Marketing Copywriter

Here is the enhanced job listing in HTML format: Marketing Copywriter at Fictiv 📌 Core Information 🔹 Job Title: Marketing Copywriter 🔹 Company: Fictiv 🔹 Location: United States 🔹 Job Type: Full-time/Part-time/Contract 🔹 Category: ✍️ Copywriting & Content Writing --- 📌 Essential Job Details 🚀 Job Overview Fictiv is seeking an experienced Marketing Copywriter to help improve the effectiveness of their marketing communications and materials. The ideal candidate pairs an audience-centric mindset with exceptional writing and communication skills, capable of crafting thought-provoking long-form articles, compelling social ads, and actionable email copy. This role will drive awareness of Fictiv and its offerings, elevate the voices and viewpoints of their subject matter experts and customers, and collectively, embody the Fictiv brand persona. ASSUMPTION: The job description does not specify the job type, but based on the level of experience and responsibilities required, this is likely a full-time position. --- 📋 Key Responsibilities ✅ Write content for print, web, email, advertising, presentations, and other marketing materials ✅ Research, interview, and write compelling thought leadership articles for the Fictiv website and external publications ✅ Play a leading role in the development of customer case studies ✅ Review and edit technical content authored by a team of engineering copywriters and contributors ✅ Help develop copy for video descriptions, social advertising, and posts, working closely with the social media manager ✅ Produce well-written, SEO-friendly, and conversion-optimized content ✅ Create compelling ad copy, landing pages, and promotional communications for marketing campaigns ✅ Collaborate with designers and creative teams ✅ Work with analysts to continuously improve content performance ✅ Brainstorm and manage projects, juggling multiple deliverables ✅ Ensure key messages and brand voice are reflected in all external communications ✅ Draft responses for awards and speaking engagements ASSUMPTION: The job description covers the key responsibilities in detail, and no additional assumptions are required. --- 🎯 Required Qualifications Education: Bachelor's degree in marketing, communications, journalism, English or a related field Experience: 5+ years of B2B marketing experience in a relevant communications role Skills: - Excellent editorial, proofreading, and writing skills - Excellent interpersonal, verbal, and written communication skills - Highly skilled at writing copy for a technical audience, with a strong preference for experience with B2B marketing to mechanical engineers - Capability to grasp complex, sometimes abstract ideas and concepts - Ability to manage multiple projects and meet deadlines under pressure - Familiarity with persona development and marketing tactics - Experience writing direct response copy with strong calls to action (CTAs) - Desire to experiment with ideas, iterate quickly and collaborate with a fast-paced marketing team - Familiarity with AI content generation (a plus) - Experience/knowledge of manufacturing, hardware / software and technology (a plus) - Ability to travel up to 10% ASSUMPTION: The job description provides a comprehensive list of required qualifications, and no additional assumptions are necessary. --- 💰 Compensation & Benefits Salary Range: $90,000 to $105,000 per year, based upon experience Benefits: - Competitive medical, dental, and vision insurance - 401K plan - Monthly Virtual Work stipend - Annual Education stipend - Parental leave programs - Paid volunteer days - Onboarding setup (standing desk, laptop, monitor, chair, and more) ASSUMPTION: The salary range and benefits provided in the job description appear to be competitive for a Marketing Copywriter role in the United States. --- 📌 Applicant Insights 🔍 Company Context Industry Position: Fictiv is a leading technology company transforming the $350 billion manufacturing industry, coined the "AWS of manufacturing." Company Size: Not specified Company Stage: Growth stage startup ASSUMPTION: The job description does not provide specific details about the company's size, but based on the information provided, Fictiv appears to be a well-funded, fast-growing technology company in the manufacturing industry. --- 📊 Role Analysis Career Level: Mid-level or Senior Reporting Structure: Reports to the Marketing Content Manager Team Size/Composition: Not specified Growth Opportunities: The job description suggests opportunities to collaborate with a fast-paced marketing team and potentially progress within the company. ASSUMPTION: The level of experience required and the scope of responsibilities indicate this is a mid-level or senior-level role within Fictiv's marketing team. --- 🌍 Location & Work Environment Office Type: Not specified, but likely a hybrid or remote work environment Geographic Context: United States-based, with the ability to travel up to 10% Work Schedule: Not specified, but typical for a full-time marketing role Regional Considerations: As a technology company, Fictiv may be located in a major tech hub, with a collaborative and innovative work culture. ASSUMPTION: The job description does not provide specific details about the work environment, but based on the industry and location, a hybrid or remote work model is a reasonable assumption. --- 💼 Interview & Application Insights Typical Process: The interview process may involve a phone/video screening, a writing assessment, and in-person/remote interviews with the marketing team and hiring manager. Key Assessment Areas: Employers will likely evaluate the candidate's writing skills, communication abilities, strategic thinking, and fit with the company culture. Application Tips: Highlight relevant marketing experience, showcase strong writing samples, and demonstrate your understanding of the company and the role. ATS Keywords: Content creation, copywriting, B2B marketing, technical writing, SEO, marketing campaigns, brand voice, marketing communications. ASSUMPTION: The interview process and assessment areas described are based on standard industry practices for a Marketing Copywriter role, unless explicitly stated otherwise in the job description. --- 🛠️ Tools & Technologies - Content management systems (e.g., WordPress, Drupal) - Email marketing platforms (e.g., Mailchimp, HubSpot) - Social media management tools (e.g., Hootsuite, Buffer) - SEO and analytics tools (e.g., Google Analytics, SEMrush) - Graphic design software (e.g., Adobe Creative Cloud) ASSUMPTION: The tools and technologies listed are commonly used in marketing roles, unless otherwise specified in the job description. --- 👔 Cultural Fit Considerations Company Values: Based on the job description, Fictiv values innovation, collaboration, and a fast-paced, experimental work environment. Work Style: The role requires the ability to work independently, manage multiple projects, and collaborate closely with the marketing team. Self-Assessment: Candidates should consider their comfort with a dynamic, fast-paced startup environment, their passion for storytelling and creative problem-solving, and their ability to adapt to new challenges. ASSUMPTION: The cultural fit considerations are inferred from the job description and typical startup/technology company work culture, unless explicitly stated by the employer. --- ⚠️ Potential Challenges The Marketing Copywriter role at Fictiv may involve managing a high volume of deliverables, working on diverse projects across multiple channels, and translating complex technical concepts into engaging content. Candidates should be prepared to work in a fast-paced, iterative environment and demonstrate the ability to prioritize tasks and meet deadlines. ASSUMPTION: The potential challenges described are based on the responsibilities and work environment outlined in the job description, but may vary based on the specific needs of the organization. --- 📈 Similar Roles Comparison The Marketing Copywriter role at Fictiv is similar to other B2B marketing communications positions, such as Content Marketing Specialist, Digital Content Writer, or Technical Copywriter. These roles typically involve creating a range of marketing content, including thought leadership articles, web copy, social media posts, and campaign materials. However, the Fictiv role may have a stronger emphasis on technical writing and working with a team of engineering contributors. ASSUMPTION: The comparison to similar roles is based on industry standards and the information provided in the job description. --- 📝 Sample Projects As a Marketing Copywriter at Fictiv, you may be responsible for the following types of projects: - Developing a series of thought leadership articles on the future of manufacturing technology - Writing a case study highlighting a customer's successful use of Fictiv's digital manufacturing platform - Crafting social media copy and video scripts to promote Fictiv's brand and offerings - Collaborating with the design team to create compelling landing pages for new product launches - Editing and optimizing technical content authored by Fictiv's engineering team ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description. --- ❓ Key Questions to Ask During Interview - How does this role fit into the broader marketing team and organizational structure? - What are the most pressing marketing priorities and challenges that the company is currently facing? - Can you provide examples of successful marketing campaigns or content initiatives that I could learn from? - How do you measure the performance and impact of the marketing team's work? - What opportunities are there for professional development and growth within the company? - Can you tell me more about the company culture and work environment at Fictiv? ASSUMPTION: These suggested interview questions are based on common areas of interest for Marketing Copywriter roles, but may need to be adapted based on the specific context of the company and position. --- 📌 Disclaimer ⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content. --- 📌 Next Steps for Applicants To pursue this opportunity effectively, applicants should: 1. Carefully review the job description and requirements to ensure fit. 2. Tailor your resume and cover letter to highlight relevant marketing experience, writing samples, and alignment with Fictiv's needs. 3. Optimize your application for relevant ATS keywords, such as "content creation," "copywriting," and "B2B marketing." 4. Prepare thoughtful questions to ask during the interview process to demonstrate your interest and fit. 5. Research Fictiv's brand, products, and industry standing to speak knowledgeably about the company during the interview. 6. Be ready to discuss your creative process, writing style, and experience working in a fast-paced, collaborative environment.