📌 Core Information
🔹 Job Title: Marketing Data & Attribution Leader
🔹 Company: FuturHealth
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing strategies
- Creating frameworks to measure performance across channels, surfaces, and conversion windows
- Partnering with Product and Finance to tie attribution models to customer lifetime value (LTV), retention, and cohort behavior
- Building and maintaining dashboards tracking CAC, ROAS, LTV, conversion rates, and spend pacing across paid and owned channels
- Acting as a liaison between Marketing, Finance, and Product to inform growth forecasts and investment decisions
ASSUMPTION: This role requires a strong background in marketing analytics and data science, with a focus on attribution modeling and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and manage multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing strategies
✅ Create frameworks to measure performance across channels, surfaces, and conversion windows
✅ Partner with Product and Finance to tie attribution models to customer lifetime value (LTV), retention, and cohort behavior
✅ Build and maintain dashboards tracking CAC, ROAS, LTV, conversion rates, and spend pacing across paid and owned channels
✅ Ensure accuracy and real-time visibility of performance metrics for Marketing, Execs, and Finance stakeholders
✅ Own the integrity and structure of marketing data in Looker (or equivalent BI platform)
✅ Act as a liaison between Marketing, Finance, and Product to inform growth forecasts and investment decisions
✅ Partner with the Performance Marketing Director and SVP Media & Growth to guide media allocation and scale planning
✅ Support campaign measurement, brand lift studies, and test/control experimentation across initiatives
ASSUMPTION: The successful candidate will have a strong analytical mindset and the ability to communicate complex data findings to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline) or equivalent experience
Experience: 6-10 years of experience in marketing analytics, data science, or growth operations
Required Skills:
- Strong command of attribution methods (MTA, MMM), incrementality testing, and experimentation frameworks
- Proficiency with SQL and BI tools (e.g., Looker, Tableau, Mode, GA4, Segment, Amplitude)
- Experience with marketing tech stacks and data systems (CRM, ESP, CDP, ad platforms, UTM governance)
- Ability to communicate complex data findings to marketing leaders, creatives, and non-technical stakeholders
- Experience in high-growth B2C, DTC, or health tech environments
Preferred Skills:
- Familiarity with privacy-focused analytics solutions (e.g., post-iOS14 tracking)
- Experience in regulated or HIPAA-compliant marketing environments
- Background working in performance marketing or media operations teams
ASSUMPTION: The ideal candidate will have a proven track record in marketing analytics and a strong understanding of attribution modeling and data-driven decision making.
💰 Compensation & Benefits
Salary Range: $168,000 - $203,000 total compensation package. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.
Benefits:
- Unlimited Paid Time Off (PTO)
- Health, Dental, Vision Insurance
- Retirement (401k)
- Employee Assistance Program (EAP)
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Pet Insurance
- Commuter Benefits (State Specific)
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. FuturHealth operates at the intersection of health and technology, offering a comprehensive range of services including telemedicine, personalized nutrition plans, medication delivery, insurance solutions, and expertly curated meals.
Company Size: 11-50 employees. As a startup, FuturHealth offers an authentic startup experience with opportunities to make a tangible impact.
Founded: December 2023. Secured Series Seed Funding in December 2023, with backing from Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners.
Company Description:
- Creating a future where every individual is inspired and empowered to confidently take charge of their wellbeing
- Building a personalized and holistic alternative to traditional one-size-fits-all healthcare programs
- Founded by a team of entrepreneurs passionate about health, nutrition, and medicine, and obsessed with solving problems
Company Specialties:
- Telemedicine
- Personalized Nutrition Plans
- Medication Delivery
- Insurance Solutions
- Expertly Curated Meals
Company Website: fh.co
ASSUMPTION: FuturHealth is a well-funded startup with a strong focus on innovation and growth in the health and wellness industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity to lead marketing data and attribution efforts, driving growth and influencing strategic decisions.
Reporting Structure: This role reports directly to the SVP of Growth and collaborates closely with teams across Performance, Lifecycle, Product, and Finance.
Work Arrangement: Remote (US). FuturHealth offers a fully remote work policy, providing flexibility and balance for employees.
Growth Opportunities:
- As a growing startup, FuturHealth offers opportunities for career advancement and growth within the marketing and data teams
- This role provides the chance to make a significant impact on the company's growth and success
- Potential to expand the team and take on additional responsibilities as the company scales
ASSUMPTION: The successful candidate will have the opportunity to grow with the company and take on additional responsibilities as FuturHealth continues to expand.
🌍 Location & Work Environment
Office Type: Remote. FuturHealth operates as a fully remote company, with employees working from various locations across the United States.
Office Location(s): N/A (Remote)
Geographic Context:
- United States
- Remote work allows for flexibility and a better work-life balance
- Opportunity to work with a diverse and distributed team
Work Schedule: Full-time, with flexible hours and unlimited PTO. FuturHealth offers a comprehensive total rewards package, including health, dental, vision insurance, and retirement (401k).
ASSUMPTION: The remote work environment at FuturHealth offers employees the flexibility to balance their personal and professional lives while collaborating with a diverse and distributed team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or video interview with the team
- Final interview with the SVP of Growth
Key Assessment Areas:
- Attribution modeling and analytics expertise
- Cross-functional collaboration and communication skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to attribution modeling and analytics, as well as your experience with marketing tech stacks and data systems
- Demonstrate your ability to communicate complex data findings to non-technical stakeholders
ATS Keywords: Marketing Data, Attribution Modeling, Analytics, SQL, BI Tools, Marketing Tech Stacks, Data Systems, Cross-Functional Collaboration, Communication, Performance Marketing, Media Operations
ASSUMPTION: The interview process at FuturHealth is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Looker (or equivalent BI platform)
- SQL
- Marketing tech stacks and data systems (CRM, ESP, CDP, ad platforms, UTM governance)
- BI tools (e.g., Tableau, Mode, GA4, Segment, Amplitude)
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspire and empower individuals to take charge of their wellbeing
- Create a personalized and holistic approach to healthcare
- Solve problems and obsess over results
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Flexible and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a proven track record in marketing analytics and data science?
- Are you comfortable communicating complex data findings to non-technical stakeholders?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you results-oriented and accountable for your work?
ASSUMPTION: The ideal candidate will be a strong fit with FuturHealth's company values and work style, with a proven track record in marketing analytics and data science.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth startup environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Managing and interpreting complex data may require strong analytical and problem-solving skills
- Working remotely may require self-motivation and time management skills
ASSUMPTION: The successful candidate will be able to navigate the challenges of working in a fast-paced startup environment and collaborating with cross-functional teams.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing data and attribution modeling within the health and wellness industry
- Unlike traditional marketing roles, this position requires a strong background in data science and analytics, with a focus on attribution modeling
- Career progression in this role may lead to opportunities in data science, marketing leadership, or other related fields within the company
ASSUMPTION: The Marketing Data & Attribution Leader role at FuturHealth is unique in its focus on marketing data and attribution modeling within the health and wellness industry, offering a unique opportunity for career growth and development.
📝 Sample Projects
- Developing and implementing a new attribution modeling framework to optimize marketing spend and improve ROI
- Building and maintaining real-time marketing dashboards to track performance metrics and inform data-driven decision making
- Partnering with cross-functional teams to conduct A/B tests and experiments to optimize marketing performance
ASSUMPTION: The successful candidate will have experience with similar projects and be able to demonstrate their ability to drive results through data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does FuturHealth support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FuturHealth approach cross-functional collaboration and communication?
- What are the most significant challenges facing the marketing data and attribution efforts at FuturHealth?
ASSUMPTION: Asking insightful questions during the interview process will help the candidate better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching FuturHealth and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If you are selected for the final round, be prepared to present a data-driven project or case study that demonstrates your skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
