Marketing Database Analyst (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Database Analyst (Hybrid)

🔹 Company: Sonesta Hotels

🔹 Location: Newton, Massachusetts

🔹 Job Type: Full-Time

🔹 Category: Hospitality - Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days onsite, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Delivering actionable insights and business intelligence to support data-driven decision making across Sonesta’s marketing initiatives.
• Optimizing hotel revenue performance and deepening engagement with high-value guest segments through advanced analysis of internal and external data sources.
• Contributing to the development of innovative marketing strategies and major program enhancements.
• Leading the refinement and adoption of key performance indicator (KPI) dashboards to improve internal reporting and decision-making efficiency.

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to effectively work with cross-functional teams and stakeholders.

📋 Key Responsibilities

✅ Utilize data to conduct insightful analyses on marketing initiatives, operational trends, challenges, and opportunities.

✅ Perform ad hoc analysis and data modeling to support strategic initiatives.

✅ Develop and maintain dashboards, reports, and visualizations using tools like Tableau, Power BI, or similar platforms.

✅ Create data models and generate forecasts using historical data to inform business strategies.

✅ Analyze promotion results and use data to develop strategies for improved success.

✅ Analyze complex business problems using data from internal and external sources to provide insight/develop strategy and present to decision-makers.

✅ Work closely with cross-functional teams to understand their data needs and deliver actionable insights.

✅ Ensure data integrity and perform regular audits on databases and reports.

✅ Assist in automating data collection and reporting processes to increase efficiency.

ASSUMPTION: The role may evolve over time as the company's data needs and priorities change, requiring the analyst to adapt and learn new skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field.

Experience: 1-5 years of experience in marketing, strategy, data analytics, or similar analytical role.

Required Skills:

• Proficiency in SQL for querying and manipulating large datasets.
• Knowledge of Excel, including pivot tables, and formulas.
• Tableau report development experience preferred.
• Strong problem-solving skills with attention to detail.
• Excellent interpersonal, communication, writing and presentation skills with the ability to communicate findings clearly to both technical and non-technical audiences.

Preferred Skills:

• Experience collaborating with cross-functional teams.

ASSUMPTION: While not explicitly stated, a strong understanding of the hospitality industry and its unique data needs would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 to $85,000 USD per year. Base pay offer may vary depending on various factors, including but not limited to job-related knowledge, skills, and job-specific/overall experience.

Benefits:

• Medical, Dental, and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Working Hours: Full-time, with a hybrid work arrangement (3 days onsite, 2 days remote).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality industry. Actual offers may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality - Sonesta Hotels is a collection of hotels, resorts, suites, and cruises with over 1,100 properties and 100,000 rooms across three continents. They operate under 13 brands, including The Royal Sonesta, The James Hotels, and Classico Collection by Sonesta.

Company Size: 10,001+ employees - As one of the largest hotel companies in the US, Sonesta offers a wide range of career opportunities and a diverse work environment.

Founded: Sonesta's history dates back to the classic hoteliers of the mid-20th century, with a solid understanding of what drives the passion for travel – service, beautiful surroundings, and an unmatched destination experience delivered with style.

Company Description:

• Sonesta is committed to delivering a genuine experience, reflective of the culture and personality of the destination, treating guests to a rich history celebrating over 85 years in hospitality.
• The company's award-winning guest loyalty program, Sonesta Travel Pass, offers guests a variety of travel experiences, free nights, value-added perks, and points that can be redeemed at any of Sonesta's hotels.
• Sonesta employees are expected to deliver on the company's promise with integrity and passion, ensuring the future will be as strong as the past.

Company Specialties:

• Integrity. Authenticity. Quality. Concern. These four cornerstones keep the Sonesta family of hotels, guests, employees, and communities strong.
• Sonesta invites you to experience their Culture of Caring for yourself.

Company Website: http://www.sonesta.com

ASSUMPTION: Sonesta's extensive portfolio and diverse brands provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of technical skills in data analysis and communication skills to work effectively with cross-functional teams and stakeholders.

Reporting Structure: The Marketing Database Analyst will report directly to the Director of Marketing or a similar role within the marketing department.

Work Arrangement: Hybrid - This role requires employees to be onsite for three days a week and remote for two days a week.

Growth Opportunities:

• As Sonesta continues to expand its portfolio, there may be opportunities for the Marketing Database Analyst to take on more responsibilities or move into a management role.
• The diverse range of brands within Sonesta offers opportunities to gain experience in different market segments and hospitality niches.
• Sonesta's commitment to employee development and training may provide opportunities for professional growth and skill-building.

ASSUMPTION: The specific growth opportunities available to the Marketing Database Analyst will depend on the individual's performance, the company's needs, and the broader economic and industry trends.

🌍 Location & Work Environment

Office Type: Corporate Headquarters - This role is based in Sonesta's corporate headquarters in Newton, Massachusetts.

Office Location(s): 400 Centre St, Newton, Massachusetts 02458, US

Geographic Context:

• Newton, Massachusetts, is a suburban city located just outside of Boston, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities.
• The area is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities.
• Newton is conveniently located near major highways and public transportation, making it an attractive location for commuters.

Work Schedule: Full-time, with a hybrid work arrangement (3 days onsite, 2 days remote).

ASSUMPTION: The hybrid work arrangement may change over time as the company's needs and policies evolve.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening with the HR department or a hiring manager.
• In-person or virtual interview with the hiring manager and/or team members.
• Final interview with senior leadership or a panel of team members.

Key Assessment Areas:

• Data analysis and problem-solving skills.
• Communication and presentation skills.
• Understanding of the hospitality industry and its unique data needs.
• Cultural fit and alignment with Sonesta's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant data analysis skills and experience in the hospitality industry.
• Prepare examples of your data analysis work and be ready to discuss your thought process and findings during the interview.
• Research Sonesta's company culture and values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: Data Analysis, SQL, Excel, Tableau, Power BI, Marketing, Hospitality, Problem Solving, Communication, Presentation, Data Modeling, Forecasting, Data Integrity, Automation, Collaboration, Attention to Detail

ASSUMPTION: Sonesta's application process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• SQL
• Excel
• Tableau
• Power BI
• Data modeling and forecasting tools

ASSUMPTION: The specific tools and technologies required for this role may evolve as the company's data needs and priorities change.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Authenticity
• Quality
• Concern

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate integrity and authenticity in your work?
• Can you provide an example of a time when you used data to drive a marketing decision or improve a business process?
• How do you ensure the quality and accuracy of your data analysis and reporting?

ASSUMPTION: Sonesta places a strong emphasis on cultural fit and seeks employees who align with their core values and work style.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean and prepare the data for analysis.
• The hospitality industry is subject to seasonal fluctuations and external factors that may impact data trends and insights.
• Balancing the needs and priorities of multiple stakeholders, including marketing teams, hotel general managers, and corporate leadership, may require strong communication and project management skills.
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration with remote team members.

ASSUMPTION: The specific challenges faced by the Marketing Database Analyst will depend on the individual's role within the organization and the broader economic and industry trends.

📈 Similar Roles Comparison

• Compared to other marketing database analyst roles, this position may require more frequent travel to Sonesta's various brands and properties to gather data and provide on-site support.
• Sonesta's diverse portfolio of brands and properties offers a unique opportunity to gain experience in different market segments and hospitality niches.
• As a mid-sized hospitality company, Sonesta may provide more opportunities for career growth and development compared to larger, more bureaucratic organizations.

ASSUMPTION: The specific comparisons and contrasts between this role and similar positions will depend on the individual's qualifications, experience, and career goals.

📝 Sample Projects

• Analyzing customer data to identify high-value guest segments and develop targeted marketing campaigns to improve engagement and revenue.
• Evaluating the performance of Sonesta's loyalty program, Sonesta Travel Pass, to identify opportunities for improvement and enhancement.
• Developing and maintaining dashboards to track key performance indicators (KPIs) and support data-driven decision-making across Sonesta's marketing initiatives.

ASSUMPTION: The specific projects undertaken by the Marketing Database Analyst will depend on the company's data needs, priorities, and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical data analysis workflow for a marketing initiative at Sonesta?
• How does the Marketing Database Analyst collaborate with cross-functional teams to understand their data needs and deliver actionable insights?
• What are the most challenging aspects of working with data in the hospitality industry, and how does Sonesta address these challenges?
• How does Sonesta support the professional development and growth of its Marketing Database Analysts?
• What is the typical career path for a Marketing Database Analyst at Sonesta, and what opportunities exist for advancement within the company?

ASSUMPTION: The specific questions asked during the interview will depend on the individual's qualifications, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant data analysis skills and experience in the hospitality industry.
• Prepare examples of your data analysis work and be ready to discuss your thought process and findings during the interview.
• Research Sonesta's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.