Marketing Data Architect

📌 Core Information

🔹 Job Title: Marketing Data Architect

🔹 Company: Axis Communications

🔹 Location: Lund, Sweden (Telecommuting)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving first-party data strategy and fueling data-driven marketing initiatives in a privacy-centric world.
• Bridging marketing and technology to unlock data's potential for enhancing customer engagement and optimizing indirect sales model.
• Collaborating with cross-functional teams, including BI, Marketing, Sales, IT, Engineering, and Analytics leaders.
• Working closely with marketing managers, sales operations, and analysts to understand data needs and drive impactful results.
• Joining a team passionate about leveraging data to drive innovation and achieve business goals.

ASSUMPTION: This role requires a strong background in data analytics, marketing, and technology, with a focus on driving data-driven decisions and collaborating with various teams.

📋 Key Responsibilities

✅ Lead data integration efforts, ensuring data accuracy, consistency, and readiness for analysis.

✅ Design data models and pipelines for a single source of truth.

✅ Enable advanced analytics on marketing and sales performance, providing actionable insights to optimize campaigns and strategies.

✅ Establish and enforce robust data governance policies, ensuring compliance with privacy regulations and ethical data use.

ASSUMPTION: The role involves a mix of technical tasks, strategic planning, and stakeholder management, requiring strong analytical, communication, and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Data Science, Marketing, or a related field.

Experience: 5+ years in data analytics, marketing analytics, or related roles.

Required Skills:

• Proficient in SQL and at least one BI tool (e.g., Looker, Tableau, Power BI).
• Solid understanding of digital marketing channels, sales processes, and associated data.
• Demonstrated ability to develop data strategies and policies.
• Analytical mindset with strong business acumen.
• Excellent communication and collaboration skills.
• Project leadership experience.

Preferred Skills:

• Advanced degree or certifications in data/analytics.
• Prior experience in digital marketing or sales analytics, preferably with large-scale first-party data.
• Hands-on experience with modern marketing and data stack tools (e.g., CDPs).
• Experience with predictive analytics or machine learning in marketing/sales.
• Knowledge of indirect sales models and channel partner data.

ASSUMPTION: The required qualifications indicate that the ideal candidate has a strong foundation in data analytics, marketing, and business acumen, with a preference for additional expertise in modern marketing tools and advanced analytics.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing data role in Sweden, the estimated salary range is SEK 600,000 - 800,000 per year.

Benefits:

• Flexible working hours
• Wellness allowance
• Health insurance
• Company bonus
• Training facility
• Axis bicycle

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and tailored to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Axis Communications operates in the computer networking products industry, focusing on network video, IP surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

Company Size: Axis is a mid-sized company with around 5,000 employees globally, providing a collaborative and innovative work environment.

Founded: Axis was founded in 1984 and is headquartered in Lund, Sweden.

Company Description:

• Axis enables a smarter and safer world by creating solutions for improving security and business performance.
• The company offers a wide range of products and services, including video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
• Axis has a strong focus on innovation, sustainability, and customer satisfaction.

Company Specialties:

• Network video
• IP Video surveillance
• Security camera
• CCTV
• IP camera
• Network audio
• Access control
• Network video analytics

Company Website: www.axis.com

ASSUMPTION: Axis Communications is a well-established company with a strong focus on innovation and customer satisfaction, operating in the computer networking products industry.

📊 Role Analysis

Career Level: The Marketing Data Architect role is a mid-senior level position, requiring a strong background in data analytics, marketing, and technology.

Reporting Structure: This role reports directly to the Digital Marketing & Performance team and collaborates with various cross-functional teams, including BI, Marketing, Sales, IT, Engineering, and Analytics leaders.

Work Arrangement: The role is based on-site in Lund, Sweden, with remote work flexibility.

Growth Opportunities:

• Potential career progression into senior roles within the data and analytics teams or management positions.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Access to training and development resources to enhance skills and knowledge.

ASSUMPTION: The Marketing Data Architect role offers strong growth opportunities, both in terms of career progression and skill development, within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Axis Communications has a modern and collaborative office environment, with a focus on employee well-being and work-life balance.

Office Location(s): Lund, Sweden (with remote work flexibility)

Geographic Context:

• Lund is a city in southern Sweden, known for its historic city center, beautiful parks, and vibrant cultural scene.
• The city is home to several international companies and has a strong focus on innovation and technology.
• Lund offers a high quality of life, with a mix of urban and rural environments, and is well-connected by public transportation.

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options.

ASSUMPTION: The office environment at Axis Communications is modern, collaborative, and focused on employee well-being, with a strong emphasis on work-life balance. Lund, Sweden, offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interviews with hiring managers and team members
• Background check (if required)
• Job offer

Key Assessment Areas:

• Technical skills in data analytics, marketing, and BI tools
• Problem-solving and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Axis' values
• Understanding of digital marketing channels and sales processes

Application Tips:

• Highlight relevant experience and skills in data analytics, marketing, and BI tools.
• Demonstrate strong problem-solving skills and analytical thinking through examples from previous roles.
• Showcase excellent communication and collaboration skills through clear and concise responses to interview questions.
• Research Axis Communications and the role of Marketing Data Architect to show enthusiasm and understanding of the company and the position.

ATS Keywords: Data Integration, Data Governance, SQL, BI Tools, Digital Marketing, Sales Analytics, Data Strategy, Analytics, Collaboration, Problem-Solving

ASSUMPTION: The interview and application process for the Marketing Data Architect role at Axis Communications is designed to assess technical skills, problem-solving abilities, communication and collaboration skills, and cultural fit. Applicants should highlight relevant experience and skills and demonstrate a strong understanding of the role and the company.

🛠️ Tools & Technologies

• SQL
• BI Tools (e.g., Looker, Tableau, Power BI)
• Data integration and ETL tools (e.g., Talend, Pentaho)

• Data governance tools (e.g., Collibra, Alation)
• Modern marketing and data stack tools (e.g., CDPs)
• Predictive analytics and machine learning tools (e.g., Python, R, TensorFlow)

ASSUMPTION: The Marketing Data Architect role requires proficiency in SQL and BI tools, with additional expertise in data integration, data governance, modern marketing tools, and predictive analytics tools being beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed
• Committed to work-life balance and employee well-being

Self-Assessment Questions:

• How do you align with Axis' value of innovation, and how have you driven data-driven innovation in previous roles?
• How comfortable are you working in a dynamic and collaborative environment, and how have you contributed to team success in previous roles?
• How do you balance work and personal life, and how do you ensure your well-being in a fast-paced work environment?

ASSUMPTION: Axis Communications values innovation, customer-centricity, collaboration, integrity, and sustainability. The ideal candidate for the Marketing Data Architect role will demonstrate strong alignment with these values and thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• Managing data integration and governance in a large, complex organization.
• Balancing the need for data accuracy and timeliness with the demands of various stakeholders.
• Keeping up with the latest tools and technologies in data analytics and marketing.
• Navigating a fast-paced and dynamic work environment, with changing priorities and tight deadlines.
• Adapting to a hybrid or fully remote work arrangement, with potential challenges in communication and collaboration.

ASSUMPTION: The Marketing Data Architect role presents several challenges, including managing data integration and governance in a large organization, balancing stakeholder demands, keeping up with the latest tools and technologies, and adapting to a dynamic work environment and remote work arrangements.

📈 Similar Roles Comparison

• The Marketing Data Architect role is similar to other data architect or data analytics manager roles in marketing or sales, with a focus on driving data-driven decision-making and optimizing customer engagement.
• However, this role is unique in its focus on first-party data strategy and indirect sales model optimization, requiring specific expertise in these areas.
• Career progression in this role may lead to senior roles within data and analytics teams or management positions, with opportunities to specialize in marketing or sales data analytics.

ASSUMPTION: While the Marketing Data Architect role shares similarities with other data architect or data analytics manager roles, it is unique in its focus on first-party data strategy and indirect sales model optimization, offering specialized career growth opportunities within marketing or sales data analytics.

📝 Sample Projects

• Developing a data strategy for a new marketing campaign, including data integration, modeling, and analysis to optimize customer engagement.
• Implementing a data governance framework to ensure data accuracy, consistency, and compliance with privacy regulations and ethical data use.
• Analyzing sales performance data to identify trends, optimize channel partner performance, and enhance marketing ROI.

ASSUMPTION: The Marketing Data Architect role involves a wide range of projects, from developing data strategies and implementing data governance frameworks to analyzing sales performance data and optimizing marketing campaigns, requiring strong analytical, technical, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the current data landscape and how my role would contribute to its evolution?
• How does the team collaborate with other departments, such as marketing, sales, and IT, to drive data-driven decision-making?
• What are the most significant challenges facing the marketing and sales data teams, and how can this role help address them?
• How does Axis support the professional development and growth of its employees, particularly in data and analytics roles?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?

ASSUMPTION: Asking insightful questions during the interview demonstrates a strong interest in the role and the company, showcasing your understanding of the position and your commitment to driving data-driven decision-making and optimizing customer engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills in data analytics, marketing, and BI tools.
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position.
• Prepare examples of your work, such as data analysis reports or marketing campaign results, to showcase your abilities.
• Follow up with the hiring manager, Tobias Engstrand, after one week if you haven't heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.