📌 Core Information
🔹 Job Title: Marketing Data Analyst (eCommerce)
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (In-office Monday-Wednesday, Remote Thursday-Friday)
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies and campaigns for iconic brands
- Managing sponsored ads and optimizing campaign performance
- Collaborating with cross-functional teams to drive sales growth
- Analyzing campaign performance data and drawing insights
ASSUMPTION: This role requires a strong background in marketing data analysis and a solid understanding of eCommerce marketplaces like Amazon and Instacart.
📋 Key Responsibilities
✅ Lead strategy, planning, budgeting, and execution of full-funnel programs that drive sales growth across Amazon, Instacart, and other eCommerce marketplaces
✅ Establish, deliver, and report on financial metrics for digital marketing campaigns
✅ Build, monitor, and manage sponsored ads
✅ Partner with brand and marketing teams on creative assets for display ads
✅ Support the sales team on their retail customers' eCommerce capabilities and requirements
✅ Collaborate with the media team and digital agencies to manage DSP
✅ Execute and optimize programmatic advertising campaigns within Amazon DSP
✅ Analyze campaign performance data, identify trends and insights, and implement optimizations
✅ Collaborate with marketing teams to develop programmatic advertising strategies
✅ Provide insights into the digital grocery industry and stay updated on digital advertising trends
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive sales growth and maximize ROI.
🎯 Required Qualifications
Education: Bachelor's Degree required; MBA or M.S. preferred
Experience: 5 or more years of progressive experience working with cloud-based SQL programming for in-depth data mining and audience creation
Required Skills:
- Proficient in utilizing third-party, cloud-based SQL programming for in-depth data mining and audience creation
- Experience with Amazon Marketing Cloud or relevant cloud experience
- Demonstrated proficiency in marketing data analysis, with a strong understanding of backend campaign optimization based on various metrics
- Experience with programmatic ads and Amazon DSP platform
- Strong analytical skills and ability to use data to formulate profitability-driven decisions
- Ability to collaborate cross-functionally, build effective relationships, and influence decision-making
- Excellent storytelling and presentation skills with a data-supported point of view
- Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills
Preferred Skills:
- Experience in the CPG food and beverage industry
- Knowledge of the Amazon DSP platform, including audience targeting options, bidding strategies, reporting capabilities, and integrations with other Amazon services
ASSUMPTION: Candidates with a strong background in marketing data analysis, experience with cloud-based SQL programming, and familiarity with eCommerce marketplaces will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000 per year (including discretionary bonus)
Benefits:
- Thriving wellness community with comprehensive medical, vision, and dental plans
- 401k with match eligibility
- Career advancement opportunities and learning and development resources
- Mentorship program and continuous improvement training
- Corporate social responsibility initiatives
Working Hours: 40 hours per week, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing data analyst role with the required experience level and location. Benefits are comprehensive and focus on employee wellness, career growth, and giving back to the community.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on healthy and iconic brands
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: The Wonderful Company was founded in 1998 and has since grown to become a successful, fast-growing privately held company with a $6 billion market share
Company Description:
- The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful
- The company fosters a collaborative workforce that encourages an entrepreneurial spirit and openness to change
- The Wonderful Company has a long-standing commitment to corporate social responsibility, including environmental sustainability, charitable giving, and innovative health and wellness programs
Company Specialties:
- Nut (pistachio and almond) processing and distribution
- Health and wellness products
- CPG (Consumer Packaged Goods) and agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a well-established and successful company with a strong commitment to corporate social responsibility and employee wellness.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing data analysis and eCommerce
Reporting Structure: The Marketing Data Analyst will report directly to the eCommerce team and collaborate with various cross-functional teams, including brand marketing, sales, and media teams
Work Arrangement: This is a hybrid role with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday
Growth Opportunities:
- Career advancement opportunities within the company's diverse family of brands and business units
- Learning and development resources to grow as a leader and drive career progression
- Mentorship program to connect with colleagues and share goals, overcome challenges, and drive career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on learning, development, and career advancement within the company.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with a modern and collaborative work environment
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse and vibrant culture
- The city offers a mix of urban and suburban living options, with numerous neighborhoods to choose from
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: This role follows a hybrid work arrangement, with in-office requirements Monday-Wednesday and remote work options on Thursday and Friday
ASSUMPTION: The Wonderful Company's headquarters in Los Angeles offers a modern and collaborative work environment, with a mix of in-office and remote work options for a flexible and balanced work-life integration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with the hiring manager and relevant team members
- Final round interview with the director or vice president of the eCommerce team
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Industry knowledge and eCommerce marketplace familiarity
- Cultural fit and alignment with the company's values
Application Tips:
- Highlight relevant experience and achievements in marketing data analysis and eCommerce campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and technical interview questions by researching the company, its products, and the role's responsibilities
- Showcase your ability to analyze data, draw insights, and make data-driven decisions
ATS Keywords: Marketing Data Analyst, eCommerce, Amazon, Instacart, SQL, Programmatic Advertising, Amazon DSP, Campaign Optimization, Data Analysis, Data Mining, A/B Testing, Collaboration, Cross-Functional Teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and interpretation skills, campaign management experience, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Cloud-based SQL programming (e.g., Amazon Redshift, Google BigQuery, Snowflake)
- Amazon Marketing Cloud or relevant cloud experience
- Amazon DSP platform
- Programmatic advertising tools (e.g., The Trade Desk, Google Display & Video 360)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role are primarily cloud-based SQL programming, Amazon Marketing Cloud or relevant cloud experience, and Amazon DSP platform, with additional tools for data visualization and presentation.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Collaboration: Work together to achieve common goals and drive collective success
- Innovation: Embrace change, continuously learn, and improve
- Accountability: Take ownership of responsibilities and deliver on commitments
- Customer Focus: Prioritize customer needs and exceed expectations
Work Style:
- Data-driven: Use data to inform decisions and measure performance
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Adaptable: Embrace change and quickly pivot when needed
- Analytical: Leverage data to identify trends, insights, and opportunities
- Strategic: Develop and execute long-term plans to drive business growth
Self-Assessment Questions:
- How do you align with the company's value of integrity, and can you provide an example of a time when you demonstrated this value?
- How comfortable are you working in a hybrid work environment, and how do you manage your time and priorities when working remotely?
- How do you approach data analysis and interpretation, and can you walk us through your process for drawing insights and making data-driven decisions?
ASSUMPTION: The Wonderful Company values a data-driven, collaborative, and innovative work culture, with a strong focus on integrity, accountability, and customer focus. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple eCommerce marketplaces and optimizing campaigns across various platforms
- Keeping up with the latest trends and algorithm changes in the digital advertising landscape
- Balancing strategic planning with hands-on campaign management and data analysis
- Collaborating effectively with cross-functional teams and influencing decision-making
- Adapting to a hybrid work environment and managing time and priorities effectively
ASSUMPTION: This role presents unique challenges related to managing multiple eCommerce marketplaces, staying current with digital advertising trends, and balancing strategic planning with hands-on campaign management. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing data analyst positions in its focus on eCommerce marketplaces and programmatic advertising, requiring a strong understanding of Amazon and Instacart platforms
- Industry-specific context: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on healthy and iconic brands
- Career path comparison: This role offers growth opportunities within the company's diverse family of brands and business units, with a focus on learning, development, and career advancement
ASSUMPTION: This role is unique in its focus on eCommerce marketplaces and programmatic advertising, with industry-specific context and growth opportunities within the company's diverse family of brands and business units.
📝 Sample Projects
- Developing and executing a full-funnel program to drive sales growth for Wonderful Pistachios on Amazon, with a focus on optimizing sponsored ads and analyzing campaign performance data
- Collaborating with the brand marketing team to create and optimize display ads for Wonderful Halos on Instacart, with a focus on improving conversion rates and reducing customer acquisition costs
- Analyzing campaign performance data for POM Wonderful on Amazon, with a focus on identifying trends and insights to inform future marketing strategies and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Data Analyst role, with a focus on campaign management, data analysis, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for the eCommerce team, and how does this role fit into the broader organizational structure?
- How does the company support the growth and development of employees in this role, and what opportunities are there for career advancement within the company?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the eCommerce team, and how can this role contribute to addressing them?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to assess their fit and prepare for a successful interview.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications, with a focus on marketing data analysis, eCommerce campaign management, and data-driven decision-making
- Prepare for behavioral and technical interview questions by researching the company, its products, and the role's responsibilities
- Showcase your ability to analyze data, draw insights, and make data-driven decisions through relevant examples and case studies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
