Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst, Associate

🔹 Company: Fusion92

🔹 Location: United States (Remote with in-office requirements for certain locations)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Remote with in-office requirements for certain locations)

🚀 Job Overview

Key aspects of this role include:

• Analyzing digital marketing performance to deliver actionable insights
• Collaborating with internal teams and clients to support campaign measurement and optimization
• Building and maintaining dashboards and performance reports using BI tools
• Extracting, cleaning, and validating datasets using SQL and data profiling techniques
• Presenting data findings through clear visuals and storytelling techniques

ASSUMPTION: This role requires a strong problem-solving mindset, foundational technical skills, and a passion for data storytelling. It is ideal for an early-career professional looking to grow their experience in campaign analytics, marketing intelligence, and business performance tracking.

📋 Key Responsibilities

✅ Partner with internal stakeholders and clients to analyze digital marketing performance and deliver actionable insights

✅ Assist with campaign measurement strategies, including A/B testing and conversion tracking

✅ Build and maintain dashboards and performance reports using Power BI, Tableau, or similar tools

✅ Use SQL and data profiling techniques to extract, clean, and validate datasets

✅ Present data findings through clear visuals and storytelling techniques tailored to non-technical audiences

✅ Support strategic decisions by translating complex data into meaningful recommendations

✅ Collaborate with strategy and client teams to identify growth opportunities and marketing optimizations

✅ Ensure consistency, accuracy, and documentation across all analytics deliverables

✅ Contribute to continuous improvement of analytics frameworks and data processes

ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to manage multiple workstreams and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 1+ years of experience in marketing analytics, business intelligence, or data science

Required Skills:

• Strong knowledge of SQL
• Proficiency in Excel, PowerPoint, and BI tools (Power BI, Tableau, etc.)
• Familiarity with campaign performance metrics across paid media, email, or digital content
• Experience analyzing and visualizing data to support decision-making
• Excellent communication skills, including the ability to explain technical results to business users
• Strong time management, organizational, and prioritization skills
• Detail-oriented mindset with a commitment to data integrity and accuracy

Preferred Skills:

• Prior exposure to SAS, R, or Python
• Familiarity with Agile environments and tools such as Jira or Confluence

ASSUMPTION: Candidates with relevant internship experience or personal projects demonstrating data analysis skills may also be considered.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (based on industry standards for this role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as location, internal pay structure, and other contributing factors.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 1999

Company Description:

• Fusion92 is a marketing transformation partner that helps clients unlock unprecedented growth through a data-driven approach
• The company offers a range of services, including internet marketing, PPC, SEO, email marketing, web development, video production, and social media marketing
• Fusion92 is committed to a diverse, equitable, and inclusive workplace that drives a positive impact in the global community

Company Specialties:

• Internet Marketing
• PPC
• SEO
• Email Marketing
• Web Development
• Video Production
• Social Media Marketing
• Integrated Campaigns
• Innovation
• Digital Media
• Data
• Technology
• Offline-to-Online solutions
• Full-Scale Creative
• Broadcast TV
• Web3
• Activation
• Strategy
• Marketing Transformation
• Performance Marketing
• Marketing Services
• Shopper Technology
• e-Comm Marketing
• Data Science
• AI
• Content Management
• Media Activation
• Conversion Rate Optimization
• Brand Strategy
• Integrated Communications Strategy
• Retail Marketing Solutions
• Managed Media Services
• Consulting
• Data Modeling
• Artificial Intelligence
• Digital Transformation
• Growth Consulting
• Content Management System
• Healthcare Marketing
• Finance Marketing
• Retail Marketing
• and Technology Marketing

Company Website: http://www.fusion92.com

ASSUMPTION: Fusion92 is a well-established company in the marketing services industry, with a strong focus on data-driven marketing strategies and a commitment to diversity, equity, and inclusion.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: This role reports to the Data Science & Strategy team and works closely with internal marketing teams and external client stakeholders

Work Arrangement: Hybrid (Remote with in-office requirements for certain locations)

Growth Opportunities:

• Exposure to various aspects of marketing analytics and data science
• Potential to work with high-profile clients and collaborate with cross-functional teams
• Opportunities for professional development and career advancement within the company

ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain experience in marketing analytics and data science while working with a diverse range of clients and teams.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with in-office requirements for certain locations)

Office Location(s): Chicago, Detroit, Austin, Denver, and other remote locations

Geographic Context:

• Fusion92 has offices in major cities across the United States, allowing for flexibility in remote work arrangements
• The company's headquarters is in Chicago, with additional hubs in Detroit, Austin, and Denver
• Candidates must be located in Illinois, Texas, Colorado, Michigan, Georgia, or Ohio for this position

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-office collaboration, providing flexibility for employees while maintaining a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth technical interview with the data science team
• Final interview with the team lead or director

Key Assessment Areas:

• Technical skills in SQL, Excel, and BI tools
• Data analysis and visualization abilities
• Communication and presentation skills
• Problem-solving and critical thinking skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of data analysis projects or case studies that demonstrate your skills
• Prepare for technical interview questions by brushing up on your SQL and data analysis skills
• Research Fusion92's company culture and values to ensure a strong fit

ATS Keywords: Marketing Analytics, Data Science, SQL, Excel, Power BI, Tableau, Campaign Performance, Data Visualization, Decision-Making, Strategic Recommendations

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on data analysis, communication, and problem-solving abilities.

🛠️ Tools & Technologies

• SQL
• Excel
• PowerPoint
• Power BI
• Tableau
• SAS (optional)
• R (optional)
• Python (optional)
• Jira (optional)
• Confluence (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on SQL, Excel, and BI tools.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Fearlessness
• Teamwork
• Leadership

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong curiosity for data and a passion for data storytelling?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a fearless approach to problem-solving and a willingness to take on new challenges?

ASSUMPTION: Candidates who align with Fusion92's core values and work style are more likely to succeed in this role and contribute to the company's culture.

⚠️ Potential Challenges

• Managing multiple workstreams and meeting deadlines in a fast-paced environment
• Communicating complex data findings to non-technical stakeholders
• Adapting to changes in client needs and priorities
• Continuously learning and staying up-to-date with new tools and technologies

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a stronger emphasis on data storytelling and collaboration with internal teams and clients
• Fusion92's focus on data-driven marketing strategies sets it apart from other marketing services companies
• This role offers opportunities for career growth and advancement within the company, with a focus on developing marketing analytics and data science skills

ASSUMPTION: This role is well-suited for early-career professionals looking to gain experience in marketing analytics and data science, with a focus on data storytelling and collaboration.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Developing and maintaining dashboards and performance reports using Power BI or Tableau
• Collaborating with internal teams and clients to support campaign measurement and optimization

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on data analysis, visualization, and communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Data Science & Strategy team?
• How does this role contribute to Fusion92's overall marketing transformation strategy?
• What opportunities are there for professional development and growth within the company?
• How does Fusion92 support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and personal values, as well as to provide insight into the company culture and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for technical interview questions by brushing up on your SQL and data analysis skills
• Research Fusion92's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.