📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: University of Massachusetts Global (UMass Global)
🔹 Location: Remote (Alabama, Arizona, Georgia, Idaho, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing compelling, brand-aligned content for UMass Global’s diverse educational programs
- Leveraging AI tools for content ideation, drafting, editing, and optimization
- Maintaining UMass Global’s distinctive, student-focused brand voice
- Collaborating with faculty, designers, media team, partners, and marketing stakeholders
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
ASSUMPTION: This role requires a strategic, data-driven approach to content creation, with a strong focus on AI integration and maintaining brand consistency across various marketing channels.
📋 Key Responsibilities
✅ Write 1–4 blogs per month, news stories, press releases, marketing collateral, email campaigns, and paid media copy, ensuring all content is aligned with brand guidelines and resonates with UMass Global’s primary audience
✅ Proactively audit and rewrite existing website copy to ensure it is AI-optimized (AIO) for SEO and user engagement, using data from Looker Studio or Google Analytics to identify underperforming pages and develop a prioritized, strategic content refresh plan
✅ Integrate relevant keywords and phrases naturally into all digital content to maximize organic search performance and audience reach
✅ Serve as the primary liaison with subject matter experts (SMEs) for every new program launch, ensuring deep understanding of program features, differentiators, and benefits, and maintaining strong, collaborative relationships with faculty, designers, media team, partners, and marketing
✅ Confidently use generative AI tools to support content ideation, drafting, editing, and optimization, enhancing both speed and quality of output while maintaining a human touch in storytelling
✅ Stay current on AI and content marketing trends, continuously exploring new tools and techniques to improve workflow and content impact
✅ Ensure all copy reflects UMass Global’s brand voice: clear, authentic, student-centered, and empowering, speaking directly to the challenges and aspirations of working adults balancing education, work, and family
✅ Uphold AP Style and internal editorial guidelines, maintaining high standards for accuracy, clarity, and consistency
✅ Own and update the “sources of truth” document that houses all approved statistics and claims, proactively sourcing new data as old claims expire and ensuring all marketing materials cite current, accurate information
✅ Develop and maintain Key Selling Points (KSPs) by program, ensuring these are documented, regularly updated, and accessible to all stakeholders for consistent messaging—while proactively monitoring competitor offerings so that all KSPs and claims are articulated through the lens of UMass Global’s competitive advantages
✅ Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment. Identify opportunities to outsource copywriting work to freelancers during periods of high demand, ensuring quality and consistency
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and the capacity to thrive in a dynamic, fast-paced work environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Management, English, Communications, Journalism, Public Relations, Advertising, or a directly related field
Experience: 2 to 4 years’ experience in professional copywriting, content marketing, or other relevant experience. Prior experience in higher education or student-centered organizations preferred
Required Skills:
- Exceptional writing, editing, and research skills, with a portfolio demonstrating versatility across digital, print, and media channels
- Proficiency with AI content tools and comfort with data analytics platforms
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
- Knowledge of marketing principles, including market strategy, advertising, communications, and public relations
- Meticulous attention to detail and commitment to brand standards
- Ability to focus and thrive in a highly dynamic and fast-paced work environment
- Ability to work independently and as part of a cross-functional team working with diverse stakeholders and subject matter experts
- Ability to analyze, organize, and prioritize work while meeting multiple deadlines
- Ability to write in a range of styles capturing necessary tone and voice
Preferred Skills:
- Experience with Looker Studio or Google Analytics
- Familiarity with higher education or student-centered organizations
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing, editing, and research skills, as well as proficiency with AI content tools and data analytics platforms.
💰 Compensation & Benefits
Salary Range: $56,617 - $81,000 per year. Offers are determined by a variety of factors, including but not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members
Benefits:
- Healthcare: Medical, dental, and vision plans - including health and flexible spending accounts - that cover you and your family
- Work-Life Balance: Flexible schedules and remote work opportunities, generous vacation and sick time, and 13 paid holidays which includes a winter break
- Financial Protection: Life and disability insurance, prepaid legal, identity theft, critical illness, accident, and travel assistance. Public Student Loan Forgiveness is also available
- Tuition Remission: Support the educational goals of you and your family by providing tuition discounts at UMass Global and Chapman University
- Wellbeing: 24/7 counseling support through the Employee Assistance Program, free premium subscription to Calm for you and your dependents, and wellness program events that bring together the community and promote employee well-being
- Retirement: Pre-tax and Roth options with a generous match of 6% and additional employer contribution of 3% - totaling 9%!
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's knowledge, skills, years of experience, and equity with internal team members.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Mid-size (1,000-5,000 employees)
Founded: 1961 (as California State Polytechnic University, Pomona)
Company Description:
- UMass Global is a private, nonprofit affiliate of the University of Massachusetts, offering undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths
- Accredited by WASC (Western Association of Schools and Colleges), UMass Global has ranked consistently among the best in the nation by U.S. News and World Report
- UMass Global values the personal health and financial well-being of its employees, offering affordable and flexible benefit packages
Company Specialties:
- Higher Education
- Online Learning
- Student-Centered Education
- Career Advancement
- Flexible Learning Paths
Company Website: https://www.umassglobal.edu/
ASSUMPTION: UMass Global is committed to providing an educational and work environment free of unlawful discrimination and harassment in any form, and provides reasonable accommodations to applicants with disabilities.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Assistant Vice Chancellor, Marketing
Work Arrangement: Remote OK, with the option to work from any of the specified states
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within the university
- Opportunities to collaborate with various stakeholders and subject matter experts, expanding knowledge and skillset
- Chance to work on high-impact projects and contribute to the university's overall marketing strategy
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the university as a whole.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from any of the specified states)
Office Location(s): Alabama, Arizona, Georgia, Idaho, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin
Geographic Context:
- UMass Global is headquartered in Irvine, California, with remote work opportunities available across multiple states
- The university serves a diverse student body, with a focus on providing flexible, career-advancing education to busy, ambitious working adults
- UMass Global's remote work environment offers flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work opportunities
ASSUMPTION: UMass Global's remote work environment provides flexibility and work-life balance, with opportunities to collaborate with diverse stakeholders and subject matter experts across multiple states.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the UMass Global careers portal
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or marketing team members
- Final interview with the Assistant Vice Chancellor, Marketing
- Background check and reference check for the selected candidate
Key Assessment Areas:
- Writing, editing, and research skills
- Proficiency with AI content tools and data analytics platforms
- Knowledge of marketing principles and brand voice
- Ability to work independently and as part of a cross-functional team
- Cultural fit and alignment with UMass Global's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of your writing, editing, and research work to demonstrate your skills
- Prepare for behavioral and skills-based interview questions, focusing on your ability to manage multiple projects simultaneously, meet deadlines, and thrive in a dynamic work environment
- Research UMass Global's brand voice and values to ensure your application aligns with the university's culture
- Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Marketing Copywriter, Content Marketing, AI Tools, Data Analytics, Brand Voice, Marketing Collateral, SEO, Project Management, Higher Education, Remote OK
ASSUMPTION: UMass Global's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on behavioral and skills-based interviews.
🛠️ Tools & Technologies
- AI content tools (ChatGTP, Perplexity.ai, Jasper, Copy.ai)
- Data analytics platforms (Looker Studio, Google Analytics)
- Microsoft Office Suite (Word, Excel, Outlook)
- Marketing automation tools (HubSpot, Marketo, or similar)
- Project management tools (Asana, Trello, or similar)
ASSUMPTION: Candidates should be proficient in AI content tools, data analytics platforms, and project management tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered: UMass Global prioritizes the needs and success of its students, providing flexible, career-advancing education
- Inclusive: UMass Global values diversity, equity, and inclusion, fostering a welcoming and supportive environment for all
- Collaborative: UMass Global encourages teamwork, collaboration, and open communication across departments and teams
- Innovative: UMass Global embraces change, continuous improvement, and the use of technology to enhance the student experience
- Accountable: UMass Global holds itself to high standards, ensuring transparency, integrity, and responsible decision-making
Work Style:
- Dynamic and fast-paced, with a focus on meeting deadlines and managing multiple projects simultaneously
- Collaborative, with a strong emphasis on teamwork and open communication
- Data-driven, with a commitment to using data and analytics to inform decision-making and improve content performance
- Adaptable, with a willingness to learn and embrace new tools and technologies as needed
Self-Assessment Questions:
- How do you ensure that your writing aligns with UMass Global's distinctive, student-focused brand voice?
- How do you prioritize and manage multiple projects simultaneously in a fast-paced work environment?
- How do you approach learning and adapting to new tools and technologies, such as AI content tools and data analytics platforms?
ASSUMPTION: Candidates should assess their alignment with UMass Global's values, work style, and cultural fit, ensuring their skills, experience, and personal attributes align with the university's mission and goals.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
- Adapting to new tools and technologies, such as AI content tools and data analytics platforms
- Ensuring brand consistency across various marketing channels and materials
- Balancing the needs and perspectives of diverse stakeholders, including faculty, designers, media team, partners, and marketing
- Working remotely and collaborating with team members across multiple states
ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously, adapt to new tools and technologies, and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on AI integration and data-driven content creation
- UMass Global's remote work environment offers flexibility and work-life balance, with opportunities to collaborate with diverse stakeholders and subject matter experts across multiple states
- This role provides opportunities for professional growth and development within the marketing department and the university as a whole
ASSUMPTION: Candidates should consider the unique aspects of this role, including its focus on AI integration, data-driven content creation, and remote work environment, when comparing it to similar marketing positions.
📝 Sample Projects
- Developing and optimizing a series of blog posts targeting busy, ambitious working adults seeking flexible, career-advancing education
- Collaborating with faculty and subject matter experts to create compelling, on-brand content for a new program launch
- Managing a content refresh project, auditing and rewriting existing website copy to ensure it is AI-optimized for SEO and user engagement
ASSUMPTION: Candidates should be prepared to work on high-impact projects, collaborate with various stakeholders, and contribute to UMass Global's overall marketing strategy.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with faculty, designers, media team, partners, and other stakeholders to ensure consistent messaging and brand alignment?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does UMass Global support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does UMass Global measure the success of its marketing campaigns, and how can this role contribute to improving their performance?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role, the marketing department, and UMass Global's overall goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio of your writing, editing, and research work to demonstrate your skills
- Prepare for behavioral and skills-based interview questions, focusing on your ability to manage multiple projects simultaneously, meet deadlines, and thrive in a dynamic work environment
- Research UMass Global's brand voice and values to ensure your application aligns with the university's culture
- Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
