📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Informa Group Plc.
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Marketing Coordinator will play a key role in supporting the marketing execution and event coordination for Informa's Longevity Medical Division. This fast-paced, high-impact position involves managing digital platforms, fostering partnerships, and driving innovative marketing campaigns to promote the division's cutting-edge health and longevity conferences and initiatives.
ASSUMPTION: Based on the job description, this appears to be an entry-level or early career marketing role within a larger corporate organization. The focus on event coordination, digital marketing, and partnership management are common responsibilities for marketing coordinators supporting an event-driven business.
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📋 Key Responsibilities
✅ Support the planning and execution of marketing campaigns for events, ensuring all deliverables are met
✅ Assist in on-site event logistics, coordination, and branding efforts
✅ Coordinate marketing assets, timelines, and promotional plans with internal teams and external partners
✅ Manage and update event websites to ensure content accuracy, brand consistency, and user experience optimization
✅ Serve as a key point of contact for partners and sponsors, ensuring deliverables are met and relationships are nurtured
✅ Support the execution of email campaigns, social media initiatives, and content updates
✅ Maintain marketing calendars, tracking deadlines, and deliverables
ASSUMPTION: The responsibilities cover a broad range of marketing functions, from event coordination to digital marketing and partnership management. This scope is typical for a marketing coordinator role supporting a variety of marketing initiatives.
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🎯 Required Qualifications
Education: Not specified
Experience: 1-3 years of experience in marketing, events, digital marketing, or related fields
Skills:
- Strong project management and organizational skills
- Proficiency in website management tools (WordPress, Wix, or similar CMS platforms)
- Experience with email marketing platforms (Marketo, HubSpot, Mailchimp, etc.)
- Knowledge of social media marketing and content creation
- Basic understanding of SEO, Google Analytics, and paid advertising
ASSUMPTION: The qualifications listed are standard for a marketing coordinator role, focusing on relevant skills and experience rather than specific educational requirements. The 1-3 years of experience is a typical entry-level range for this type of position.
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💰 Compensation & Benefits
Salary Range: $55,000 - $66,000 per annum
Benefits: Not specified
Industry Comparison: The provided salary range appears to be in line with industry standards for a marketing coordinator role in the Boca Raton, Florida area. According to Glassdoor, the average base pay for a marketing coordinator in Boca Raton is around $50,000 to $65,000 per year.
ASSUMPTION: The salary range is provided in the original listing, so no further assumption is needed. The industry comparison is based on publicly available data from Glassdoor to provide applicants with relevant context.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Informa Group Plc. is a global business with a network of trusted brands in specialist markets across more than 30 countries. As a member of the FTSE 100, Informa is a leading provider of events, digital platforms, and professional development programs.
Company Size: Informa Group Plc. is a large, established organization with a global presence.
Company Stage: Mature, enterprise-level company.
ASSUMPTION: The information about Informa Group Plc. being a global, FTSE 100 company with a diverse portfolio of products and services is directly stated in the job description.
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📊 Role Analysis
Career Level: Entry-level or early career
Reporting Structure: The Marketing Coordinator will likely report to a marketing manager or director within the Longevity Medical Division.
Team Size/Composition: Not specified, but likely part of a larger marketing team supporting the division's events and initiatives.
Growth Opportunities: The role provides an opportunity to gain valuable experience in various marketing disciplines, which could lead to career advancement within the company.
ASSUMPTION: The career level and reporting structure are inferred based on the job title and responsibilities, which are typical for an entry-level marketing coordinator position. The team size and growth opportunities are logical assumptions based on the company's size and the nature of the role.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a hybrid or in-office work arrangement given the event coordination responsibilities.
Geographic Context: Boca Raton, Florida is a thriving business hub with a growing healthcare and technology presence, making it an attractive location for a role supporting the Longevity Medical Division.
Work Schedule: Standard full-time hours, with potential for some evening or weekend work during events.
Regional Considerations: Florida's business-friendly environment and lower cost of living compared to some other East Coast hubs may be appealing to applicants.
ASSUMPTION: The work environment details are not explicitly stated, but a hybrid or in-office arrangement is a reasonable assumption given the event coordination aspects of the role. The geographic and regional insights are based on publicly available information about Boca Raton and the state of Florida.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by 1-2 in-person or virtual interviews with the hiring manager and possibly other team members.
Key Assessment Areas: Relevant marketing experience, project management skills, attention to detail, communication abilities, and cultural fit.
Application Tips: Highlight experience in event marketing, digital marketing, and partnership management. Demonstrate strong organizational and multitasking skills.
ATS Keywords: marketing coordinator, event marketing, digital marketing, social media, email campaigns, website management, partnership management
ASSUMPTION: The typical interview process and assessment areas are based on industry standards for a marketing coordinator role. The application tips and ATS keywords are derived from the job responsibilities and required qualifications.
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🛠️ Tools & Technologies
- Website content management systems (WordPress, Wix, etc.)
- Email marketing platforms (Marketo, HubSpot, Mailchimp, etc.)
- Social media management tools
- Google Analytics
- Basic SEO and paid advertising platforms
ASSUMPTION: The tools and technologies listed are commonly used in marketing coordinator roles and are likely relevant to this position, even if not explicitly mentioned in the job description.
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👔 Cultural Fit Considerations
Company Values: Informa Group Plc. values innovation, connection, and making a positive impact through its products and services.
Work Style: The role requires a proactive, detail-oriented, and creative problem-solving approach in a fast-paced, high-impact environment.
Self-Assessment: Candidates should consider whether they thrive in dynamic, event-driven settings where their contributions directly impact brand growth and marketing initiatives.
ASSUMPTION: The company values and work style details are inferred from the job description and Informa's stated purpose of "connecting customers to information and people that help them know more, do more and be more."
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⚠️ Potential Challenges
The Marketing Coordinator position may involve managing multiple competing priorities, tight deadlines, and coordinating with various internal and external stakeholders. The ability to work independently and collaboratively in a fast-paced environment will be crucial to success in this role.
ASSUMPTION: These potential challenges are based on the job responsibilities and the requirement to work in a "fast-paced, high-impact environment," which often means juggling multiple tasks and collaborating with various teams.
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📈 Similar Roles Comparison
This Marketing Coordinator role is similar to other entry-level or early career marketing positions that focus on supporting event-driven marketing initiatives, digital platforms, and partnership management. Key differences may include the specific industry focus (healthcare/longevity) and the scale of the organization (large, global enterprise vs. smaller, local businesses).
ASSUMPTION: The comparison to other marketing coordinator roles is a reasonable assumption based on the job title, responsibilities, and typical career progression for this type of position.
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📝 Sample Projects
- Develop and execute marketing campaigns to promote upcoming Longevity Medical Division events, including email outreach, social media content, and website updates
- Coordinate with event logistics teams to ensure seamless on-site branding and execution
- Manage the division's event websites, optimizing user experience and SEO performance
- Serve as the primary point of contact for event partners and sponsors, ensuring all marketing deliverables are fulfilled
- Analyze marketing campaign performance data and provide recommendations for future improvements
ASSUMPTION: These sample projects are directly derived from the key responsibilities outlined in the job description and are representative of the types of tasks a Marketing Coordinator in this role would likely undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific marketing campaigns and events I would be supporting in this role?
2. What are the most important metrics or KPIs that you use to measure the success of the marketing initiatives for the Longevity Medical Division?
3. How does this Marketing Coordinator position fit into the broader marketing team and structure at Informa Group Plc.?
4. What are the most important skills and experiences you're looking for in an ideal candidate for this role?
5. Can you share examples of how the company fosters a culture of innovation and collaboration within the marketing department?
6. What are the typical career progression opportunities for someone starting in a Marketing Coordinator role at Informa?
ASSUMPTION: These suggested interview questions are designed to help the candidate better understand the role, the company, and the team dynamics, as well as to demonstrate their interest and fit for the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Marketing Coordinator opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the minimum qualifications.
2. Tailor their resume and cover letter to highlight relevant marketing experience, digital skills, and a passion for event coordination and partnership management.
3. Leverage keywords from the job description, such as "marketing coordinator," "event marketing," "digital marketing," and "website management" to optimize their application for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview that demonstrate their interest in the role and the company.
5. Research Informa Group Plc. and the Longevity Medical Division to understand the company's mission, values, and industry position.
6. Be ready to discuss their ability to thrive in a fast-paced, high-impact environment and contribute to the division's marketing initiatives.
By taking these steps, applicants can position themselves as strong candidates for this dynamic Marketing Coordinator role and increase their chances of moving forward in the selection process.
