Marketing Data & Tracking Manager

📌 Core Information

🔹 Job Title: Marketing Data & Tracking Manager

🔹 Company: Winona

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and expanding the tracking lexicon across all platforms
• Ensuring accurate data collection and attribution across marketing tools
• Collaborating with cross-functional teams to support growth and reporting needs
• Overseeing tracking compliance and data privacy best practices

ASSUMPTION: This role requires a strong background in data management, marketing technology, and analytics to ensure accurate and compliant data collection across various platforms and teams.

📋 Key Responsibilities

✅ Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)

✅ Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and Ad platforms

✅ Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)

✅ Oversee tracking compliance including cookie management, consent banners, and data privacy best practices

✅ Collaborate with product and engineering to implement new tracking events and user-level data

✅ Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics

✅ Query and maintain reporting pipelines from Snowflake and other data warehouse sources

✅ Set up and optimize experiments using platforms like Optimizely

✅ Support performance marketing team with attribution modeling and insights

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work effectively with various teams to ensure accurate and compliant data collection and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Data Science, Computer Science) or equivalent experience

Experience: 3-5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering

Required Skills:

• Hands-on experience with the following tools: Segment, Snowflake, Facebook Ads Manager + Google Ads, Google Tag Manager, Google Analytics (GA4), Mixpanel, Optimizely
• Strong SQL skills and comfort querying large datasets
• Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
• Experience managing event tracking implementation end-to-end, from planning to QA
• Excellent attention to detail, documentation, and cross-team communication

Preferred Skills:

• Familiarity with tools like RudderStack, BigQuery, dbt, or Amplitude
• Experience supporting DTC, subscription, or telehealth businesses
• Exposure to reverse ETL tools like Hightouch or Census

ASSUMPTION: Candidates with experience in marketing technology, data analytics, and a strong understanding of data privacy will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Winona operates in the wellness and fitness services industry, focusing on telemedicine and hormone replacement therapy for women in menopause.

Company Size: Winona is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Winona was founded in 2020, making it a relatively new player in the telemedicine space.

Company Description:

• Winona is a leading telemedicine company providing HRT for women in menopause
• The company has built its technology in-house, including an EHR, patient care admin system, patient portal, website, and marketing technology
• Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model

Company Specialties:

• Telemedicine
• Hormone replacement therapy (HRT)
• Subscription-based healthcare services

Company Website: bywinona.com

ASSUMPTION: Winona's small size and focus on telemedicine present unique opportunities and challenges for employees, requiring adaptability and a strong commitment to patient care.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in data-focused roles, seeking to advance their careers in marketing technology and analytics.

Reporting Structure: The Marketing Data & Tracking Manager will report directly to the Head of Marketing or a similar role, collaborating with cross-functional teams such as product, engineering, and data teams.

Work Arrangement: This role is remote-friendly, allowing employees to work from anywhere in Canada.

Growth Opportunities:

• As Winona continues to grow, there may be opportunities for the Marketing Data & Tracking Manager to take on additional responsibilities or move into a leadership role
• This role provides exposure to various aspects of marketing technology and analytics, allowing for career growth in these areas
• Working for a small, innovative company like Winona offers the chance to learn and develop new skills quickly

ASSUMPTION: Given Winona's small size and rapid growth, this role may present unique opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Remote (Work from anywhere in Canada)

Office Location(s): N/A (Remote work)

Geographic Context:

• Winona is headquartered in Austin, Texas, but this role can be performed remotely from anywhere in Canada
• Canada offers a diverse range of cultural experiences and natural landscapes, depending on the employee's chosen location
• Winona's remote work policy allows for a flexible work-life balance and the opportunity to live in various regions across Canada

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Working remotely for Winona offers employees the flexibility to choose their work environment and balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with key stakeholders

Key Assessment Areas:

• Technical skills and experience with relevant tools
• Problem-solving abilities and attention to detail
• Communication and collaboration skills
• Cultural fit and alignment with Winona's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of data privacy and compliance in your application materials
• Prepare for the technical assessment or case study by brushing up on your SQL skills and familiarizing yourself with the relevant tools
• Research Winona's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing Data, Tracking Manager, Segment, Snowflake, Google Analytics, Mixpanel, Optimizely, SQL, Data Privacy, Marketing Technology, Analytics Engineering

ASSUMPTION: Winona's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Segment
• Snowflake
• Facebook Ads Manager
• Google Ads
• Google Tag Manager
• Google Analytics (GA4)
• Mixpanel
• Optimizely
• SQL

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to Winona's marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Winona prioritizes the well-being and satisfaction of its patients above all else
• Innovation: Winona encourages creativity, continuous learning, and the pursuit of new ideas
• Collaboration: Winona fosters a culture of teamwork and open communication

Work Style:

• Flexible: Winona offers flexible work arrangements, including remote work and flexible scheduling
• Data-driven: Winona makes decisions based on data and analytics to optimize its services and improve patient outcomes
• Patient-focused: Winona prioritizes the needs and preferences of its patients in all aspects of its operations

Self-Assessment Questions:

• Do you have a strong commitment to patient care and prioritizing patient needs?
• Are you comfortable working in a remote, flexible environment and managing your own time effectively?
• Do you have a data-driven mindset and enjoy using data to inform decision-making and improve processes?

ASSUMPTION: Winona's company culture is patient-centric, innovative, and collaborative, with a strong focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying motivated
• Winona's small size may result in a fast-paced, dynamic work environment that requires adaptability and quick decision-making
• The telemedicine industry is rapidly evolving, presenting unique challenges and opportunities for employees
• Winona's focus on data privacy and compliance may require additional attention to detail and vigilance in maintaining accurate and compliant data collection

ASSUMPTION: While Winona offers a flexible, patient-centric work environment, candidates should be prepared to adapt to a fast-paced, dynamic work environment and prioritize data privacy and compliance.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data management, tracking, and analytics, requiring a strong technical skill set
• Winona's small size and focus on telemedicine present unique opportunities and challenges compared to larger, more established healthcare organizations
• This role offers the opportunity to work with cutting-edge technology and contribute to the growth of a rapidly expanding telemedicine company

ASSUMPTION: Candidates with experience in marketing technology, data analytics, and a strong understanding of data privacy will find this role to be a unique and valuable opportunity for career growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive data tracking strategy for Winona's marketing channels
• Collaborating with the product and engineering teams to integrate new tracking events and user-level data into Winona's technology stack
• Conducting a thorough audit of Winona's data collection processes to ensure compliance with data privacy regulations and best practices

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for the Marketing Data & Tracking Manager, focusing on data management, tracking, and analytics to support Winona's growth and patient care initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Winona approach data privacy and compliance, and what specific challenges has the company faced in this area?
• What opportunities are there for professional growth and development within Winona, particularly for someone in this role?
• How does Winona support work-life balance for its remote employees, and what resources are available to help manage this balance?
• Can you provide an example of a time when Winona had to pivot or adapt its marketing strategy due to changes in the telemedicine industry or other factors?

ASSUMPTION: Asking these questions will help candidates better understand Winona's company culture, marketing strategy, and approach to data privacy and compliance, as well as the opportunities and challenges presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing technology, data analytics, and data privacy
• Prepare for the technical assessment or case study by brushing up on your SQL skills and familiarizing yourself with the relevant tools
• Research Winona's company culture and values to ensure a strong cultural fit and prepare thoughtful questions to ask during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.