📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: Bitpanda
🔹 Location: Vienna, Austria
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Commercial Strategy and Operations team with data analysis and campaign reporting
- Extracting actionable marketing insights from large datasets
- Collaborating with multiple teams to enhance data-driven marketing efforts
- Managing ongoing projects and creating interactive reports
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive marketing strategies and improve campaign performance.
📋 Key Responsibilities
✅ Bring together, explore, and analyze large-scale datasets to find actionable marketing insights
✅ Provide a better understanding of customers, their user characteristics, and how they use Bitpanda’s products
✅ Segment and target customers effectively to maximize conversions and relevance of Bitpanda’s marketing campaigns while advancing strategic goals
✅ Collaborate across multiple teams and departments to help support a data-driven marketing team
✅ Create interactive reports and dashboards to solve specific needs and empower key stakeholders, extracting key insights and lessons from post-campaign performance data to shape upcoming product launches and marketing campaigns
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights for various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 2+ years of experience in a data analytics or BI role, with a strong focus on marketing analytics
Required Skills:
- Excellent data querying and visualization skills
- Proficiency in SQL, Tableau, and Google Sheets
- Strong analytical, problem-solving, and project management skills
- Detail orientation and proactivity
Preferred Skills:
- Familiarity with Snowflake and Metabase
ASSUMPTION: Candidates with experience in marketing analytics, consumer insights, or business analysis will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (Estimated, based on market research for similar roles in Vienna)
Benefits:
- Hybrid-working model with 25 Work From Anywhere days
- Competitive total compensation package, including participation in the stock option plan
- Market-leading benefits programs shaped by Time & Flexibility policies
- Company-wide and team events, both in-person and virtually
- Bitpanda swag to keep you living the brand
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in Vienna. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically investing and cryptocurrency
Company Size: Medium (501-1,000 employees), offering a diverse and dynamic work environment
Founded: 2014, with a strong focus on growth and innovation
Company Description:
- Bitpanda is a European-based investment platform that simplifies wealth creation
- Offers a user-friendly platform for investing in cryptocurrencies, crypto indices, stocks, precious metals, and commodities
- Headquartered in Vienna, Austria, with global teams working across different cultures and time zones
Company Specialties:
- Blockchain and cryptocurrency investing
- Stock trading and digital wealth management
- Financial services and fintech
Company Website: https://www.bitpanda.com
ASSUMPTION: Bitpanda's focus on growth and innovation creates opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: Reports to the Commercial Strategy and Operations team
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to grow professionally in a fast-paced, innovative environment
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Vienna, Austria (with additional offices in Barcelona, Bucharest, Amsterdam, and Berlin)
Geographic Context:
- Vienna offers a high quality of life, with a rich cultural scene and vibrant tech industry
- The city is known for its safety, cleanliness, and well-developed infrastructure
- Bitpanda's offices are centrally located, with easy access to public transportation
Work Schedule: Full-time, with flexible scheduling and 25 Work From Anywhere days
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Bitpanda's values
Application Tips:
- Highlight relevant experience in marketing analytics and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for technical assessments and be ready to discuss your approach to data-driven decision-making
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Tableau, Google Sheets, Campaign Reporting, Customer Segmentation, Data Visualization, Problem-solving, Project Management
ASSUMPTION: Bitpanda's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making.
🛠️ Tools & Technologies
- SQL
- Tableau
- Google Sheets
- Snowflake (preferred)
- Metabase (preferred)
ASSUMPTION: Familiarity with Snowflake and Metabase is strongly preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Simplify wealth creation
- Empower users
- Act with integrity
- Be bold
- Work together
Work Style:
- Collaborative and data-driven
- Fast-paced and innovative
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and translating complex data into actionable insights?
- Do you align with Bitpanda's core values and company culture?
ASSUMPTION: Bitpanda values candidates who are passionate about data-driven decision-making, collaborative, and aligned with their core values.
⚠️ Potential Challenges
- Managing large datasets and ensuring data accuracy
- Keeping up with the fast-paced, innovative environment
- Balancing multiple projects and priorities
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and interpretation
- Bitpanda's innovative and fast-paced environment offers unique opportunities for growth and development
- Career progression may involve moving into more senior marketing roles or specializing in specific areas of data analysis
ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, with strong potential for career growth.
📝 Sample Projects
- Analyzing customer behavior to optimize marketing campaigns
- Developing predictive models to identify high-potential customers
- Creating interactive dashboards to track campaign performance and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the data-driven nature of the role and the impact it can have on Bitpanda's marketing strategies.
❓ Key Questions to Ask During Interview
- How does this role contribute to Bitpanda's overall marketing strategy?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Bitpanda support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does the hybrid work arrangement support work-life balance and productivity?
ASSUMPTION: These questions can help applicants better understand the role's context, expectations, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for technical assessments and be ready to discuss your approach to data-driven decision-making
- Follow up with Bitpanda's HR department if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
