📌 Core Information
🔹 Job Title: Marketing Data Insights Specialist
🔹 Company: tiket.com
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting high business insights volume and medium complexity
- Executing the development of comprehensive online marketing strategies
- Implementing the holistic Data & Insights Strategy
- Cascading information and insights within the company to internal teams
- Representing marketing tech divisions to cross-functional teams
- Leading projects to show great results
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving marketing insights and decision-making.
📋 Key Responsibilities
✅ Execute the development of comprehensive online marketing strategies alongside the Data & Insights team
✅ Execute the execution of the holistic Data & Insights Strategy
✅ Cascade the information and insights from inside the company to the internal team
✅ Represent marketing tech divisions to the cross-functional team
✅ Show great results in the lead projects
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in a business or quantitative discipline such as Marketing, Math, Economics, Computer Science, Information Technology, or a related field
Experience: 2-4 years of experience in a relevant field
Required Skills:
- Intermediate SQL
- Proven skills and experience working with at least one other major database platform (e.g., Google Big Query, AppsFlyer, Google, Facebook, Google Analytics, MS Office)
- Familiarity with Marketing CRM tools and Ads
- Strong Analytical skills
- Good Communication skills
- Good Interpersonal Skills
Preferred Skills:
- Experience with additional database platforms or marketing tools
- Fluency in Indonesian and English
ASSUMPTION: Candidates with a strong analytical background and experience in marketing data analysis are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per year (based on experience and market standards for a Marketing Data Insights Specialist in Jakarta)
Benefits:
- Health insurance
- Employee discounts on tiket.com services
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Jakarta. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Online Travel Agency (OTA)
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- tiket.com is the pioneer of online travel agents (OTAs) in Indonesia, established in 2011
- Offers a full spectrum of travel products and services, including flights, ground transport, accommodations, attractions, activities, event ticketing, and travel essentials
- Affiliated with Blibli and a consolidating subsidiary of Blibli Tiket
Company Specialties:
- Hotel
- Flight
- Car Rental
- Event
- Train
- Concert
- Online Travel Agent (OTA)
Company Website: tiket.com
ASSUMPTION: tiket.com is a well-established OTA with a strong presence in the Indonesian market, offering a wide range of travel services and products.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Data & Insights team and collaborates with cross-functional teams
Work Arrangement: On-site with flexible hours and the possibility of remote work for certain tasks
Growth Opportunities:
- Potential advancement to senior roles within the Data & Insights team or other marketing functions
- Chances to work on high-impact projects and gain exposure to various aspects of the business
- Opportunities to develop skills in data analysis, marketing strategy, and cross-functional collaboration
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Wisma Barito Pacific 2, Jakarta, Jakarta Barat
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
- The office is located in a modern, high-rise building with easy access to public transportation and amenities
- The city offers a mix of traditional and modern culture, with numerous attractions and entertainment options
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks
ASSUMPTION: The on-site work environment is modern and collaborative, with opportunities for remote work for certain tasks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and planning
- Communication and interpersonal skills
- Cultural fit and alignment with tiket.com values
Application Tips:
- Highlight relevant experience and skills in data analysis, marketing, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your fit for this role and the company
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
ATS Keywords: Marketing Data Insights, SQL, Data Analysis, Marketing CRM Tools, Ads, Google Big Query, AppsFlyer, Google Analytics, MS Office, Analytical Skills
ASSUMPTION: The application process is likely to involve assessments of data analysis, marketing strategy, and cultural fit, with a focus on problem-solving and communication skills.
🛠️ Tools & Technologies
- SQL
- Google Big Query
- AppsFlyer
- Google Analytics
- MS Office
- Marketing CRM tools
- Ads platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: The role requires proficiency in SQL and experience with other major database platforms, as well as familiarity with marketing CRM tools and ads platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- How do you ensure that your data analysis and insights drive meaningful business impact?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with the latest trends and developments in marketing data analysis?
ASSUMPTION: tiket.com values candidates who are data-driven, collaborative, and results-oriented, with a strong commitment to customer-centricity and innovation.
⚠️ Potential Challenges
- Managing high business insights volume and medium complexity
- Balancing strategic planning and tactical execution
- Collaborating effectively with cross-functional teams
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: This role may present challenges in managing high data volumes, balancing strategic and tactical responsibilities, and collaborating effectively with cross-functional teams.
📈 Similar Roles Comparison
- Compared to other Marketing Data Insights roles, this position may have a higher focus on cross-functional collaboration and strategic planning
- Industry-specific context: The online travel industry in Indonesia is competitive and dynamic, with a strong emphasis on data-driven decision-making
- Career path comparison: This role can serve as a stepping stone to senior marketing roles or other data-focused positions within the company
ASSUMPTION: This role may differ from similar positions in other industries in terms of the required balance between strategic planning and tactical execution, as well as the emphasis on cross-functional collaboration.
📝 Sample Projects
- Developing a comprehensive online marketing strategy to drive user acquisition and engagement
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to optimize marketing spend and maximize ROI
ASSUMPTION: Sample projects may involve strategic planning, data analysis, and cross-functional collaboration to drive marketing success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to the overall business strategy and growth of tiket.com?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does tiket.com support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the team structure, and the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, marketing, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
- Follow up with the hiring manager after one week if you haven't received any updates
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
