🔹 Job Title: Marketing Data Analyst
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst
As a Marketing Data Analyst at Power Digital, you'll play a critical role in the Analyst team, establishing and maintaining analysis tools and dashboards that evaluate the health of marketing programs. You'll be responsible for setting up data tools for auditing potential and existing client marketing programs, ensuring data accuracy, developing forecasts, and continuously improving analysis processes. This position combines technical data skills with marketing knowledge in a fast-paced growth marketing environment.
ASSUMPTION: This role appears to be mid-level based on the comprehensive responsibilities and technical requirements, though specific years of experience aren't explicitly mentioned.
Education: Not specified
Experience: Not explicitly stated in years, but previous marketing data analysis experience is mentioned as ideal
Skills:
ASSUMPTION: While not explicitly stated, this role likely requires at least 2-3 years of experience in marketing analytics based on the depth of technical competencies required and the autonomy expected in the role.
Salary Range: Base salary + commission opportunities (specific amount not specified)
Benefits:
Industry Comparison: The benefits package appears competitive for Colombia, especially with the inclusion of both standard Colombian benefits (Prima, Cesantias) and additional perks like mental health days and development programs.
ASSUMPTION: While the specific salary range isn't provided, data analyst roles in Colombia typically range from 2,500,000 to 5,000,000 COP monthly depending on experience level and company size. The addition of commission opportunities suggests potential for higher earnings than industry standard.
Industry Position: Power Digital is a tech-enabled growth marketing firm that operates at the intersection of marketing, consulting, and data intelligence. They provide a full range of growth marketing services and work with both leading and emerging companies around the world.
Company Size: Not explicitly stated
Company Stage: Established and growing firm managing billions in media
ASSUMPTION: Based on the company's description of managing "billions in media" and offering a wide range of services, Power Digital appears to be a mid-to-large size marketing firm with significant resources and an established market presence.
Career Level: Mid-level
Reporting Structure: Part of the Analyst team
Team Size/Composition: Not specified
Growth Opportunities: "Unlimited opportunities for growth & leadership within a rapidly growing firm" is explicitly mentioned as a benefit
ASSUMPTION: This appears to be an individual contributor role that works closely with multiple teams. The emphasis on the Analyst team conducting audits for both new business acquisition and existing clients suggests this role has significant visibility and potential impact on company growth.
Office Type: Fully flexible - remote, in-office, or hybrid options available
Geographic Context: Based in Colombia, which has a growing tech and digital marketing sector, particularly in cities like Bogotá and Medellín
Work Schedule: Not explicitly stated, likely standard full-time hours
Regional Considerations: The role follows Colombian labor practices including standard legal benefits (Prima, Cesantias) and observes the 17 national holidays
ASSUMPTION: Given the flexible work arrangement and WFH stipend, this position appears designed to accommodate remote work as a primary option, which aligns with post-pandemic work trends in the marketing and tech sectors in Colombia.
Typical Process: Marketing analytics roles typically involve technical assessments, case studies demonstrating analytical abilities, and cultural fit interviews
Key Assessment Areas: Data analysis skills, forecasting accuracy, technical tool proficiency, problem-solving abilities, and understanding of marketing metrics
Application Tips: Highlight experience with the specific tools mentioned (Google Analytics, Looker, Google Sheets, ad platforms), showcase previous marketing analysis experience, and emphasize any forecasting or automation work
ATS Keywords: marketing analytics, data analyst, forecasting, Looker, Google Analytics, Shopify, CMS, Google Ads, Meta Ads, TikTok Ads, KPI modeling, data visualization
ASSUMPTION: These insights are based on standard practices for marketing analyst roles and the specific requirements listed in the job description.
ASSUMPTION: In addition to the tools explicitly mentioned, this role likely involves working with SQL, data warehousing solutions, and potentially Python or R for more advanced analysis, which are standard for marketing data analyst roles.
Company Values: Power Digital emphasizes being "people-first," valuing diversity, integrity, autonomy, and grit. They describe themselves as "growth-obsessed experts who demand innovation and results."
Work Style: Fast-paced environment where reliability is essential as "multiple teams depend on you." The company values problem-solvers with positive attitudes who can thrive in an "exciting and faced-paced environment."
Self-Assessment: Candidates should consider if they:
ASSUMPTION: Based on the description of being "growth-obsessed" and the emphasis on speed and accuracy in KPIs, this appears to be a results-oriented culture that values both technical excellence and interpersonal skills.
ASSUMPTION: These potential challenges are inferred from the demanding KPIs listed (100% on-time completion) and the description of multiple teams depending on this role in a fast-paced environment.
This Marketing Data Analyst role differs from standard data analyst positions by specifically focusing on marketing performance analysis and forecasting. Unlike general marketing analysts who might focus more on strategy, this role emphasizes technical implementation of analysis tools and data quality assurance.
Compared to Business Intelligence Analysts, this role is more specialized in marketing metrics and platforms. The role has elements of both technical data engineering (setting up tools) and analytical forecasting, making it somewhat hybrid in nature.
ASSUMPTION: This comparison is based on standard industry patterns for similar analytical roles in marketing and tech companies.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and tools mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role description and would demonstrate thoughtful engagement with the specific responsibilities and company context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.