Marketing Digital Products Manager

📌 Core Information

🔹 Job Title: Marketing Digital Products Manager

🔹 Company: SEG Hockey LLC

🔹 Location: Sandy, UT, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Spectator Sports

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing digital products and driving fan engagement through various platforms
• Collaborating with cross-functional teams to define product vision and manage the product roadmap
• Managing app, website, SMS, and email platforms
• Implementing customer-facing digital solutions across web, mobile, and apps

ASSUMPTION: This role requires a balance of technical skills and stakeholder management, with a focus on enhancing fan experiences and driving engagement.

📋 Key Responsibilities

✅ Collaborate with marketing leadership, key stakeholders, and users to define the product vision, strategy, features, and prioritization

✅ Lead the ongoing development and execution of the product roadmap for the Utah Mammoth’s apps and digital platforms

✅ Work with cross-functional teams to optimize and activate digital products

✅ Track and report on product performance to evaluate future investments and growth opportunities

✅ Manage the functional design process by integrating a deep understanding of user needs and technical capabilities

✅ Translate the product roadmap into clear product requirements, including features, user stories, and test acceptance criteria

✅ Establish workflows for efficient management and deployment of digital product updates

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to manage stakeholders and ensure alignment with the product vision.

🎯 Required Qualifications

Education: Bachelor’s degree in computer science, business, IT, or a related field

Experience: A minimum of 3 years' experience in digital product management, ideally in the sports or entertainment industry

Required Skills:

• Proven experience in digital product management
• Strong skills in gathering requirements, documenting business processes, and managing stakeholder expectations
• Experience building, managing, and maintaining CMS tools
• Comfortable working in Figma to design prototypes
• Proven leadership ability with strong communication and presentation skills
• Detail-oriented, a strong team player, and highly process-driven

Preferred Skills:

• Experience with WordPress, Elementor, and Forge
• Basic HTML, JavaScript, and CSS skills
• Experience with YinzCam and SDK/API integration basics
• Familiarity with Blinkfire and Domo for data analytics

ASSUMPTION: While specific technical skills are required, the role also demands strong leadership, communication, and stakeholder management abilities.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level digital product managers in the sports industry in Utah)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on team merchandise and tickets

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Smith Entertainment Group (SEG) is a sports, entertainment, real estate, and technology investment group focused primarily on the state of Utah. Their portfolio includes various sports teams, entertainment venues, and other Utah-centric business ventures.

Company Size: SEG has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: SEG was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• SEG is a diverse investment group with a focus on sports and entertainment in Utah
• The company aims to create memorable experiences for fans through its various ventures
• SEG encourages innovation and collaboration among its employees

Company Specialties:

• Sports team ownership and management
• Entertainment venue development and management
• Real estate investment and development
• Technology and digital product management

Company Website: Smith Entertainment Group

ASSUMPTION: Working at SEG offers opportunities to be involved in various aspects of the sports and entertainment industry, with a focus on driving fan engagement and enhancing experiences.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the digital product management field.

Reporting Structure: The Marketing Digital Products Manager will report directly to the marketing leadership team and collaborate with various cross-functional teams.

Work Arrangement: This role is on-site, with a focus on collaboration and face-to-face interaction with team members and stakeholders.

Growth Opportunities:

• Expanding digital product management skills and knowledge
• Gaining experience in the sports and entertainment industry
• Potential career advancement within SEG's diverse portfolio of ventures

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on honing digital product management skills and gaining industry-specific experience.

🌍 Location & Work Environment

Office Type: SEG's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Sandy, UT, USA

Geographic Context:

• Sandy, UT is located in the Salt Lake City metropolitan area, offering a mix of urban and suburban living
• The area provides easy access to outdoor recreation, cultural attractions, and a diverse range of dining and entertainment options
• Utah's business-friendly environment and strong economy offer opportunities for professional growth and development

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs and deadlines.

ASSUMPTION: Working in Sandy, UT, offers a blend of urban and suburban living, with easy access to outdoor recreation and cultural attractions, creating a desirable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing leadership team
• Final interview with key stakeholders or team members

Key Assessment Areas:

• Technical skills and knowledge in digital product management
• Communication and presentation skills
• Stakeholder management and collaboration abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and skills in digital product management
• Tailor your resume and cover letter to emphasize your fit for this role and SEG's mission
• Prepare examples of your work, such as product roadmaps, user research, or design prototypes

ATS Keywords: Digital product management, stakeholder management, user research, product roadmap, digital platforms, fan engagement, sports industry, marketing, collaboration

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical skills, communication abilities, and fit within SEG's collaborative work environment.

🛠️ Tools & Technologies

• Figma
• WordPress, Elementor, and Forge
• YinzCam
• Blinkfire and Domo for data analytics

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and maintain digital products and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Fan-centric approach
• Integrity and accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving fan engagement and enhancing experiences

Self-Assessment Questions:

• Do I thrive in a collaborative, team-oriented work environment?
• Am I comfortable working in a fast-paced, dynamic setting?
• Do I have a passion for driving fan engagement and enhancing experiences in the sports and entertainment industry?

ASSUMPTION: Candidates who align with SEG's company values and work style will be well-suited for this role and the company's collaborative, fan-centric culture.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Balancing technical requirements with user needs and preferences
• Keeping up with the fast-paced, ever-changing digital landscape
• Adapting to the unique demands and constraints of the sports and entertainment industry

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively while driving fan engagement and enhancing experiences.

📈 Similar Roles Comparison

• Unlike traditional product management roles, this position focuses specifically on digital products and fan engagement in the sports industry
• While the core responsibilities may overlap with other product management roles, the unique context and requirements of the sports and entertainment industry set this role apart
• Career progression in this role may involve moving into more senior product management positions within SEG's diverse portfolio of ventures or exploring opportunities in other areas of the sports and entertainment industry

ASSUMPTION: While this role shares similarities with other product management positions, its unique focus on digital products and fan engagement in the sports industry sets it apart and offers distinct growth opportunities.

📝 Sample Projects

• Developing and implementing a new mobile app to enhance fan engagement and experiences
• Redesigning the team's website to improve user experience and drive ticket sales
• Creating and executing a digital marketing campaign to promote an upcoming event or initiative

ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Digital Products Manager may work on, focusing on driving fan engagement and enhancing experiences through digital products and platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital products and platforms?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a successful transition into the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital product management
• Prepare examples of your work, such as product roadmaps, user research, or design prototypes, to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.