📌 Core Information
🔹 Job Title: Marketing Data Operations Lead
🔹 Company: Zoom
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Bridging marketing objectives with data infrastructure
- Optimizing the marketing database
- Collaborating with cross-functional teams and stakeholders
- Executing audience segmentation, database hygiene, and enrichment strategies
ASSUMPTION: This role requires a strong understanding of both B2C and B2B data, as well as the ability to translate complex technical concepts into understandable terms for non-technical stakeholders.
📋 Key Responsibilities
✅ Gather requirements to deliver actionable data structures
✅ Ensure the marketing database is optimized
✅ Work with the Marketing Data Operations Lead to disseminate data assets
✅ Empower the Marketing Data Operations Team to execute effective audience segmentation, maintain database hygiene, and implement enrichment strategies
ASSUMPTION: This role involves both strategic planning and hands-on data management tasks.
🎯 Required Qualifications
Education: Bachelor's degree in a technology or computer science-related field
Experience: 4+ years of related experience working with large-scale databases focusing on both B2C/B2B data
Required Skills:
- Excellent communication skills
- Knowledge of marketing data sources, marketing tools, and technologies
- Expertise in data analysis, data visualization techniques, with proficiency in SQL or other data analysis tools
- Attention to detail and analytical mindset
- Problem-solving mindset with attention to detail and ability to work independently
Preferred Skills:
- Experience with CRM systems, marketing automation platforms, data warehouses, and BI dashboard/reporting tools
ASSUMPTION: Candidates with experience in marketing data operations or a similar role will have a significant advantage.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per year (Estimated based on industry standards for a mid-level marketing data operations role in Singapore)
Benefits:
- Physical, mental, emotional, and financial health benefits
- Work-life balance initiatives
- Community contribution opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees
Founded: 2013
Company Description:
- Zoom is an AI-first work platform that brings teams together and enables meaningful connections
- They offer a wide range of products, including Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars
- Zoom is committed to delivering happiness and fostering a collaborative, growth-focused environment
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- Webinar
Company Website: www.zoom.com
ASSUMPTION: Zoom's large size and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Data Operations Manager
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to advance to a senior or management role within the Marketing Data Operations team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training resources
ASSUMPTION: This role offers strong potential for career growth and development within the Marketing Data Operations team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 6 Temasek Boulevard, Suntec Tower 5 #17-103, Singapore, SGP 038985
Geographic Context:
- Singapore is a global hub for technology and innovation
- The office is located in the Suntec City complex, offering easy access to public transportation and amenities
- The city-state is known for its multicultural environment and high quality of life
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible hours and remote work options)
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing data operations team
- Final interview with the marketing data operations manager
Key Assessment Areas:
- Technical skills and knowledge of marketing data sources and tools
- Communication and collaboration skills
- Problem-solving and analytical mindset
- Cultural fit and alignment with Zoom's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your data analysis and visualization work
- Research Zoom's products and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Marketing Data Operations, Data Analysis, SQL, CRM, Marketing Automation, Data Warehouse, BI Dashboard, Reporting Tools, B2C/B2B Data
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data warehouses (e.g., Amazon Redshift, Google BigQuery)
- BI dashboard/reporting tools (e.g., Tableau, Power BI)
- SQL or other data analysis tools (e.g., Python, R)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Care: care for our community, our customers, our company, our teammates, and ourselves
- Integrity: act with integrity in all that we do
- Customer Obsessed: focus on delivering happiness to our customers
- Ownership: take ownership and responsibility for our actions and results
- Innovation: embrace continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Problem-solving and results-driven
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you demonstrate care for your teammates and customers in your daily work?
- Can you provide an example of a time when you had to explain a complex technical concept to a non-technical stakeholder?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates who align with Zoom's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working with large and complex datasets
- Collaborating with cross-functional teams and stakeholders
- Keeping up with the latest marketing data trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Marketing Data Engineer, but with a stronger focus on strategic planning and team management
- In comparison to other marketing data operations roles, this position offers a unique blend of strategic and hands-on responsibilities
- Career progression may involve moving into a senior or management role within the Marketing Data Operations team or transitioning into a related field, such as marketing analytics or data science
ASSUMPTION: Candidates should consider their long-term career goals when evaluating this role and its potential for growth and development.
📝 Sample Projects
- Developing and implementing a marketing data governance framework
- Conducting a marketing data audit and providing recommendations for improvement
- Creating and maintaining marketing data dashboards and reports
- Collaborating with cross-functional teams to execute marketing campaigns and analyze their performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of every project the Marketing Data Operations Lead may work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most pressing challenges facing the Marketing Data Operations team, and how can this role help address them?
- How does this role support the overall goals and objectives of the marketing department?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Zoom support work-life balance for its employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your data analysis and visualization work
- Research Zoom's products and values to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
