Marketing Database and Lead Operations Manager

📌 Core Information

🔹 Job Title: Marketing Database and Lead Operations Manager

🔹 Company: Danaher

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Ensuring effective handling and timely processing of marketing leads globally
• Collaborating with marketing teams to implement lead generation strategies
• Defining and documenting standard operating procedures (SOPs) for lead handling
• Maintaining and improving customer database hygiene
• Working with data teams to optimize CRM workflows and data management practices

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage leads effectively and collaborate with cross-functional teams.

📋 Key Responsibilities

✅ Ensure the effective handling and timely processing of marketing leads globally, following standardized procedures for lead collection, handling, and conversion

✅ Collaborate with the marketing team to implement lead generation strategies and optimize lead enrichment and conversion processes, to meet desired conversion rates and revenue growth

✅ Define and document standard operating procedures (SOPs) for lead and account collecting and handling to ensure compliance with global data privacy regulations, including GDPR

✅ Maintain and improve customer database hygiene to ensure data accuracy and integrity

✅ Work with data teams to optimize CRM workflows and data management practices, ensuring seamless automation, integration, and data capture

ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and process improvement to drive lead conversion and revenue growth.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, commercial digital, or related field required

Experience: 5+ years of lead management, customer data governance, with experience of lead handling, data integrity, and lead management optimization

Required Skills:

• Strong understanding of data privacy regulations, including GDPR
• Strong communication skills and ability to collaborate well with cross-functional teams

Preferred Skills:

• Previous experience working with MSCRM Dynamics and marketing automation tools
• Strong process orientation, problem-solving skills, and a firm commitment to quality

ASSUMPTION: Candidates with experience in marketing automation tools and CRM systems will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for similar roles in India)

Benefits:

• Health Care Program
• Paid Time Off

Working Hours: Full-time (40 hours/week) with flexible remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Danaher operates in the medical equipment manufacturing industry, focusing on life sciences, diagnostics, and biotechnology.

Company Size: Danaher is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Danaher was founded in 1969 and has since grown into a global leader in its industry.

Company Description:

• Danaher is committed to accelerating the power of science and technology to improve human health
• The company partners with customers across the globe to help them solve their most complex challenges
• Danaher's global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology, and beyond

Company Specialties:

• Life Sciences
• Diagnostics
• and Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's extensive experience and global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for team leadership and process improvement.

Reporting Structure: The Marketing Database and Lead Operations Manager reports to the Sr. Manager, Digital Marketing Operations and is part of the Digital Marketing team.

Work Arrangement: This role is fully remote, based in India, offering flexibility and work-life balance.

Growth Opportunities:

• Expanding leadership skills by managing teams and projects
• Gaining experience in global lead management and data governance
• Potential career progression within Danaher's extensive business portfolio

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing operations and lead management.

🌍 Location & Work Environment

Office Type: Fully remote work arrangement

Office Location(s): Kolkata, West Bengal, India

Geographic Context:

• Kolkata is the capital of West Bengal and the seventh most populous city in India
• The city is known for its rich cultural heritage and historical significance
• Kolkata offers a mix of traditional and modern amenities, providing a unique work-life experience

Work Schedule: Full-time (40 hours/week) with flexible remote work arrangement

ASSUMPTION: Kolkata's vibrant culture and historical significance provide a unique backdrop for remote work in India.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final round interviews with hiring managers

Key Assessment Areas:

• Lead management experience and strategies
• Data governance and privacy knowledge
• Communication and collaboration skills
• Problem-solving and process improvement mindset

Application Tips:

• Highlight relevant lead management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of data privacy regulations and global lead management
• Prepare for behavioral and situational interview questions focused on lead management, team collaboration, and process improvement

ATS Keywords: Marketing Database, Lead Operations, Lead Management, Data Governance, Data Privacy, GDPR, CRM, MSCRM Dynamics, Marketing Automation Tools, Process Documentation, SOP Creation

ASSUMPTION: Danaher's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• MSCRM Dynamics
• Marketing automation tools
• CRM systems

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus

Work Style:

• Collaborative and cross-functional teamwork
• Strong communication and problem-solving skills
• Adaptability and continuous learning

Self-Assessment Questions:

• How do you ensure the effective handling and timely processing of marketing leads in a global context?
• Can you provide an example of how you have optimized lead enrichment and conversion processes to meet desired conversion rates and revenue growth?
• How do you approach defining and documenting standard operating procedures (SOPs) for lead and account handling to ensure compliance with global data privacy regulations?

ASSUMPTION: Candidates who demonstrate a strong fit with Danaher's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing leads and data across multiple time zones and regions
• Keeping up with evolving data privacy regulations and best practices
• Balancing the need for process standardization with the need for flexibility in a dynamic business environment
• Ensuring data accuracy and integrity in a large and complex customer database

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to adapt to changing circumstances.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or a Lead Generation Manager, but with a stronger focus on data governance and global lead management
• In comparison to other marketing roles, this position requires a unique blend of technical, operational, and strategic skills
• Career progression in this role could lead to senior marketing operations or management positions within Danaher or other organizations

ASSUMPTION: Candidates with experience in similar roles or a strong background in marketing operations will find this role to be a good fit for their skills and career goals.

📝 Sample Projects

• Developing and implementing a global lead scoring model to prioritize leads for follow-up
• Creating and maintaining a lead management playbook to ensure consistent processes across the organization
• Conducting a data audit to identify and address data quality issues in the customer database

ASSUMPTION: These sample projects demonstrate the types of initiatives the Marketing Database and Lead Operations Manager might undertake to drive lead conversion and revenue growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the organization?
• What are the key priorities for this role in the first 90 days?
• How does Danaher support the professional development and growth of employees in this role?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Danaher approach data privacy and security, and what resources are available to support this role in maintaining compliance with relevant regulations?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the organization, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant lead management experience and achievements
• Tailor your cover letter to demonstrate your understanding of data privacy regulations and global lead management
• Prepare for behavioral and situational interview questions focused on lead management, team collaboration, and process improvement
• Follow up with the hiring team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.