📌 Core Information
🔹 Job Title: Marketing Director - Brand & Product
🔹 Company: Adtalem Global Education
🔹 Location: Columbia, MD, USA
🔹 Job Type: Full-time, Hybrid (4 office days per week)
🔹 Category: Education Administration Programs
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic development and execution of marketing initiatives for academic programs
- Driving enrollment growth and enhancing brand awareness
- Collaboration with cross-functional teams and acting as a Brand Champion
- Mentoring a team of product marketers and fostering a collaborative environment
- Liaising with external vendors and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of higher education marketing to drive successful outcomes.
📋 Key Responsibilities
✅ Directs creation of comprehensive, integrated marketing plans to achieve University growth goals
✅ Collaborates with cross-functional teams to ensure alignment and effectiveness of marketing initiatives
✅ Defines and communicates unique value propositions of Walden University’s programs
✅ Acts as a Brand Champion to ensure brand identity is consistent and compelling throughout the consumer journey
✅ Oversees and manages product positioning and messaging that resonates with target audiences
✅ Acts as GTM SME to develop and lead successful product launches
✅ Manages and mentors a team of (2) product marketers, providing guidance and support to achieve individual and University goals
✅ Generates innovative marketing ideas to create increased brand or product awareness, deepen engagement, and increase brand equity
✅ Fosters a collaborative and innovative team environment
✅ Builds and maintains strong relationships with key stakeholders, including faculty, program directors, and external partners
✅ Presents marketing strategies and results to senior leadership and other stakeholders
✅ Serves as a liaison between the marketing department and other university departments to ensure seamless communication and coordination
✅ Works with and provides direction to outside vendors (PR and Ad agencies) as needed
✅ Completes other duties as assigned
✅ Complies with all policies and standards
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree preferably in marketing or related field, required. Master’s degree preferred.
Experience: At least 10 years of marketing experience in a corporate marketing or advertising agency environment.
Required Skills:
- Sharp, strategic marketer with a blend of brand marketing and product marketing experience
- Proven digital marketing experience
- Experience in a highly matrixed environment
- Proven track record of leading and managing a team of marketers
- Excellent written and verbal communication skills
- Excellent project management skills
- Strong leadership and communication skills
- Strong ability to analyze data and use insights to inform marketing strategies
- Strong ability to create compelling narratives
- Willingness to travel overnight (up to about 15%)
Preferred Skills:
- Experience in the higher education sector
- Fluency in additional languages
ASSUMPTION: Candidates with experience in higher education marketing may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: $100,171 - $181,034 per year. Actual pay will be adjusted based on job-related factors such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.
Benefits:
- Health, dental, vision, life, and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
Working Hours: Full-time, typically 40 hours per week. Hybrid schedule with four in-office days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 10,001+ employees. Large organizations like Adtalem offer extensive resources and opportunities for career growth but may have more structured hierarchies.
Founded: Adtalem Global Education was founded in 2008 as a spin-off from DeVry Education Group.
Company Description:
- Adtalem Global Education is a leading medical and healthcare education provider
- Partners with organizations in the healthcare industry to solve critical workforce talent needs
- Expands access to education, certifications, and upskilling programs at scale
Company Specialties:
- Higher Education
- Medical and Healthcare Education
- Workforce Talent Solutions
Company Website: Adtalem.com
ASSUMPTION: Adtalem's focus on healthcare education and workforce talent solutions sets it apart in the education sector.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibilities and team management aspects.
Reporting Structure: This role reports directly to the Vice President of Marketing and has a team of (2) product marketers reporting to them.
Work Arrangement: Hybrid schedule with four in-office days per week, fostering a dynamic and collaborative work environment.
Growth Opportunities:
- Potential to advance to a vice president or senior director role within marketing
- Opportunities to expand skills and knowledge in higher education marketing
- Chance to mentor and develop team members
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office location in Columbia, MD.
Office Location(s): 500 W Monroe St, Chicago, IL 60661, US (Headquarters); 3005 Highland Parkway, Downers Grove, IL 60515, US (Additional Office)
Geographic Context:
- Columbia, MD, is located in Howard County and is part of the Baltimore-Washington metropolitan area
- The area offers a mix of urban and suburban living with a variety of cultural and recreational opportunities
- Adtalem's headquarters in Chicago, IL, provides additional opportunities for professional development and networking
Work Schedule: Full-time, typically 40 hours per week, with a hybrid schedule offering flexibility and work-life balance.
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Team
- Behavioral and situational interviews with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Adtalem's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research Adtalem's mission, values, and recent initiatives to demonstrate your understanding of the organization
ATS Keywords: Marketing Strategy, Brand Management, Product Marketing, Higher Education Marketing, Team Management, Marketing Campaigns, Marketing Planning, Stakeholder Engagement, Data Analysis
ASSUMPTION: Adtalem's application process focuses on assessing candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and data analysis tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Adtalem's student-centered value in your marketing approach?
- Describe a time when you had to adapt your marketing strategy due to changing circumstances. How did you approach this challenge, and what was the outcome?
- How do you foster a collaborative and innovative team environment, and can you provide an example of a successful team project you've led?
ASSUMPTION: Candidates who demonstrate a strong fit with Adtalem's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team remotely and fostering engagement in a hybrid work environment
- Balancing multiple projects and priorities while maintaining a high level of quality and attention to detail
- Navigating a large, matrixed organization and building effective relationships with stakeholders
- Keeping up with the latest trends and best practices in higher education marketing
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position has a stronger focus on product marketing and launching new programs
- Higher education marketing requires a deep understanding of the unique aspects of the sector, such as regulations, student demographics, and competitive landscape
- Career progression in higher education marketing may involve moving into senior leadership roles or specializing in a specific functional area, such as enrollment management or student success
ASSUMPTION: Candidates with experience in higher education marketing or a strong understanding of the sector will have an advantage in this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new online degree program
- Conducting market research to identify underserved student populations and developing targeted marketing campaigns to reach them
- Leading a rebranding effort to refresh the university's visual identity and messaging
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the marketing director role in higher education.
❓ Key Questions to Ask During Interview
- Can you describe the university's enrollment trends and how this role contributes to driving growth?
- How does the marketing team collaborate with other departments, such as admissions and academic affairs, to ensure alignment and effectiveness of marketing initiatives?
- What are the most pressing challenges facing the university's marketing efforts, and how does this role address them?
- How does Adtalem support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the organization and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research Adtalem's mission, values, and recent initiatives to demonstrate your understanding of the organization
- Follow up with the Talent Acquisition Team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
