Marketing Data Analyst (all genders)

📌 Core Information

🔹 Job Title: Marketing Data Analyst (all genders)

🔹 Company: GoStudent

🔹 Location: Madrid, Spain

🔹 Job Type: Hybrid (2-3 flexible days per week)

🔹 Category: Education Administration Programs

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexible remote work

🚀 Job Overview

Key aspects of this role include:

• Partnering with marketing leaders to shape strategy through data-driven insights
• Providing actionable reports to support decision-making processes
• Collaborating with cross-functional teams to monitor KPIs and drive data governance
• Designing and developing data models to empower end users

ASSUMPTION: This role requires a strong background in marketing analytics and proficiency in SQL to succeed.

📋 Key Responsibilities

✅ Partner closely with Marketing leaders and stakeholders to shape the marketing strategy through data-driven insights and impactful analysis.

✅ Provide and present reports that are actionable for business departments and support the decision-making process.

✅ Work closely with Data Analysts and Data Engineers, support and mentor colleagues within Data & business teams to build, maintain and improve the set of current dashboards applying best Business Intelligence practices.

✅ Collaborate with cross-functional teams to define, refine, organize and monitor key performance indicators (KPIs) that align with business objectives.

✅ Design and develop Data Models that empowers end users to answer their own questions.

✅ Drive adaptation of new tools & technologies in BI area to maintain a clean, accurate, and efficient data governance framework.

✅ Contribute to data-driven decision making through applying advanced analytics and statistics techniques for assessment of marketing and product tests.

ASSUMPTION: The role requires strong problem-solving, analytical thinking, and organizational qualities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: Approximately 2 years of experience as a Business Intelligence Analyst / Data Analyst or related role

Required Skills:

• Strong Marketing analytics background, with proven experience in digital marketing projects and proven experience in building and evaluating attribution models
• Proven proficiency in SQL, with strong experience in building clean and meaningful tables
• Exceptional data storytelling skills, a strong understanding of statistics, and hands-on experience with leading BI tools, specifically Tableau and Superset
• Solid understanding of data warehousing concepts, data governance principles, and ETL processes
• Experience with DBT and Amazon Web Services or other cloud computer platforms

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in marketing analytics and proficiency in SQL to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for a Marketing Data Analyst in Madrid)

Benefits:

• Flexible & focused working: Enjoy 2-3 flexible days per week and a Meeting Free Friday for undisturbed productivity
• We grow together: Continue your career with clear development paths and the Spark! Growth & Development program, including access to thousands of courses on LinkedIn Learning, monthly learning sessions, and a 30-day free learning experience with GoStudent
• Work Smart, Play Hard: Regular team and office events ensure a good atmosphere, celebrating together, and having lots of fun
• Strength through community: Get involved in one of the GoStudent Employee Resource Groups (ERGs) and stand up for issues that are close to your heart
• All-round support: Benefit from a comprehensive Employee Support Program - not only for you, but also for your loved ones

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Data Analyst in Madrid, with experience levels ranging from 2 to 5 years.

📌 Applicant Insights

🔍 Company Context

Industry: GoStudent operates in the Education Administration Programs industry, focusing on tutoring, education, and e-learning platforms. As a fast-paced startup, it offers a dynamic work environment with opportunities for growth and innovation.

Company Size: With over 1,000 employees, GoStudent is a mid-sized company that offers a collaborative and supportive work culture.

Founded: GoStudent was founded in 2016 in Vienna, Austria, and has since expanded its operations to multiple countries, including Spain.

Company Description:

• GoStudent is one of the world’s leading tutoring providers and Europe’s highest-valued EdTech company, with a €3bn valuation
• The company offers a hybrid tutoring model, combining online and offline learning to unlock every child’s potential
• GoStudent has expanded its offering through acquisitions and employs over 1,500 talents, supporting more than 5 million families each month

Company Specialties:

• Tutoring
• Education
• School
• Tutors
• Teaching
• Startup
• Learning
• B2C
• Mobile
• Fast Paced
• Teachers
• Student
• Teenagers
• Kids
• Math
• German
• English
• Online
• Platform
• E-Learning
• Elementary School
• High School
• University
• K-12
• Physics
• Chemistry
• French
• Spanish
• Informatics
• Edtech
• Knowledge
• Digital
• Biology
• Latin
• History
• Geography
• Children
• Parents
• Coaching
• Study
• Study Plan
• Video Tutoring
• Homework
• Mobile App
• Lessons
• Courses
• School Grades
• and Exams

Company Website: http://www.gostudent.at

ASSUMPTION: GoStudent's focus on innovation and growth makes it an attractive employer for candidates seeking a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in a related field.

Reporting Structure: The Marketing Data Analyst will report directly to the Data Team Lead and collaborate with marketing leaders, data analysts, and data engineers.

Work Arrangement: This is a hybrid role with 2-3 flexible days per week and a Meeting Free Friday for undisturbed productivity.

Growth Opportunities:

• Clear development paths and the Spark! Growth & Development program
• Access to thousands of courses on LinkedIn Learning and monthly learning sessions
• 30-day free learning experience with GoStudent

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in data analysis and marketing.

🌍 Location & Work Environment

Office Type: GoStudent's Madrid office is a hybrid workspace, offering a mix of on-site and remote work options.

Office Location(s): Ernst-Melchior-Gasse 22, EG, Vienna, 1020, AT; Calle de José Abascal, 45, Madrid, Community of Madrid 28003, ES

Geographic Context:

• Madrid is the capital and largest city of Spain, with a vibrant culture, rich history, and a thriving job market
• The city offers a high quality of life, with a warm climate, delicious food, and numerous leisure activities
• Madrid is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a high quality of life and excellent connectivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Technical skills in marketing analytics, SQL, and BI tools
• Problem-solving and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with GoStudent's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics and data analysis experience
• Demonstrate your proficiency in SQL and familiarity with BI tools like Tableau and Superset
• Showcase your problem-solving skills and ability to work collaboratively with cross-functional teams

ATS Keywords: Marketing Analytics, SQL, Tableau, Superset, Data Governance, ETL Processes, Cloud Computing, Problem Solving, Analytical Thinking, Communication Skills

ASSUMPTION: GoStudent's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Tableau
• Superset
• SQL
• DBT
• Amazon Web Services (AWS)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Ambitious

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and complex data models?
• Do you enjoy collaborating with cross-functional teams to drive data-driven decision making?

ASSUMPTION: Candidates who align with GoStudent's values and work style will be more likely to succeed in this role and enjoy a better cultural fit.

⚠️ Potential Challenges

• Working with large datasets and complex data models may require additional time and resources to ensure accuracy and efficiency
• Collaborating with cross-functional teams may present communication challenges and require strong interpersonal skills
• GoStudent's fast-paced work environment may demand adaptability and the ability to manage multiple priorities simultaneously
• Madrid's high cost of living may present financial challenges for some candidates

ASSUMPTION: These challenges can be mitigated with strong problem-solving skills, effective communication, and a proactive approach to time management.

📈 Similar Roles Comparison

• Compared to other Marketing Data Analyst roles, this position offers a unique opportunity to work in the fast-growing EdTech industry and drive data-driven decision making in a dynamic startup environment
• GoStudent's focus on innovation and growth provides ample opportunities for career advancement and professional development
• As a mid-sized company, GoStudent offers a more collaborative and supportive work culture compared to larger enterprises, while still providing the resources and challenges of a growing organization

ASSUMPTION: Candidates should consider their career goals, work preferences, and industry interests when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and maintaining BI infrastructure to support marketing decision-making processes
• Conducting A/B tests and analyzing the results to optimize marketing campaigns and product offerings
• Creating and presenting reports to stakeholders to communicate data-driven insights and recommendations

ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for this role, providing candidates with a better understanding of the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Data Team and Marketing Department?
• How does GoStudent support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does GoStudent foster a data-driven culture, and what are the key priorities for this role in driving data governance and decision-making processes?
• What are the most important qualities and skills for success in this role, and how does the company support its employees in developing these competencies?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing analytics and data analysis experience
• Prepare for a technical assessment or case study, demonstrating your proficiency in SQL and familiarity with BI tools like Tableau and Superset
• Practice your problem-solving skills and be ready to discuss your approach to data-driven decision making
• Follow up with the GoStudent HR team within one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.