Marketing Data & Reporting Specialist

📌 Core Information

🔹 Job Title: Marketing Data & Reporting Specialist

🔹 Company: James Allen

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Transforming complex data sets into actionable insights to drive marketing decisions and business growth
• Developing, maintaining, and automating recurring reports and dashboards for key marketing KPIs
• Analyzing campaign performance across digital channels and providing insights to improve targeting, segmentation, and budget allocation
• Collaborating with cross-functional teams to align on metrics and reporting standards
• Supporting A/B testing and experimentation with data-driven analysis and reporting

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and experience working with large datasets. Familiarity with eCommerce analytics and digital marketing platforms is a plus.

📋 Key Responsibilities

✅ Develop, maintain, and automate recurring reports and dashboards for key marketing KPIs (e.g., ROAS, CAC, LTV, conversion rate)

✅ Analyze campaign performance across digital channels including paid search, paid social, email, affiliate, and SEO

✅ Partner with internal teams and external vendors to ensure accurate tracking, data hygiene, and attribution modeling

✅ Provide insights and recommendations to improve campaign targeting, audience segmentation, and budget allocation

✅ Support A/B testing and experimentation with data-driven analysis and reporting

✅ Support UX team by creating dashboards to gain valuable insights that aim to improve conversion rate, bounce rate, and overall user experience

✅ Maintain and improve marketing data pipelines using tools like Google Analytics, Looker Studio, Tableau, BigQuery, Snowflake, or similar platforms

✅ Monitor key metrics in real-time and proactively flag performance issues or anomalies

✅ Assist BI team in assuring data is clean and accurate in order to work towards a unified attribution model across brands

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (or equivalent experience)

Experience: 3+ years in a marketing analytics or data reporting role, ideally within an eCommerce or digital-first environment

Required Skills:

• Strong proficiency in Excel/Google Sheets, SQL, and at least one visualization tool (e.g., Looker, Tableau, Power BI)
• Familiarity with marketing platforms such as Google Ads, Meta Ads, Klaviyo, GA4, and affiliate networks
• Experience using different attribution models to measure success (Last click, first click, multi-touch, etc.)
• Experience working with large datasets and translating data into clear business insights
• Understanding of attribution models and multi-touch tracking
• Exceptional attention to detail and strong organizational skills
• Comfortable working in a fast-paced, collaborative environment

Preferred Skills:

• Experience with eCommerce analytics, jewelry/fashion retail, or DTC brands

ASSUMPTION: Candidates with experience in eCommerce analytics and familiarity with jewelry/fashion retail or DTC brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $66,000 - $90,000 per year (USD). Final pay rate shall be determined and is based on experience and qualifications.

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time, 40 hours per week. This role may require occasional on-site presence in New York, NY.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Data & Reporting Specialist role with 3-5 years of experience in the New York area. Final pay rate may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically diamond bridal jewelry and eCommerce

Company Size: 501-1,000 employees. This size allows for a mix of startup agility and established processes.

Founded: 2006. James Allen has been a leading online retailer of diamonds and engagement rings for nearly two decades.

Company Description:

• James Allen is a diamond bridal jewelry company with a technology soul, offering the world's most beautiful diamond engagement rings coupled with the finest laboratory-graded diamonds at an extraordinary value
• The company provides e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers, and consumers
• James Allen is committed to diversity and inclusion in the workplace, offering equal employment opportunities without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state, or local law

Company Specialties:

• E-commerce platforms
• Supply chain management
• Diamond jewelry retail
• Data-driven marketing

Company Website: http://www.jamesallen.com

ASSUMPTION: James Allen's focus on technology and data-driven decision-making creates an environment where analytical skills and a passion for data are highly valued.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the BI, product, and finance teams.

Work Arrangement: Hybrid. This role requires occasional on-site presence in New York, NY, with the remainder of the work being done remotely.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Marketing Data Analyst or Marketing Data Manager
• Cross-functional opportunities within the company, such as roles in product management, business intelligence, or data science
• Professional development opportunities, such as tuition reimbursement for relevant courses or certifications

ASSUMPTION: James Allen's commitment to employee growth and development creates opportunities for candidates to expand their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: Hybrid. The company has a physical office in New York, NY, but this role allows for remote work with occasional on-site presence.

Office Location(s): 135 W 50th St, New York, NY 10020, US

Geographic Context:

• New York, NY, is a major hub for the diamond and jewelry industry, providing ample opportunities for networking and professional development
• The city offers a diverse range of cultural, recreational, and dining options, making it an attractive place to live and work
• New York's time zone (EST) may require some flexibility in working hours to accommodate global team members or stakeholders

Work Schedule: Full-time, 40 hours per week. Occasional on-site presence may be required.

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds: the structure and collaboration of an office environment, combined with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• Technical assessment or case study to evaluate data analysis and visualization skills
• On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and company culture
• Final decision and offer

Key Assessment Areas:

• Data analysis and visualization skills
• Problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data analysis, marketing, and eCommerce roles
• Tailor your cover letter to demonstrate your understanding of the role, the company, and the industry
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills, and practicing with sample datasets
• Research James Allen's company culture and values to ensure a strong fit and prepare thoughtful questions to ask during the interview

ATS Keywords: Marketing Analytics, Data Reporting, SQL, Tableau, Google Analytics, Looker Studio, BigQuery, Snowflake, Campaign Performance Analysis, Attribution Modeling, A/B Testing, Data Visualization, Customer Data Analysis, Digital Marketing, Data Hygiene, Collaboration

ASSUMPTION: James Allen's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of data analysis, marketing, and the diamond jewelry industry.

🛠️ Tools & Technologies

• Google Analytics
• Looker Studio
• Tableau
• BigQuery
• Snowflake
• SQL
• Excel/Google Sheets
• Marketing platforms (Google Ads, Meta Ads, Klaviyo, GA4, affiliate networks)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Diverse and inclusive

Work Style:

• Fast-paced and collaborative
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and translating data into clear business insights?
• Do you have a strong attention to detail and exceptional organizational skills?
• Are you comfortable working with a diverse range of stakeholders and contributing to a data-driven culture?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with James Allen's company values and work style, as well as a willingness to contribute to a data-driven culture.

⚠️ Potential Challenges

• Occasional on-site presence may be required, which could disrupt remote work routines
• The fast-paced nature of the role may present challenges for candidates who prefer a slower-paced work environment
• The role may require occasional work outside of standard business hours to monitor key metrics in real-time and proactively flag performance issues or anomalies
• The diamond jewelry industry can be competitive and dynamic, presenting unique challenges and opportunities

ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure that they are a good fit for their personal and professional goals.

📈 Similar Roles Comparison

• Compared to other marketing data and reporting roles, this position offers a unique focus on the diamond jewelry industry and eCommerce
• James Allen's commitment to data-driven decision-making and innovation sets it apart from other retailers in the industry
• This role offers opportunities for career growth and advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique opportunities and challenges presented by this position.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize targeting, segmentation, and budget allocation
• Developing and maintaining dashboards to monitor key marketing KPIs and provide actionable insights for stakeholders
• Collaborating with cross-functional teams to align on metrics and reporting standards, and support A/B testing and experimentation

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their data analysis and visualization skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role contribute to the overall success of the marketing department and the company?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does James Allen support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department and the company as a whole, and how does this role help to address them?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the marketing department and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and achievements in data analysis, marketing, and eCommerce roles
• Tailor your cover letter to demonstrate your understanding of the role, the company, and the industry
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills, and practicing with sample datasets
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.