a significant impact on the company's content strategy and marketing efforts.

ASSUMPTION: Applicants should consider their interest in the higher education and insurance industries, as well as their desire to make a positive impact on students' lives, when evaluating this role.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch or marketing campaign.
• Creating high-converting messaging and content for email nurture flows, paid ads, and landing pages.
• Managing a content calendar for a multi-channel marketing campaign, ensuring consistency and momentum across all touchpoints.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does GradGuard approach collaboration and communication across different teams and departments?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does GradGuard support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://gradguard.applytojob.com/apply/Sqz9OQ1Zx0/Marketing-Content-Strategist
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and content creation abilities.
• Provide examples of your content creation and strategy work, if available.
• Demonstrate your understanding of the higher education and insurance industries in your application materials.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.