📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: Christian Brothers Automotive
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to optimize strategies and drive leads
- Collaborating with cross-functional teams to maintain data consistency
- Utilizing AI tools and statistical models to uncover insights and opportunities
- Presenting findings to stakeholders and making data-driven recommendations
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and a solid understanding of marketing best practices.
📋 Key Responsibilities
✅ Establish key marketing reports for internal use and with franchise owners
✅ Provide data insights on campaigns, identify key metrics, and recommend improvements
✅ Collaborate with the marketing team to maintain data continuity across channels and vendors
✅ Create and enhance data feeds to unify marketing data within the business intelligence tool, Domo
✅ Utilize business intelligence tools to build ongoing reporting for marketing channels and benchmark measurement
✅ Implement AI tools to enhance productivity and provide individualized analysis
✅ Regularly present findings to the Director of Regional & Local Marketing, Regional & Local Marketing Team, and Marketing Leadership Team
✅ Maintain reporting and alerts on marketing budgets to ensure efficient use of resources
✅ Build new reporting to measure the guest journey, linking relevant analytics tools and data feeds together
✅ Advise on new opportunities and marketing software
✅ Perform competitive analysis and market research to develop effective marketing strategies
ASSUMPTION: This role involves a mix of routine tasks and strategic analysis, requiring both attention to detail and big-picture thinking.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, Statistics, or Math
Experience: 5-7 years of experience in a statistical or data analyst position, with a strong preference for marketing-related experience
Required Skills:
- Proficiency in data analysis tools such as Power BI, Tableau, Domo, etc.
- Solid Excel knowledge of formulas, pivot tables, and analysis
- Strong foundation in SQL programming, including querying and data manipulation
- Experience with statistical analysis
- Experience with data management and APIs, working with development teams to stand-up new data feeds
- Proven examples of utilizing AI within the business setting, specifically around marketing analytics
- Solid understanding of general marketing best practices and relevant measurement techniques
- Prior experience analyzing and optimizing marketing initiatives to drive customer leads
Preferred Skills:
- Experience handling big data
- Ability to be strategic; a creative thinker and problem solver
- Excellent presentation, communication, and collaboration skills
- Proven influential abilities
ASSUMPTION: While a degree in a relevant field is preferred, equivalent years of experience may be considered.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-senior level marketing data analyst role in Houston)
Benefits:
- Hybrid & In-office Work Schedule
- Group Health, Vision, Dental, Disability, and Life Insurance
- 401K Match
- Employee Stock Ownership Program
- 3 Weeks of Paid Vacation
- 10 Paid Holidays
- Discounted Automotive Repair (at participating locations)
- Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar
Working Hours: Full-time, Monday-Friday, with some flexibility for remote work on Mondays and Fridays
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 201-500 employees (Mid-size)
Founded: 1982
Company Description:
- Christian Brothers Automotive is one of the fastest-growing, full-service auto repair companies in America
- Ranked #2 Best Places to Work in Houston, TX by the Houston Chronicle and #226 on Entrepreneur Magazine's Franchise 500
- Committed to honoring God in all they do by operating with honesty and integrity through superior customer service and "loving your neighbor as yourself"
Company Specialties:
- Complete automotive repair
- Franchise relationship
- Site selection
- Real estate development
Company Website: http://www.cbac.com
ASSUMPTION: Christian Brothers Automotive is a well-established company with a strong focus on customer service and ethical business practices.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Director of Regional & Local Marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and drive meaningful change
- Chance to learn and grow within a dynamic and collaborative team environment
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (open office layout with options to work remotely on Mondays and Fridays)
Office Location(s): 17725 Katy Freeway, Suite 200, Houston, TX 77094, US
Geographic Context:
- Houston, Texas, is the fourth most populous city in the United States and has a diverse economy
- The Katy Freeway location offers easy access to major highways and amenities
- Houston has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work on Mondays and Fridays
ASSUMPTION: The hybrid work arrangement and open office layout promote collaboration, conversation, and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Regional & Local Marketing
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing knowledge and understanding of best practices
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of marketing analytics and data-driven decision-making
- Showcase your ability to work collaboratively and independently
ATS Keywords: Marketing Data Analyst, Data Analysis, Marketing Analytics, SQL, Power BI, Tableau, Domo, AI Tools, Competitive Analysis, Market Research
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, marketing knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Power BI
- Tableau
- Domo
- Excel
- SQL
- AI Tools (e.g., machine learning platforms, predictive analytics software)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Honesty and Integrity
- Customer Focus
- Continuous Improvement
- Respect for the Individual
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a strong commitment to honesty and integrity in your work?
- Are you comfortable working in a collaborative, open office environment?
- Do you thrive in a fast-paced, dynamic team setting?
- Are you able to balance routine tasks with strategic analysis and problem-solving?
ASSUMPTION: Christian Brothers Automotive values candidates who align with their core values and work style preferences.
⚠️ Potential Challenges
- Working with large datasets and complex data structures
- Balancing multiple projects and priorities simultaneously
- Keeping up with the latest AI tools and marketing trends
- Occasional travel requirements (less than 10%)
ASSUMPTION: These challenges require strong analytical skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Marketing Data Analyst vs. Marketing Manager: The Marketing Data Analyst role focuses more on data analysis and interpretation, while the Marketing Manager role involves strategic planning and team leadership
- Marketing Data Analyst vs. Business Intelligence Analyst: Both roles involve data analysis, but the Marketing Data Analyst role is more focused on marketing-specific data and initiatives, while the Business Intelligence Analyst role is more broad in scope
- Career progression: The Marketing Data Analyst role can lead to senior marketing roles or management positions within the marketing department or the broader organization
ASSUMPTION: These comparisons highlight the unique aspects of the Marketing Data Analyst role and its potential for career growth and development.
📝 Sample Projects
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Developing predictive models to identify high-potential customers and tailor marketing efforts
- Collaborating with cross-functional teams to improve data consistency and accuracy across marketing channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the company, and how can this role help address them?
- How does this role collaborate with other marketing team members and stakeholders?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to implementing and leveraging AI tools in marketing analytics?
ASSUMPTION: These questions help assess the role's responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your data analysis and marketing background
- Prepare for the interview by brushing up on your marketing knowledge and data analysis skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
