📌 Core Information
🔹 Job Title: Senior Manager, Inbound Digital Marketing and Communications
🔹 Company: Informa Group Plc.
🔹 Location: Newton, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 7-8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing inbound digital marketing strategy
- Managing SEO, digital advertising, content creation, and media relations
- Collaborating with cross-functional teams to generate brand awareness and inbound leads
- Analyzing and optimizing campaigns to maximize results
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing channels.
📋 Key Responsibilities
✅ Develop and execute inbound digital marketing strategy in collaboration with VP of Corporate Communications and Senior Director of Demand Generation
✅ Implement SEO strategy, optimize existing site pages, and plan pillar content for SEO purposes
✅ Partner with digital advertising and PR agency to ideate, produce, launch, measure, and optimize paid social, PPC, and other recommended advertising
✅ Write press releases, media pitches, blog posts, and other content on priority Informa TechTarget topics
✅ Conduct proactive media relations and influencer outreach to secure placements in priority publications and sites
✅ Manage inbound media requests and questions
✅ Oversee inbound reporting across all campaigns and activities and continuously optimize future programs
✅ Facilitate project kick-offs and strategic planning sessions
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field
Experience: 7-8+ years of demonstrable experience in corporate communications, PR, marketing, or at a marketing agency
Required Skills:
- Significant expertise in inbound marketing, including SEO/SEM, paid social, programmatic display networks, etc.
- Successful track record in managing PR programs and activations
- Expertise in SEO, digital advertising, web analytics, and reporting
- Strong written and verbal communication skills
- Reliability and accountability for deadlines and projects
- Fast assimilator, able to quickly adopt and execute new marketing ideas, methods, and technologies
Preferred Skills:
- Experience in the fast-paced and ever-evolving B2B marketing space
- Strong interpersonal skills and experience building internal and external relationships
ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record in corporate communications or PR.
💰 Compensation & Benefits
Salary Range: $105,187 to $127,500 based on experience
Benefits:
- Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Working Hours: 40 hours per week
ASSUMPTION: The salary range is based on the candidate's experience level and market rates for similar roles in the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B and academic markets.
Company Size: Informa Group Plc. has over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, F1000, and many more.
- Informa is a leading international events, digital services, and academic knowledge business, listed on the UK’s FTSE 100.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and brands, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Inbound Digital Marketing and Communications, will report directly to the VP of Corporate Communications and work closely with the Senior Director of Demand Generation.
Work Arrangement: This role is remote-friendly, with the option to work from (almost!) anywhere for up to four weeks a year.
Growth Opportunities:
- Potential to expand the inbound digital marketing program and team
- Opportunities to collaborate with global teams and work on international projects
- Career progression within Informa Group Plc.'s diverse business units and brands
ASSUMPTION: This role offers significant growth potential, both within the inbound digital marketing program and across Informa Group Plc.'s various business units and brands.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has offices in 19 locations around the world, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
Office Location(s): Newton, Massachusetts, United States
Geographic Context:
- Newton, Massachusetts, is a suburb of Boston, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with numerous companies and startups based in the region
- Newton has a high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities
Work Schedule: The standard work schedule is 40 hours per week, with flexible working patterns available.
ASSUMPTION: The remote-friendly work arrangement and flexible working patterns provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the VP of Corporate Communications
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Cultural fit with Informa Group Plc.'s values and work environment
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Prepare for behavioral interview questions focusing on your experience with inbound marketing, SEO, digital advertising, and project management
- Research Informa Group Plc.'s business units and brands to demonstrate your understanding of the company and its offerings
- Showcase your ability to work collaboratively and adapt to a dynamic work environment
ATS Keywords: Inbound Marketing, SEO/SEM, Paid Social, Programmatic Display Networks, Public Relations, Media Relations, Content Creation, Digital Advertising, Web Analytics, Reporting, Project Management, Interpersonal Skills, Communication Skills, Strategic Planning, Content Optimization, Stakeholder Alignment
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Project management tools (e.g., Asana, Trello, JIRA)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with relevant digital marketing, PR, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Provides freedom and flexibility
- Fosters a welcoming culture
- Encourages broader impact
- Offers career opportunities
- Promotes work-life balance
Work Style:
- Collaborative and cross-functional
- Dynamic and adaptable
- Data-driven and results-oriented
- Strategic and forward-thinking
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you have a proven track record in inbound marketing and digital advertising?
- Are you comfortable working collaboratively with cross-functional teams?
- Can you adapt to a dynamic work environment and changing priorities?
- Do you thrive in a customer-focused and customer-centric work environment?
- Are you comfortable working remotely and managing your own time effectively?
ASSUMPTION: Informa Group Plc. values candidates who align with their company values and work style, and who can demonstrate their ability to contribute to the company's mission and goals.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a dynamic and fast-paced work environment
- Collaborating effectively with remote team members
- Meeting tight deadlines and project milestones
- Balancing strategic planning with hands-on execution
ASSUMPTION: The Senior Manager, Inbound Digital Marketing and Communications, will face various challenges, including managing multiple projects, adapting to a dynamic work environment, and balancing strategic planning with hands-on execution.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager, but with a focus on inbound marketing and a broader scope of responsibilities
- In comparison to other senior marketing roles, this position requires a strong background in digital marketing and a proven track record in corporate communications or PR
- Career progression may involve moving into a Director or VP role within Informa Group Plc.'s marketing organization or exploring opportunities within the company's diverse business units and brands
ASSUMPTION: This role offers significant growth potential, both within the inbound digital marketing program and across Informa Group Plc.'s various business units and brands.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for the Informa TechTarget website
- Launching a targeted paid social advertising campaign to generate brand awareness and inbound leads
- Securing media placements in priority publications and sites through proactive media relations and influencer outreach
- Optimizing inbound reporting and analytics to continuously improve campaign performance
- Facilitating project kick-offs and strategic planning sessions to align stakeholders and drive results
ASSUMPTION: The specific projects for this role may vary, but candidates should have experience with relevant digital marketing, PR, and project management tasks.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the inbound digital marketing program, and how can this role address them?
- How does this role collaborate with other marketing teams and business units within Informa Group Plc.?
- What are the key priorities for this role in the first 90 days?
- How does Informa Group Plc. support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing, SEO, and project management experience
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
- If applicable, include examples of your work or portfolio to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
