Marketing Data Analyst (Metabase/GA4)

📌 Core Information

🔹 Job Title: Marketing Data Analyst (Metabase/GA4)

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Centralizing marketing and business ops data efforts
• Delivering insightful reporting and strategic guidance
• Creating and updating reporting templates
• Conducting unstructured data analysis and providing actionable insights
• Working with tools like Metabase, GA4, and Google Ads

ASSUMPTION: This role requires a strong grasp of marketing metrics and the ability to turn data into actionable insights. Experience with Metabase or comparable tools is preferred.

📋 Key Responsibilities

✅ Create Daily, Weekly, and Monthly Reporting (Meta, Google Ads, Dashboard, Pacing)

✅ Pacing Report: Hourly report tracking numbers of qualified leads by time of day

✅ Updating & Creating Reporting Templates by pulling data from various sources

✅ Unstructured Data Analysis & Insights - Identify and pull the right data views, build new views, and communicate blockers

✅ Additional ad hoc reports, such as: Fluctuation tracking in UTM parameters, Measuring the performance of newly launched Google creatives, and Conversion funnel analysis per campaign

ASSUMPTION: This role involves a mix of recurring reporting tasks and ad hoc analysis, requiring both routine and investigative skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Marketing, or a related discipline)

Experience: 2-3 years of experience working on marketing campaign data

Required Skills:

• Excellent English skills (written and verbal)
• Great presentation skills
• Recent graveyard shift work experience and amenable to working in EST
• Experience with Metabase or comparable tools like GA4 or Looker

Preferred Skills:

• Salesforce (to build views and filter campaign data by funnel stage)
• Sigma (Client is migrating from Metabase to Sigma, but Metabase is still actively used)
• Experience in Power BI or Tableau
• Automation & Integration Skills

ASSUMPTION: While experience with specific tools is preferred, candidates with transferable skills and a strong analytical mindset are encouraged to apply.

💰 Compensation & Benefits

Salary Range: PHP 65,000 - 75,000 per month

Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance (after 90 days)
• Continuous Learning and Development
• Bi-weekly salary payout
• Work-Life Balance

Working Hours: 40 hours per week, with flexibility to work in EST time zone

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing data analyst role in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in providing trained, full-time offshore employees for marketing tasks

Company Size: Small (11-50 employees), which offers a close-knit work environment and opportunities for growth

Founded: 2019, with a focus on helping marketing teams focus on brand, strategy, and results by handling manual, repetitive tasks

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results by leaving the manual, repetitive implementation work to qualified Growth Assistants
• GrowthAssistant offers services in campaign management, design, and reporting, as well as training and support for their offshore employees

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant is a growing company that focuses on providing offshore support to marketing teams, allowing them to concentrate on high-level strategy and creative work.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the role and the company

Reporting Structure: This role reports directly to the Growth Assistant team lead or manager

Work Arrangement: 100% remote work, with flexibility to work in the EST time zone

Growth Opportunities:

• Expanding responsibilities as the company grows and takes on new clients
• Potential career progression into senior analyst or management roles
• Opportunities to develop skills in new tools and technologies as the company evolves

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse range of clients and projects.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its beautiful beaches, rich biodiversity, and friendly people

Work Schedule: Full-time, with flexibility to work in the EST time zone

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that work is completed efficiently and effectively.

💼 Interview & Application Insights

Typical Process:

• Sourcing/Initial Interview
• Technical Assessment
• GA Final Interview
• Client Review
• Offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant experience with marketing campaign data and data analysis tools
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
• Prepare examples of data analysis projects or reports you've worked on in the past
• Be ready to discuss your approach to data-driven decision-making and problem-solving

ATS Keywords: Marketing Metrics, Data Analysis, Metabase, GA4, Google Ads, Reporting, Presentation Skills, Unstructured Data Analysis, Automation Skills, Integration Skills, Salesforce, Power BI, Tableau, Creative Performance Analysis, Conversion Funnel Analysis, UTM Tracking

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities, with a focus on data analysis and communication.

🛠️ Tools & Technologies

• Metabase
• GA4
• Google Ads
• Salesforce (optional)
• Sigma (optional)
• Power BI (optional)
• Tableau (optional)

ASSUMPTION: The tools and technologies listed are the primary tools used in this role, with some flexibility for candidates with experience in comparable tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach
• Integrity and accountability

Work Style:

• Remote work with a high degree of autonomy
• Flexible hours with a focus on results and productivity
• Regular communication and collaboration with team members and stakeholders
• Openness to feedback and a growth mindset

Self-Assessment Questions:

• Do you have a strong grasp of marketing metrics and the ability to turn data into actionable insights?
• Are you comfortable working remotely with a high degree of autonomy?
• Do you have excellent communication and presentation skills?
• Are you open to feedback and committed to continuous learning and improvement?

ASSUMPTION: GrowthAssistant values data-driven decision-making, continuous learning, and a customer-centric approach. Candidates who align with these values and are comfortable working remotely with a high degree of autonomy are likely to be a good fit for the company.

⚠️ Potential Challenges

• Working with large datasets and complex data structures
• Meeting tight deadlines for recurring reporting tasks
• Adapting to new tools and technologies as the company evolves
• Communicating complex data insights to non-technical stakeholders
• Balancing recurring reporting tasks with ad hoc analysis and project work

ASSUMPTION: This role presents both technical and project management challenges, requiring strong data analysis skills, attention to detail, and the ability to balance multiple priorities.

📈 Similar Roles Comparison

• This role differs from other marketing data analyst positions in its focus on centralizing marketing and business ops data efforts and reducing reliance on third-party tools like Arcgate
• Industry-specific context: The role is specific to the marketing and growth industry, with a focus on digital marketing and campaign management
• Career path comparison: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse range of clients and projects

ASSUMPTION: This role is unique in its focus on centralizing marketing and business ops data efforts and offers opportunities for growth and development within the company.

📝 Sample Projects

• Creating and optimizing reporting templates for marketing campaign data
• Conducting unstructured data analysis to identify trends and insights in customer behavior
• Measuring the performance of newly launched Google creatives and optimizing campaigns based on data-driven insights

ASSUMPTION: These sample projects are representative of the types of tasks and analyses that the marketing data analyst may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for creating and updating reporting templates?
• How does the team collaborate and communicate to ensure that reporting and analysis meet the needs of stakeholders?
• What opportunities are there for growth and development within the role and the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of the role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing campaign data and data analysis tools
• Prepare examples of data analysis projects or reports you've worked on in the past
• Be ready to discuss your approach to data-driven decision-making and problem-solving during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.