📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: The Wonderful Company
🔹 Location: West Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office: Mon-Wed, Remote: Thu-Fri)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies and campaigns for iconic brands like FIJI Water and Wonderful Pistachios & Almonds
- Driving sales growth across Amazon, Instacart, and other eCommerce marketplaces
- Analyzing campaign performance and optimizing advertising strategies
- Collaborating cross-functionally with marketing teams, sales teams, and digital agencies
- Staying updated on digital advertising trends and eCommerce trends
ASSUMPTION: This role requires a strong understanding of data analysis and marketing strategies, with a focus on driving sales growth through digital marketing channels.
📋 Key Responsibilities
✅ Proficient in utilizing third-party, cloud-based SQL programming for in-depth data mining and audience creation
✅ Experience with Amazon Marketing Cloud or relevant cloud experience
✅ Demonstrated proficiency in marketing data analysis, with a strong understanding of backend campaign optimization based on various metrics
✅ Lead strategy, planning, budgeting, and execution of full-funnel programs that drive sales growth across eCommerce platforms
✅ Establish, deliver, and report on financial metrics for digital marketing campaigns
✅ Build, monitor, and manage sponsored ads
✅ Partner with brand and marketing teams on creative assets for display ads
✅ Support the sales team on their retail customers' eCommerce capabilities and requirements
✅ Collaborate with the media team and digital agencies to manage DSP
✅ Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI
✅ Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness
✅ Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives
✅ Provide insights into the digital grocery industry, staying up-to-date on digital advertising trends to build and maintain a competitive advantage in the online space
ASSUMPTION: This role requires a high level of analytical skills and the ability to work collaboratively with various teams to drive marketing strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor's Degree required; MBA or M.S. preferred
Experience: 5 or more years of progressive experience working with cloud-based SQL programming for in-depth data mining and audience creation
Required Skills:
- Proficient in cloud-based SQL programming for data mining and audience creation
- Experience with Amazon Marketing Cloud or relevant cloud experience
- Demonstrated proficiency in marketing data analysis and campaign optimization
- Experience with programmatic ads and Amazon DSP
- Strong analytical skills and ability to use data to formulate profitability-driven decisions
- Ability to collaborate cross-functionally, build effective relationships, and influence decision-making
- Excel at storytelling and presenting diverse information in a clear, concise manner with a data-supported point of view
- Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus
Preferred Skills:
- CPG food & beverage industry experience
- Executive presentation experience
ASSUMPTION: Candidates with relevant experience in cloud-based SQL programming, marketing data analysis, and programmatic advertising are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.
Benefits:
- Thriving wellness community with access to top-notch medical coverage, vision, and dental plans
- 401k with match eligibility
- Career advancement opportunities with clear paths for career progression and internal mobility
- Focused learning and development resources, including People Manager and leadership training, webinars, and eLearning courses
- Empowering mentorship program
- Continuous improvement training
- Building a healthy society through improving social determinants of health
- Giving back to the community through Wonderful Giving and Wonderful Neighbor programs
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (in-office: Mon-Wed, remote: Thu-Fri)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Data Analyst role with the given experience level and location. The final compensation may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the Food and Beverage Manufacturing industry, with a focus on producing high-quality, healthy products under iconic brands like Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful.
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Wonderful Company was founded in 1996 and has since grown into a privately held $4.6 billion company with a strong commitment to corporate social responsibility.
Company Description:
- The Wonderful Company is dedicated to harvesting health around the world through its iconic consumer brands
- The company's commitment to health is reflected in its market share, with brands like Wonderful Pistachios being America's No. 1 tree nut and fastest-growing snack, and Wonderful Halos being the No. 1 mandarin orange in America
- The Wonderful Company has a long-standing commitment to corporate social responsibility, including environmental sustainability, charitable giving, and innovative health and wellness programs
Company Specialties:
- Nut (pistachios and almonds)
- Health
- CPG (Consumer Packaged Goods)
- Agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company's commitment to health, quality, and sustainability makes it an attractive employer for candidates interested in the food and beverage industry.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the eCommerce team and collaborates with various teams, including marketing, sales, and digital agencies
Work Arrangement: Hybrid (in-office: Mon-Wed, remote: Thu-Fri) with a focus on collaboration and flexibility
Growth Opportunities:
- Clear paths for career progression and internal mobility within the company
- Focused learning and development resources to enhance skills and advance in the role
- Opportunities to work on high-impact projects and drive business growth
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing data analysis and digital marketing.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with a hybrid work arrangement (in-office: Mon-Wed, remote: Thu-Fri)
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse and vibrant culture
- The city offers a mix of urban and suburban living options, with numerous attractions, restaurants, and entertainment venues
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (in-office: Mon-Wed, remote: Thu-Fri)
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing data analysis and campaign optimization expertise
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your proficiency in cloud-based SQL programming, marketing data analysis, and programmatic advertising
- Showcase your ability to work collaboratively with various teams and drive marketing strategies and campaigns
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Marketing Data Analyst, SQL Programming, Amazon Marketing Cloud, Programmatic Advertising, Digital Marketing Strategy, eCommerce, Campaign Optimization, Financial Metrics Reporting, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, marketing data analysis expertise, and cultural fit with the company.
🛠️ Tools & Technologies
- Cloud-based SQL programming (e.g., Amazon Redshift, Google BigQuery, Microsoft Azure SQL Data Warehouse)
- Amazon Marketing Cloud or relevant cloud experience
- Programmatic advertising platforms (e.g., Amazon DSP, Google Display & Video 360, The Trade Desk)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Microsoft Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing data analysis and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Health and wellness
- Quality and excellence
- Sustainability and environmental responsibility
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date on the latest trends in digital advertising and eCommerce?
- Describe a time when you had to optimize a marketing campaign based on data analysis. What was the outcome?
- How do you balance working collaboratively with various teams while maintaining a focus on individual goals and objectives?
ASSUMPTION: The Wonderful Company values a data-driven, collaborative, and innovative work environment, with a strong focus on health, quality, and sustainability.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and data sets simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing in-office collaboration and remote work flexibility
- Working with various teams and stakeholders to align marketing strategies and campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- Marketing Data Analyst vs. Marketing Analyst: Both roles focus on data-driven decision-making, but the Marketing Data Analyst role has a stronger emphasis on campaign optimization and digital marketing strategy
- Industry-specific context: The Wonderful Company operates in the competitive food and beverage manufacturing industry, with a focus on iconic brands and high-quality products
- Career path comparison: This role offers opportunities for career progression and internal mobility within the company, with potential paths to senior marketing roles or management positions
ASSUMPTION: This role offers unique opportunities for career growth and development within the food and beverage industry.
📝 Sample Projects
- Optimizing a marketing campaign for FIJI Water on Amazon, resulting in a 20% increase in sales
- Developing a programmatic advertising strategy for Wonderful Pistachios & Almonds, targeting high-value audiences and driving brand awareness
- Analyzing retail customer eCommerce capabilities and requirements, and providing recommendations to improve online sales
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive marketing strategies and campaigns, with a focus on data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the eCommerce team and how this role fits into the broader marketing organization?
- How does the company support the growth and development of its employees, particularly in the marketing data analysis and digital marketing fields?
- What are the most significant challenges facing the company's digital marketing efforts, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: These interview questions will help the candidate understand the company's culture, values, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on cloud-based SQL programming, marketing data analysis, and programmatic advertising
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
