Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Hocher Holdings

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies across diverse industries
• Driving business development efforts and revenue growth
• Overseeing brand management and digital marketing efforts
• Collaborating with internal teams to support sales initiatives and business development

ASSUMPTION: This role requires a strategic thinker who can adapt marketing approaches to diverse industries and ensure strong brand positioning, customer engagement, and sales generation aligned with business objectives.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive marketing strategy for each business unit, ensuring alignment with revenue and sales goals

✅ Conducting market research and competitive analysis to identify emerging trends, customer preferences, and new business opportunities

✅ Driving business development efforts by identifying new market opportunities, expanding in existing markets, and cultivating strategic partnerships to accelerate revenue growth

✅ Overseeing brand management, ensuring consistency and impact across all marketing channels

✅ Leading digital marketing efforts, including SEO, SEM, social media, and email marketing campaigns

✅ Creating and managing content strategies, including website updates, press releases, blogs, and marketing collateral

✅ Collaborating with internal teams to support sales initiatives, customer retention strategies, and business development efforts

✅ Analyzing market trends, customer insights, and competitive positioning to adjust strategies as needed

✅ Developing and overseeing event marketing strategies, including sponsorships, trade shows, and industry networking opportunities

✅ Building and managing marketing data, working with cross-functional teams to establish a structured data strategy that enhances decision-making

✅ Collaborating with external business partners and third-party vendors to align marketing efforts with industry best practices and emerging trends

✅ Managing marketing budgets and measuring ROI on marketing campaigns

✅ Providing reporting and analysis to leadership on marketing performance and recommendations for improvement

✅ Other duties as assigned

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile and experienced marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing leadership roles, preferably within manufacturing, hospitality, or aviation industries

Required Skills:

• Proven ability to develop and implement multi-channel marketing strategies
• Proficiency in procurement software & Microsoft Office Suite
• Strong experience in digital marketing, brand management, and sales enablement
• Data-driven mindset with expertise in marketing analytics and performance tracking
• Excellent communication and leadership skills
• Knowledge of the structure and content of the English language
• Familiarity with marketing automation tools, CRM systems, and analytics platforms

Preferred Skills:

• Experience working in a fractional or consulting capacity

ASSUMPTION: Candidates should have a strong background in marketing leadership and a proven track record of driving revenue growth and customer engagement.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Director with 5-10 years of experience in the Fort Lauderdale area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, hospitality (yacht club), and aviation

Company Size: Not specified (assumed mid-size to enterprise based on multiple business units and international reach)

Founded: Not specified

Company Description:

• Hocher Holdings is a group of companies with international reach in manufacturing, hospitality, and aviation
• The company seeks an experienced Marketing Director to develop and execute marketing strategies that drive revenue growth across its three business units
• The ideal candidate will be a strategic thinker who can adapt marketing approaches to diverse industries, ensuring strong brand positioning, customer engagement, and sales generation aligned with business objectives

Company Specialties:

• Manufacturing
• Hospitality (yacht club)
• Aviation

Company Website: hocherholdings.com

ASSUMPTION: Hocher Holdings is a mid-size to enterprise company with multiple business units and international reach. The company specializes in manufacturing, hospitality, and aviation.

📊 Role Analysis

Career Level: Mid to senior-level marketing role

Reporting Structure: This role reports directly to the CEO or a senior executive within the company

Work Arrangement: On-site, with occasional flexibility for remote work as needed

Growth Opportunities:

• Potential to expand marketing efforts across multiple business units and international markets
• Opportunity to work with diverse teams and industries, gaining broad marketing experience
• Potential for career advancement within the company, such as taking on additional responsibilities or moving into a senior leadership role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand marketing efforts across multiple business units and international markets.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2011 S PERIMETER RD, Fort Lauderdale, FL 33309, United States

Geographic Context:

• Fort Lauderdale is a city in Florida, United States, with a population of approximately 180,000 people
• The city is known for its beaches, boating, and yachting culture, as well as its vibrant arts and culture scene
• The Fort Lauderdale-Hollywood International Airport serves the region, providing convenient access for business travel

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)

ASSUMPTION: The office is located in a corporate park, offering a professional work environment with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a panel of stakeholders to discuss the role and assess skills and experience
• Case study or presentation to demonstrate problem-solving skills and marketing approach
• Final interview with the CEO or senior executive to discuss career goals and fit within the organization

Key Assessment Areas:

• Strategic thinking and ability to develop and implement marketing strategies
• Industry knowledge and understanding of marketing trends and best practices
• Communication and leadership skills, with the ability to collaborate across teams
• Data-driven mindset and proficiency in marketing analytics and performance tracking
• Adaptability and ability to work in a dynamic, multi-industry environment

Application Tips:

• Tailor your resume and cover letter to highlight your experience in marketing leadership roles and your ability to drive revenue growth and customer engagement
• Demonstrate your understanding of the company's diverse industries and how your marketing approach can adapt to each
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work in a dynamic environment
• Research the company and its business units to show your interest and understanding of its mission and values

ATS Keywords: Marketing Strategy, Market Research, Business Development, Brand Management, Digital Marketing, Content Strategy, Customer Engagement, Sales Enablement, Data Management, Analytics, Communication, Leadership, CRM Systems, Marketing Automation, SEO, SEM

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, industry knowledge, and adaptability.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Procurement software
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)

ASSUMPTION: The Marketing Director will be expected to have proficiency in a range of marketing tools and technologies, with a focus on data-driven platforms and analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success
• Collaboration: Working together across teams and business units to achieve common goals
• Accountability: Taking responsibility for one's actions and delivering on commitments
• Adaptability: Thriving in a dynamic, multi-industry environment and responding to change with agility

Work Style:

• Strategic: Developing and implementing marketing strategies that drive revenue growth and customer engagement
• Data-driven: Using data and analytics to inform decision-making and measure performance
• Collaborative: Working closely with internal teams and external partners to achieve common goals
• Adaptable: Thriving in a dynamic, multi-industry environment and responding to change with agility

Self-Assessment Questions:

• Do you have experience developing and implementing marketing strategies across diverse industries?
• Are you comfortable working in a dynamic, multi-industry environment and adapting your marketing approach as needed?
• Do you have strong communication and leadership skills, with the ability to collaborate across teams?
• Are you data-driven, with a proven track record of using data and analytics to inform decision-making and measure performance?

ASSUMPTION: Hocher Holdings values innovation, collaboration, accountability, and adaptability. The ideal candidate for this role will be a strategic thinker with a data-driven mindset, strong communication and leadership skills, and the ability to thrive in a dynamic, multi-industry environment.

⚠️ Potential Challenges

• Managing marketing efforts across three diverse business units with international reach
• Adapting marketing approaches to diverse industries and ensuring strong brand positioning, customer engagement, and sales generation aligned with business objectives
• Collaborating with internal teams and external partners to support business development initiatives and drive revenue growth
• Analyzing market trends, customer insights, and competitive positioning to adjust strategies as needed

ASSUMPTION: This role presents significant challenges, requiring a versatile and experienced marketing professional with a proven track record of driving revenue growth and customer engagement in a dynamic, multi-industry environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires experience in multiple industries and the ability to adapt marketing approaches to diverse business units
• Industry-specific context: Manufacturing, hospitality (yacht club), and aviation industries present unique marketing challenges and opportunities
• Career path comparison: This role offers significant growth opportunities, with the potential to expand marketing efforts across multiple business units and international markets, and to advance into a senior leadership role

ASSUMPTION: This role is unique in its requirement for experience in multiple industries and the ability to adapt marketing approaches to diverse business units. The ideal candidate will have a proven track record of driving revenue growth and customer engagement in a dynamic, multi-industry environment.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch in the manufacturing division
• Conducting market research and competitive analysis to identify emerging trends and new business opportunities in the hospitality (yacht club) division
• Creating and managing a content strategy for the aviation division, including website updates, press releases, blogs, and marketing collateral

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for adaptability in this role, as the Marketing Director will be required to develop and implement marketing strategies across diverse industries.

❓ Key Questions to Ask During Interview

• How does the company support marketing efforts across its three diverse business units?
• What are the key priorities for the Marketing Director in the first 90 days?
• How does the company measure the success of its marketing campaigns and strategies?
• What opportunities are there for professional development and growth within the company?
• How does the company foster a culture of innovation and adaptability across its multiple business units?

ASSUMPTION: These key questions will help the candidate assess the fit of the role and the company, and demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in marketing leadership roles and your ability to drive revenue growth and customer engagement
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work in a dynamic environment
• Research the company and its business units to show your interest and understanding of its mission and values
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.