Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst

🔹 Company: Dave & Buster's Inc.

🔹 Location: Coppell, TX (Corporate)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 1-3+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Transforming raw data into clean, tested, and well-documented datasets for self-service analytics and strategic decision-making.
• Collaborating with data engineers, analysts, and business stakeholders to design and maintain data models, pipelines, and analytics infrastructure.
• Working closely with the Growth Marketing team to understand data needs and ensure alignment with analytical goals.
• Contributing to data governance practices to ensure consistency, privacy, and compliance across datasets.

ASSUMPTION: This role requires a strong background in data analysis and a solid understanding of modern marketing concepts and platforms.

📋 Key Responsibilities

✅ Develop and maintain data pipelines for key marketing sources.

✅ Build and maintain scalable, reusable, and well-documented data models using tools like dbt (or equivalent).

✅ Design ELT processes to transform raw data into structured, analytics-ready tables.

✅ Implement data validation and testing frameworks to ensure high data integrity and reliability.

✅ Monitor query and pipeline performance, identifying opportunities to improve efficiency and reduce cost.

✅ Maintain clear documentation for data models and pipelines, and support the analytics team in using data effectively.

✅ Support data analysis when/where needed.

ASSUMPTION: This role may require occasional data analysis to ensure data accuracy and usability.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline).

Experience: 1-3+ years of experience in analytics engineering, data engineering, or analytics-focused roles.

Required Skills:

• Proficient in SQL and data modeling best practices (e.g., medallion schemas).
• Proficient in branding strategies, Git/GitHub workflows, and collaborative development.
• Experience with dbt, Airflow, or similar ELT/ETL tools.
• Strong understanding of modern data warehouses (e.g., Databricks).
• Strong understanding of modern marketing concepts and platforms (e.g., CDPs, Clean Rooms, Lifecycle Marketing).
• Experience with Git and version control for analytics workflows.
• Familiarity with BI tools (e.g., Power BI).
• Excellent communication and stakeholder management skills.

Preferred Skills:

• Experience in a cloud-based data environment (e.g., Azure).
• Exposure to programming languages like Python or R.
• Familiarity with CI/CD pipelines and data testing frameworks (e.g., Great Expectations, dbt tests).
• Prompt engineering skills for code generation and problem-solving.
• Background in statistics, analytics, or computer science.

ASSUMPTION: While not required, experience with programming languages and data testing frameworks can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $72,000 - $96,000 per year

Benefits:

• Exclusive discounts on food and games at D&B & Main Event.
• Paid Time Off (PTO) that increases with tenure.
• 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
• Medical, dental, vision and voluntary benefits
• 401k with company match following 6 months of employment.
• Employee Assistance Program (EAP) Offerings.
• Work out facility on-site.
• Employee Power Card | Free Video Games.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Dave & Buster's operates in the entertainment and hospitality industry, offering a unique blend of dining, entertainment, and sports viewing experiences.

Company Size: Dave & Buster's is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: 1982, Dave & Buster's has a rich history and a well-established brand in the entertainment industry.

Company Description:

• Dave & Buster's is the only place to "Eat, Drink, Play & Watch Sports®" under one roof.
• The company offers a unique entertainment experience, combining a restaurant, sports bar, and arcade games.
• With the acquisition of Main Event Entertainment, Dave & Buster's is expanding its offerings and amplifying the entertainment experience for guests and team members alike.

Company Specialties:

• Food & Beverage
• Arcade Games
• Event Venue
• Sports Bar
• Restaurant
• Entertainment
• Corporate
• Groups
• Social Events
• Celebrations
• Experiences
• Virtual Reality
• Happy Hour
• Game Day Specials
• Eat & Play
• and Half Price Games Wednesdays

Company Website: Dave & Buster's

ASSUMPTION: Dave & Buster's offers a dynamic and exciting work environment, with opportunities for career growth and development within the expanding entertainment industry.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 1-3+ years of experience in analytics engineering or related fields.

Reporting Structure: The Marketing Data Analyst reports directly to the Senior Director, Growth Marketing within the marketing department.

Work Arrangement: This is an on-site position, requiring regular presence at the corporate office in Coppell, TX.

Growth Opportunities:

• As Dave & Buster's continues to expand and integrate Main Event Entertainment, there will be ample opportunities for growth and advancement within the organization.
• With a strong focus on data-driven decision-making, there will be opportunities to specialize in specific areas of data analysis or management.
• The company's commitment to employee development and training programs will provide ongoing opportunities for professional growth.

ASSUMPTION: Dave & Buster's offers a supportive and collaborative work environment that encourages professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Coppell, TX

Geographic Context:

• Coppell, TX is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with easy access to major highways and attractions.
• The area is known for its strong job market, high-quality schools, and family-friendly neighborhoods.
• Coppell is home to several corporate headquarters and offers ample opportunities for career growth and development.

Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible scheduling to meet project demands.

ASSUMPTION: The corporate office in Coppell, TX offers a professional and collaborative work environment, with ample opportunities for growth and development within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• On-site or virtual interview with hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Technical skills and proficiency with relevant tools
• Problem-solving and analytical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and metrics where possible.
• Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for the opportunity.
• Prepare for behavioral and situational interview questions, using the STAR method to structure your responses.
• Be ready to discuss your approach to data analysis, modeling, and pipeline development, as well as your understanding of modern marketing concepts and platforms.

ATS Keywords: SQL, data modeling, dbt, Airflow, marketing concepts, data analysis, stakeholder management, collaboration, problem-solving

ASSUMPTION: Dave & Buster's uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• SQL
• dbt
• Airflow
• Git/GitHub
• Modern data warehouses (e.g., Databricks)
• Modern marketing platforms (e.g., CDPs, Clean Rooms, Lifecycle Marketing)
• BI tools (e.g., Power BI)

ASSUMPTION: The required tools and technologies for this role may evolve as Dave & Buster's continues to grow and integrate new technologies into its data infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Fun
• Integrity
• Diversity
• Innovation
• Collaboration
• Accountability
• Excellence

Work Style:

• Dave & Buster's fosters a dynamic and fast-paced work environment, with a strong focus on collaboration and teamwork.
• The company values a positive and supportive work culture, with a commitment to employee development and growth.
• Dave & Buster's encourages a healthy work-life balance, with flexible scheduling and remote work options available for some positions.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a diverse team and contributing to a positive work culture?
• Do you have a strong commitment to data integrity, accuracy, and reliability?
• Are you able to balance multiple projects and priorities effectively?

ASSUMPTION: Dave & Buster's values a strong cultural fit and looks for candidates who are passionate about the company's mission and values.

⚠️ Potential Challenges

• The role may require occasional overtime or flexible scheduling to meet project demands.
• The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting.
• The role may require occasional travel to other Dave & Buster's locations or corporate events.
• The company's rapid growth and expansion may present challenges in terms of maintaining a consistent work-life balance.

ASSUMPTION: Dave & Buster's is committed to supporting the well-being and work-life balance of its employees, and offers resources and benefits to help manage the demands of a fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other marketing data analyst roles, this position offers a unique blend of data analysis and marketing strategy, with a strong focus on driving growth and innovation within the entertainment industry.
• Dave & Buster's offers a dynamic and exciting work environment, with ample opportunities for career growth and development within the expanding entertainment industry.
• As a large corporation with over 10,000 employees, Dave & Buster's offers a supportive and collaborative work culture, with a strong commitment to employee development and growth.

ASSUMPTION: Dave & Buster's offers a unique and rewarding work experience, with ample opportunities for career growth and development within the expanding entertainment industry.

📝 Sample Projects

• Developing and maintaining data pipelines for key marketing sources, such as customer data platforms (CDPs) or clean rooms.
• Building and maintaining scalable, reusable, and well-documented data models using tools like dbt (or equivalent), to support self-service analytics and strategic decision-making.
• Designing ELT processes to transform raw data into structured, analytics-ready tables, ensuring high data integrity and reliability.

ASSUMPTION: The specific projects and responsibilities for this role may evolve as Dave & Buster's continues to grow and integrate new technologies into its data infrastructure.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company approach data governance and ensure data integrity across its datasets?
• What are the most challenging aspects of working in a fast-paced, growing entertainment company like Dave & Buster's?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions, using the STAR method to structure your responses.
• Research Dave & Buster's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the position.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.