📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Red Deer Resort & Casino
🔹 Location: Red Deer, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Hospitality & Entertainment
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns, promotions, and events to drive awareness and attract guests
- Creating eye-catching graphics, images, and visual content for various marketing materials
- Collaborating with the marketing team to develop visually appealing concepts and designs
- Monitoring and analyzing campaign performance metrics to make data-driven recommendations
- Liaising with internal teams and external vendors to ensure seamless execution of marketing initiatives
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on visual storytelling and data-driven decision making.
📋 Key Responsibilities
✅ Create visually appealing graphics, images, and content for marketing materials across various channels
✅ Collaborate with the marketing team to develop on-brand concepts and designs
✅ Plan, execute, and measure the success of marketing campaigns
✅ Monitor and analyze campaign performance metrics to inform future strategies
✅ Coordinate with internal teams and external vendors to ensure smooth marketing initiative execution
✅ Stay updated on industry best practices and emerging trends
✅ Actively participate in the Hotel and Casino Social Committee Team
✅ Perform other duties as assigned
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on maintaining a consistent brand identity across all marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Graphic Design, or a related field
Experience: Proven experience in graphic design (0-2 years)
Required Skills:
- Proficient in design software such as Adobe Creative Suite or Canva
- Strong writing and editing skills
- Understanding of digital marketing principles and social media platforms
- Excellent project management and organizational abilities
- Creative thinking and strong attention to detail
- Ability to work independently and in a team, managing multiple projects and deadlines
Preferred Skills:
- Experience with data analysis tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their graphic design skills and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: CAD 40,000 - 50,000 per year (Based on industry standards for entry-level marketing coordinator roles in Alberta)
Benefits:
- Competitive benefits package (details not specified)
- Opportunities for growth and development within the company
Working Hours: Typically Monday to Friday, 8:00 a.m. to 5:00 p.m. Additional hours may be required due to operational needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Entertainment
Company Size: Medium (100-249 employees)
Founded: 2006 (Based on LinkedIn data)
Company Description:
- Red Deer Resort & Casino is a leading hospitality and entertainment destination in Central Alberta
- Offers a dynamic environment where creativity, teamwork, and innovation are valued
- Seeks a skilled and energetic Marketing Coordinator to enhance brand presence and guest engagement
Company Specialties:
- Hotel and casino operations
- Marketing and promotions
- Event planning and management
Company Website: https://www.rdrcasino.ca/
ASSUMPTION: Red Deer Resort & Casino is a well-established company in the hospitality industry, with a focus on providing exceptional guest experiences through its hotel, casino, and entertainment offerings.
📊 Role Analysis
Career Level: Entry-level (Marketing Coordinator)
Reporting Structure: Reports directly to the Marketing Manager/General Manager
Work Arrangement: On-site, full-time position with typical hours of 8:00 a.m. to 5:00 p.m., Monday to Friday
Growth Opportunities:
- Potential career progression within the marketing department or other departments within the company
- Opportunities to gain experience in various aspects of marketing, promotions, and events
- Chance to work on high-profile campaigns and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to gain valuable experience in the hospitality industry.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic and fast-paced work environment
Office Location(s): Red Deer, Alberta, Canada
Geographic Context:
- Red Deer is a city in central Alberta with a population of approximately 100,000 people
- The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Red Deer is centrally located between Calgary and Edmonton, making it an ideal location for travel and exploration
Work Schedule: Typical work hours are Monday to Friday, 8:00 a.m. to 5:00 p.m., with additional hours required as needed
ASSUMPTION: The work environment at Red Deer Resort & Casino is fast-paced and dynamic, with a focus on teamwork, creativity, and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Graphic design skills and portfolio
- Writing and editing skills
- Understanding of digital marketing principles
- Project management and organizational abilities
- Creativity and attention to detail
- Ability to work independently and in a team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio showcasing your graphic design skills and any relevant marketing or promotional projects
- Prepare examples of how you've analyzed and improved marketing campaign performance metrics
- Research the company and be prepared to discuss how your skills and experiences align with their values and goals
ATS Keywords: Graphic Design, Marketing, Social Media, Project Management, Creativity, Attention to Detail, Writing, Editing, Data Analysis, Collaboration, Communication, Organizational Skills, Digital Marketing, Visual Content Creation, Vendor Liaison, Trend Awareness
ASSUMPTION: The application process for this role may involve multiple stages, with a focus on assessing the candidate's graphic design skills, understanding of marketing principles, and ability to work effectively in a team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Data analysis tools (Google Analytics, social media analytics, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Candidates should be proficient in using design software such as Adobe Creative Suite or Canva, as well as social media platforms and data analysis tools relevant to marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Teamwork
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering exceptional guest experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a team to deliver exceptional results?
- Do you have a strong attention to detail and a commitment to maintaining a consistent brand identity?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to balance independent work with effective team collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working with a diverse range of internal teams and external vendors
- Maintaining a consistent brand identity across various marketing channels
ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, as well as adapting to changes in marketing strategies and priorities.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Specialist: A Marketing Coordinator typically focuses more on visual content creation and campaign execution, while a Marketing Specialist may have a broader range of responsibilities, including strategy development and market research
- Industry-specific context: The hospitality industry has unique marketing challenges and opportunities, with a focus on driving guest engagement and loyalty
- Career path comparison: A Marketing Coordinator role can lead to career progression into positions such as Marketing Manager, Marketing Director, or other specialized marketing roles within the hospitality industry
ASSUMPTION: This role may differ from other marketing positions in its focus on visual content creation and campaign execution, as well as its unique industry-specific context and career path opportunities.
📝 Sample Projects
- Creating eye-catching graphics and visual content for social media campaigns to promote hotel and casino events and offerings
- Designing and implementing a marketing campaign to drive guest engagement and loyalty through targeted promotions and incentives
- Analyzing campaign performance metrics to identify trends and make data-driven recommendations for improvement
ASSUMPTION: Sample projects for this role may involve creating visual content for marketing campaigns, planning and executing promotional events, and analyzing campaign performance metrics to inform future strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and their commitment to understanding the company's values, goals, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your graphic design skills and any relevant marketing or promotional projects
- Prepare examples of how you've analyzed and improved marketing campaign performance metrics
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
