📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Pearl Abyss America
🔹 Location: Manhattan Beach, California, United States
🔹 Job Type: Full Time
🔹 Category: Entertainment
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging marketing copy for various platforms
- Collaborating with production teams to create high-quality marketing assets
- Executing User Acquisition (UA) campaigns to attract players
- Staying updated on gaming trends and competitor strategies
ASSUMPTION: This role requires a strong interest in the gaming industry, particularly MMORPGs and action-adventure games. Excellent communication skills and attention to detail are crucial for success.
📋 Key Responsibilities
✅ Copywriting & Messaging: Write engaging marketing copy, slogans, and promotional text for campaigns across social media, websites, in-game promotions, and advertising.
✅ Creative Requests: Provide clear and detailed requests to the production team for marketing videos, banners, and images to ensure high-quality assets.
✅ Marketing Ideation: Suggest creative ideas for marketing visuals, trailers, and ad creatives to attract players.
✅ Ad Knowledge: Have a good understanding of how ads are generally displayed across platforms to help ensure assets fit correctly.
✅ Meticulous Execution: Pay extreme attention to detail when reviewing marketing assets, ensuring all size variations are correct and error-free.
✅ Cross-Team & External Communication: Collaborate effectively with designers, video editors, and other internal marketing team members, and also communicate with external networks (partners, influencers, and agencies) to execute campaigns.
✅ Market Awareness: Stay updated on gaming trends, player preferences, and competitor marketing strategies, particularly in MMORPGs and action-adventure games.
✅ UA Campaign Execution: Help execute User Acquisition (UA) campaigns, working closely with the team to optimize targeting, ad creatives, and budgets.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and competitor strategies to ensure effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in media, public relations, marketing, or any related field
Experience: Minimum 1-2 years of experience in video game marketing or related field
Required Skills:
- Strong interest in the gaming industry, especially MMORPGs and action-adventure games
- Extreme attention to detail
- Excellent communication skills
- Problem-solving skills
- Team player mindset
- Basic understanding of how ads work across different platforms
- Ability to work in a fast-paced environment and manage multiple projects
Preferred Skills:
- Avid Black Desert Online player
- Basic knowledge of social media marketing, community engagement, or content creation
- Familiarity with tools like Microsoft Office, Google Docs, project management software, or marketing analytics platforms
- Experience in working with influencers, content creators, and agencies
- Ability to track and analyze marketing performance
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong passion for gaming may be considered equivalent qualifications.
💰 Compensation & Benefits
Salary Range: $21 ~ $25 per hour (DOE)
Benefits:
- Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents
- Life Insurance (Basic, Voluntary & AD&D)
- Retirement Plan (401K) - Company matching up to 5%
- Pet Insurance covered by the company, for employee's pet animals (up to 3 pets)
- Personal and Professional Development Wallet – up to $100/month
- Life Style Wallet - $170/month Individual Allowance
- Tiny Human Wallet - $500/month child subsidy
- Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break)
- Family Leave (Maternity, Paternity)
- Company-sponsored Korean Classes
- Free Gym Access (in the company office building)
- Free Lunch in the Office
- Stocked kitchen
- Regular team outings and company events
Working Hours: 40 hours per week, with the possibility of travel required for this position
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the gaming industry in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically video game publishing and development
Company Size: Small (11-50 employees), which may offer a more intimate work environment and closer collaboration with team members
Founded: 2018, with headquarters in Manhattan Beach, California
Company Description:
- Pearl Abyss America is a developer and publisher of entertainment software, supporting breathtaking games that are unimaginable to others
- The company believes in creating games and experiences for its global player community
- Pearl Abyss America is a wholly-owned subsidiary of Pearl Abyss and is located in Manhattan Beach (Los Angeles, CA)
Company Specialties:
- Games
- Mobile Games
- Video Games
- Interactive Entertainment
- Game Development
- Games Publisher
- Game Design
- Live Operations
- Community Management
- South Korea
- Los Angeles
- Platform
- Data
- PC Games
- Console Games
- Interactive Entertainment
- Tournaments
- MMORPG
Company Website: https://www.pearlabyss.com/
ASSUMPTION: Pearl Abyss America is a subsidiary of Pearl Abyss, a South Korean game company focused on developing and publishing high-quality games for a global audience.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the company
Reporting Structure: This role may report directly to the Marketing Manager or a similar position
Work Arrangement: On-site, with the possibility of travel required for this position
Growth Opportunities:
- Advancement within the marketing department, such as becoming a Marketing Manager or Senior Marketing Coordinator
- Expanding into other areas of the business, such as community management or live operations
- Potential opportunities to work on multiple game franchises, including Black Desert, Crimson Desert, and DokeV
ASSUMPTION: As a small company, Pearl Abyss America may offer more opportunities for growth and career development than larger organizations.
🌍 Location & Work Environment
Office Type: On-site, with a physical office located in Manhattan Beach, California
Office Location(s): 1230 Rosecrans Avenue, Suite 230, Manhattan Beach, California 90266, US
Geographic Context:
- Manhattan Beach is a coastal city in Los Angeles County, California, with a population of approximately 35,000 people
- The city is known for its beautiful beaches, high-end shopping, and dining options
- Manhattan Beach offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break), with the possibility of overtime or weekend work as needed
ASSUMPTION: The work environment at Pearl Abyss America may be fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the company's leadership team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and passion for gaming
- Communication skills and attention to detail
- Problem-solving skills and creativity
- Marketing knowledge and understanding of the gaming industry
Application Tips:
- Highlight your passion for gaming and relevant experience in your resume and cover letter
- Tailor your application materials to demonstrate your understanding of the gaming industry and Pearl Abyss America's games
- Prepare examples of your marketing work, such as social media campaigns or ad creatives, to showcase your skills during the interview
- Research the company and its games to show your enthusiasm and knowledge of the organization
ATS Keywords: Marketing Coordinator, Gaming Industry, MMORPGs, Action-Adventure Games, Copywriting, Marketing Campaigns, User Acquisition, Attention to Detail, Communication Skills, Problem-Solving Skills, Team Player
ASSUMPTION: The application process at Pearl Abyss America may be competitive, with a strong focus on finding candidates who are passionate about gaming and have a solid understanding of the marketing industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Docs
- Project management software (e.g., Asana, Trello, Jira)
- Marketing analytics platforms (e.g., Google Analytics, Facebook Insights)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used at Pearl Abyss America may vary depending on the role and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for Gaming
- Creativity and Innovation
- Collaboration and Teamwork
- Quality and Excellence
- Global Perspective
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and teamwork
- Opportunities for growth and development
- Flexible work arrangements, with the possibility of overtime or weekend work as needed
Self-Assessment Questions:
- How does your passion for gaming align with Pearl Abyss America's focus on creating extraordinary game experiences?
- Can you provide an example of a time when you had to pay extreme attention to detail in a marketing project, and how did you ensure the quality of the final product?
- Describe a situation where you had to think quickly and find a creative solution to a marketing challenge. What was the outcome?
ASSUMPTION: Pearl Abyss America values candidates who are passionate about gaming, have strong communication skills, and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The fast-paced nature of the gaming industry may require candidates to adapt quickly to changes and prioritize multiple projects simultaneously
- Working on multiple game franchises may present unique challenges and require candidates to learn and apply new marketing strategies for each game
- The on-site work arrangement may require candidates to commute to the Manhattan Beach office daily
- Travel may be required for this position, which could present challenges for candidates with personal or family commitments
ASSUMPTION: The potential challenges of this role may be offset by the opportunities for growth, collaboration, and creativity within the gaming industry.
📈 Similar Roles Comparison
- This role may differ from other marketing coordinator positions in the gaming industry, as it focuses specifically on MMORPGs and action-adventure games
- Pearl Abyss America's small company size may offer more opportunities for growth and career development than larger organizations
- Candidates with experience in the gaming industry may have an advantage in this role, as they will have a better understanding of the unique challenges and opportunities presented by the industry
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the company's current projects and marketing strategies.
📝 Sample Projects
- Developing and executing a social media marketing campaign for Black Desert Online, including creating engaging copy and collaborating with designers to create eye-catching visuals
- Working with the production team to create marketing videos and trailers for Crimson Desert, ensuring that all size variations are correct and error-free
- Executing a User Acquisition campaign for DokeV, optimizing targeting, ad creatives, and budgets to attract new players to the game
ASSUMPTION: The specific projects assigned to the Marketing Coordinator may vary depending on the company's current marketing strategies and game releases.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Pearl Abyss America support the growth and development of its employees, particularly in the marketing department?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
- How does Pearl Abyss America approach working with influencers, content creators, and agencies to promote its games?
- What are the most important qualities and skills that the company looks for in a Marketing Coordinator?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company's culture, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your passion for gaming and relevant marketing experience
- Prepare examples of your marketing work, such as social media campaigns or ad creatives, to showcase your skills during the interview
- Research the company and its games to show your enthusiasm and knowledge of the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
