Marketing Director BENELUX

📌 Core Information

🔹 Job Title: Marketing Director BENELUX

🔹 Company: Coloplast A/S

🔹 Location: Amersfoort, Utrecht, Netherlands

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and tactical management of marketing efforts in the Benelux region
• Leading and developing a marketing team
• Collaborating with cross-functional partners and the management team
• Monitoring market trends and reporting on them

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and collaboration.

📋 Key Responsibilities

✅ Develop and implement local marketing strategies for healthcare professionals (HCPs), consumers, and key accounts

✅ Monitor market trends and report on them

✅ Implement global product strategies and value propositions tailored to local market needs

✅ Forecast marketing budgets and ensure marketing mix is optimized to achieve targets

✅ Approve local marketing and promotional materials

✅ Lead and develop the marketing team, including recruitment and resource planning

✅ Collaborate with cross-functional partners within and outside the management team

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team leadership, with a focus on driving revenue growth and profitability.

🎯 Required Qualifications

Education: Master's degree in Business or Marketing

Experience: Proven leadership experience in marketing, with a focus on pharma or medical devices

Required Skills:

• Proven leadership and team management skills
• Extensive marketing experience, both strategic and tactical
• Strong customer focus and results orientation
• Excellent communication skills in Dutch and English
• Proficient in Microsoft Office

Preferred Skills:

• Sales experience
• Entrepreneurial mindset

ASSUMPTION: Given the role's focus on leadership, strategy, and team development, candidates should have a strong track record in these areas, with a preference for those with sales experience and an entrepreneurial mindset.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a marketing director role with 5-10 years of experience in the Netherlands)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a marketing director role in the Netherlands, with experience level and location taken into account.

📌 Applicant Insights

🔍 Company Context

Industry: Medical device manufacturing

Company Size: Small (1-50 employees), which may offer a more agile and entrepreneurial work environment

Founded: 1954, with a rich history in developing and marketing products for people with intimate healthcare needs

Company Description:

• Coloplast is a global medical device company focused on improving life for people with intimate healthcare needs
• Employs around 16,000 people worldwide and operates in more than 143 countries
• Committed to being an inclusive organization where people can bring their differences to work each day

Company Specialties:

• Stoma care
• Continence care
• Wound care

Company Website: Coloplast.com

ASSUMPTION: Coloplast's small size in the Netherlands may offer applicants a more intimate and hands-on work environment, with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid to senior-level marketing role, with potential for growth into a regional or global leadership position

Reporting Structure: Reports directly to the Vice President of Benelux and leads the marketing team

Work Arrangement: On-site, with potential for remote work as needed

Growth Opportunities:

• Potential to expand the role's scope to include additional regions or product lines
• Opportunities for professional development and training
• Career progression into regional or global marketing leadership positions

ASSUMPTION: Given Coloplast's global presence and commitment to growth, there may be opportunities for the right candidate to expand their role or advance their career within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and inclusive work environment

Office Location(s): Amersfoort, Netherlands

Geographic Context:

• Amersfoort is located in the province of Utrecht, central Netherlands
• Offers a mix of urban and rural living, with easy access to major cities like Amsterdam and Utrecht
• Known for its historic city center and vibrant cultural scene

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The location in Amersfoort may offer a more balanced work-life environment, with easy access to both urban and rural amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Benelux

Key Assessment Areas:

• Leadership and team management skills
• Marketing strategy and tactical execution
• Customer focus and results orientation
• Communication and language skills (Dutch and English)

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and customer focus
• Include specific examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of the Benelux market and Coloplast's products

ATS Keywords: Marketing Director, Benelux, Marketing Strategy, Team Leadership, Customer Focus, Results Orientation, Dutch, English

ASSUMPTION: Coloplast's hiring process may involve a combination of online and on-site interviews, with a focus on assessing the candidate's leadership, marketing, and communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities, but proficiency in Microsoft Office Suite is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality
• Innovation
• Collaboration
• Inclusion

Work Style:

• Collaborative and inclusive
• Results-oriented and customer-focused
• Dynamic and entrepreneurial

Self-Assessment Questions:

• How have you demonstrated customer focus and results orientation in your previous marketing roles?
• Can you provide an example of a time when you led a team to achieve a significant marketing goal?
• How do you approach working collaboratively with cross-functional partners?

ASSUMPTION: Coloplast values a customer-focused, collaborative, and inclusive work environment, with a strong emphasis on results and innovation.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution in a small company setting
• Managing a team with diverse skills and backgrounds
• Adapting to a dynamic and entrepreneurial work environment
• Navigating the unique cultural and regulatory landscape of the Benelux market

ASSUMPTION: The role may present challenges related to balancing strategic and tactical responsibilities, team management, and adapting to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike regional marketing roles, this position focuses specifically on the Benelux market
• Compared to other marketing director roles, this position may offer more hands-on involvement in tactical execution
• Career progression may involve expanding the role's scope to include additional regions or product lines, rather than moving into a global marketing leadership position

ASSUMPTION: This role may differ from other marketing director positions in its focus on the Benelux market and potential for expanded scope, rather than global marketing leadership.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new product launch in the Benelux region
• Conducting market research to identify trends and opportunities in the Benelux market for existing products
• Leading a team to create and execute a marketing campaign that drives customer engagement and sales

ASSUMPTION: Sample projects may involve strategic planning, market research, and tactical execution, with a focus on driving customer engagement and sales.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Coloplast's products in the Benelux region?
• What are the key priorities for the marketing team in the first 90 days?
• How does Coloplast support the professional development and growth of its marketing team members?
• What are the unique cultural and regulatory considerations for marketing in the Benelux market?
• How does Coloplast measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Interview questions should focus on understanding the role's strategic context, priorities, and performance metrics, as well as Coloplast's approach to professional development and the Benelux market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and customer focus
• Prepare examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of the Benelux market and Coloplast's products
• Follow up with Isabella van de Hoef, Talent Acquisition Partner Benelux, at nliho@coloplast.com within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.