B

Marketing Director Specimen Management

BD
Full-time
On-site
Singapore
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director Specimen Management

πŸ”Ή Company: BD

πŸ”Ή Location: Singapore (Telecommuting)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Telecommuting available)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic marketing and brand transformation for BD’s Specimen Management business in Greater Asia
  • Identifying and driving new growth opportunities through market research, customer insights, and innovative solutions
  • Cross-functional collaboration with regional and global teams to execute marketing strategies and achieve business objectives
  • Leadership and development of a team of 3 direct reports, fostering high performance and creativity

ASSUMPTION: This role requires a strategic mindset with a balance of creative problem-solving and hands-on execution. The ideal candidate will have a strong understanding of the Greater Asia healthcare markets and experience in leading teams.

πŸ“‹ Key Responsibilities

βœ… Lead the development and execution of a refreshed marketing and business strategy aligned with global direction and regional market dynamics

βœ… Develop and execute regional marketing plans aligned with the global vision for Specimen Management

βœ… Identify regional growth drivers through market research, voice of customer (VOC) insights, business analytics, and market sizing

βœ… Own and partner with countries to deliver key business metrics including revenue, margin, pricing, and other metrics

βœ… Develop, review, and support regional tactical plans to anticipate and address changes in market trends, customer needs, and external environments

βœ… Lead portfolio performance reporting, including monthly updates, quarterly projections, and ASR

βœ… Inject creativity and innovation to re-energize a well-established portfolio and reconnect with evolving customer needs

βœ… Identify and drive new growth opportunities, including new segments, product initiatives (NPIs), and OEM partnerships

βœ… Pilot innovative digital platforms and omnichannel campaigns in the region

βœ… Ensure optimal product mix, portfolio GP% adherence, supply chain alignment, and end-of-life (EOL) planning

βœ… Act as the Voice of Region, maintaining strong product and country knowledge and feedback loops

βœ… Build strong evidence and partnerships with key opinion leaders (KOLs) to reinforce brand credibility and differentiation

βœ… Strengthen BD’s value proposition through a solution-based, outcome-driven narrative

βœ… Build and maintain strategic relationships with instrument companies and ecosystem partners to enhance end-to-end solutions and market access

βœ… Actively expand BD’s external network through collaborations with clinical societies, lab associations, and healthcare influencers

βœ… Own business performance: revenue, %SGP, and marketing budget accountability

βœ… Bring a strong understanding of key markets in Greater Asia, ensuring strategies are locally relevant and regionally scalable

βœ… Collaborate cross-functionally with Supply Chain, Finance, HEOR, regional/country teams, and global stakeholders

βœ… Actively contribute as a member of the SM Leadership Team and Global SM Marketing Leadership Team

βœ… Lead and develop a team of 3 direct reports, fostering high performance, creativity, and executional excellence, while working closely with Country Marketing teams and partnering with Global Marketing Team

βœ… Promote a culture of experimentation, innovation, and resilienceβ€”comfortable with learning through iteration

βœ… Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and leadership skills. The ideal candidate will be comfortable working in a dynamic and challenging environment and have experience driving growth and innovation in a regional marketing role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role. Proven track record in driving growth and innovation in a regional marketing role.

Required Skills:

  • Strategic marketing and brand transformation
  • Entrepreneurial mindset with hands-on execution
  • Out-of-the-box thinking and creative problem-solving
  • Strong business ownership and financial acumen
  • Deep understanding of Greater Asia healthcare markets
  • Customer insight-driven innovation and unmet needs identification
  • Cross-functional and cross-cultural collaboration
  • Agility, persistence, and adaptability in challenging environments

Preferred Skills:

  • Experience in the medical device or healthcare industry
  • Fluency in multiple Asian languages
  • Proven success in driving digital marketing initiatives

ASSUMPTION: The ideal candidate will have a strong understanding of the Greater Asia healthcare markets and a proven track record in driving growth and innovation in a regional marketing role. Experience in the medical device or healthcare industry is a plus.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SGD 150,000 and SGD 250,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Marketing Director role in Singapore with 5-10 years of experience.

Benefits:

  • Competitive benefits package, including health insurance, retirement plans, and paid time off
  • Opportunities for professional development and career growth
  • Dynamic and inclusive work environment

Working Hours: This role is expected to work a standard 40-hour workweek, with flexibility for remote work and overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Singapore with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Technology

Company Size: BD is a large, global company with over 60,000 employees worldwide. This size provides opportunities for career growth and exposure to diverse teams and projects.

Founded: 1897, in New York, USA

Company Description:

  • BD is a global medical technology company that manufactures and sells medical equipment, medical systems, and reagents
  • The company focuses on improving drug treatment, improving the quality and speed of diagnosis of infectious diseases, and promoting the research and discovery of new drugs and vaccines
  • BD has strong research and development capabilities to fight many of the world's most intractable diseases

Company Specialties:

  • Medical Equipment Manufacturing
  • Medical Systems
  • Reagents

Company Website: bd.com

ASSUMPTION: BD is a well-established company with a strong global presence and a commitment to improving human health. The company's size and global reach provide opportunities for career growth and exposure to diverse teams and projects.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position with significant responsibility for driving growth and innovation in the region. It is an excellent opportunity for a seasoned marketing professional looking to take on a leadership role in a dynamic and challenging environment.

Reporting Structure: The Marketing Director Specimen Management will report directly to the Vice President of Marketing, Specimen Management, Greater Asia and will have 3 direct reports.

Work Arrangement: This role is expected to work on-site in Singapore, with flexibility for remote work and telecommuting as needed.

Growth Opportunities:

  • BD offers opportunities for professional development and career growth within the company
  • The dynamic and challenging nature of this role provides opportunities for the candidate to develop and hone their leadership and strategic thinking skills
  • Successful candidates may have the opportunity to take on additional responsibilities or move into other leadership roles within the company

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global company. The dynamic and challenging nature of the role provides opportunities for the candidate to develop and hone their leadership and strategic thinking skills.

🌍 Location & Work Environment

Office Type: BD's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Singapore (Telecommuting available)

Geographic Context:

  • Singapore is a multicultural city-state and island country in Southeast Asia
  • The country is known for its modern architecture, multicultural population, and tropical climate
  • Singapore is a major global commerce hub and a popular destination for expats

Work Schedule: This role is expected to work a standard 40-hour workweek, with flexibility for remote work and overtime as needed.

ASSUMPTION: Singapore is a multicultural city-state and island country in Southeast Asia, known for its modern architecture, multicultural population, and tropical climate. The country is a major global commerce hub and a popular destination for expats. BD's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interviews with the hiring manager and other stakeholders
  • Final round interviews with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Cross-functional collaboration and leadership skills
  • Understanding of the Greater Asia healthcare markets
  • Cultural fit and alignment with BD's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with market research, customer insights, and innovative solutions
  • Demonstrate your understanding of the Greater Asia healthcare markets and BD's business

ATS Keywords: Marketing Director, Specimen Management, Greater Asia, Strategic Marketing, Brand Transformation, Market Research, Customer Insights, Innovation, Cross-Functional Collaboration, Leadership

ASSUMPTION: The application process for this role is expected to be competitive, and candidates should be prepared to demonstrate their strategic thinking, cross-functional collaboration, and leadership skills. The interview process will focus on assessing the candidate's understanding of the Greater Asia healthcare markets and BD's business, as well as their cultural fit and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite, CRM software, marketing automation tools, and data analysis tools. Familiarity with industry-specific tools and technologies is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Quality
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and inclusive
  • Data-driven and results-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you thrive in dynamic and challenging environments?
  • Are you comfortable working collaboratively with diverse teams?
  • Do you have a proven track record of driving growth and innovation in a regional marketing role?

ASSUMPTION: BD values innovation, collaboration, integrity, quality, and sustainability. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, be a strong collaborator, and have a proven track record of driving growth and innovation in a regional marketing role.

⚠️ Potential Challenges

  • Managing a team remotely and across multiple time zones
  • Balancing strategic thinking with hands-on execution
  • Navigating a large, global organization
  • Adapting to a dynamic and changing market landscape

ASSUMPTION: This role presents unique challenges, including managing a team remotely and across multiple time zones, balancing strategic thinking with hands-on execution, navigating a large, global organization, and adapting to a dynamic and changing market landscape. The ideal candidate will be comfortable working in a dynamic and challenging environment and have experience driving growth and innovation in a regional marketing role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Specimen Management business in the Greater Asia region
  • Similar roles in other regions may have different market dynamics, customer needs, and competitive landscapes
  • Career progression in this role may lead to global leadership opportunities within BD's Marketing organization

ASSUMPTION: This role is unique in its focus on the Specimen Management business in the Greater Asia region. Similar roles in other regions may have different market dynamics, customer needs, and competitive landscapes. Career progression in this role may lead to global leadership opportunities within BD's Marketing organization.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan to drive growth in a specific market segment
  • Identifying and piloting innovative digital platforms and omnichannel campaigns in the region
  • Conducting market research and customer insights analysis to inform product portfolio optimization

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Marketing Director Specimen Management may be expected to lead. The specific projects and priorities will depend on the regional market dynamics, customer needs, and competitive landscape.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the Specimen Management business in the Greater Asia region and the key growth opportunities?
  • How does this role collaborate with other functions and regional teams to drive business performance?
  • What are the key priorities for this role in the first 90 days?
  • How does BD support the professional development and career growth of its employees?
  • What is the company's approach to work-life balance and flexibility?

ASSUMPTION: These key questions are designed to help the candidate understand the specific challenges and opportunities of this role, as well as the company's culture and approach to employee development and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for your phone or video screen by researching BD's business and the Specimen Management business in the Greater Asia region
  • Be ready to discuss your experience with market research, customer insights, and innovative solutions
  • Follow up with the hiring manager one week after your final round interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.