πΉ Job Title: Marketing Director Specimen Management
πΉ Company: BD
πΉ Location: Singapore (Telecommuting)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 18, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Telecommuting available)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset with a balance of creative problem-solving and hands-on execution. The ideal candidate will have a strong understanding of the Greater Asia healthcare markets and experience in leading teams.
β Lead the development and execution of a refreshed marketing and business strategy aligned with global direction and regional market dynamics
β Develop and execute regional marketing plans aligned with the global vision for Specimen Management
β Identify regional growth drivers through market research, voice of customer (VOC) insights, business analytics, and market sizing
β Own and partner with countries to deliver key business metrics including revenue, margin, pricing, and other metrics
β Develop, review, and support regional tactical plans to anticipate and address changes in market trends, customer needs, and external environments
β Lead portfolio performance reporting, including monthly updates, quarterly projections, and ASR
β Inject creativity and innovation to re-energize a well-established portfolio and reconnect with evolving customer needs
β Identify and drive new growth opportunities, including new segments, product initiatives (NPIs), and OEM partnerships
β Pilot innovative digital platforms and omnichannel campaigns in the region
β Ensure optimal product mix, portfolio GP% adherence, supply chain alignment, and end-of-life (EOL) planning
β Act as the Voice of Region, maintaining strong product and country knowledge and feedback loops
β Build strong evidence and partnerships with key opinion leaders (KOLs) to reinforce brand credibility and differentiation
β Strengthen BDβs value proposition through a solution-based, outcome-driven narrative
β Build and maintain strategic relationships with instrument companies and ecosystem partners to enhance end-to-end solutions and market access
β Actively expand BDβs external network through collaborations with clinical societies, lab associations, and healthcare influencers
β Own business performance: revenue, %SGP, and marketing budget accountability
β Bring a strong understanding of key markets in Greater Asia, ensuring strategies are locally relevant and regionally scalable
β Collaborate cross-functionally with Supply Chain, Finance, HEOR, regional/country teams, and global stakeholders
β Actively contribute as a member of the SM Leadership Team and Global SM Marketing Leadership Team
β Lead and develop a team of 3 direct reports, fostering high performance, creativity, and executional excellence, while working closely with Country Marketing teams and partnering with Global Marketing Team
β Promote a culture of experimentation, innovation, and resilienceβcomfortable with learning through iteration
β Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and leadership skills. The ideal candidate will be comfortable working in a dynamic and challenging environment and have experience driving growth and innovation in a regional marketing role.
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role. Proven track record in driving growth and innovation in a regional marketing role.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong understanding of the Greater Asia healthcare markets and a proven track record in driving growth and innovation in a regional marketing role. Experience in the medical device or healthcare industry is a plus.
Salary Range: The salary range for this role is estimated to be between SGD 150,000 and SGD 250,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Marketing Director role in Singapore with 5-10 years of experience.
Benefits:
Working Hours: This role is expected to work a standard 40-hour workweek, with flexibility for remote work and overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Singapore with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.
Industry: Medical Technology
Company Size: BD is a large, global company with over 60,000 employees worldwide. This size provides opportunities for career growth and exposure to diverse teams and projects.
Founded: 1897, in New York, USA
Company Description:
Company Specialties:
Company Website: bd.com
ASSUMPTION: BD is a well-established company with a strong global presence and a commitment to improving human health. The company's size and global reach provide opportunities for career growth and exposure to diverse teams and projects.
Career Level: This role is a senior-level position with significant responsibility for driving growth and innovation in the region. It is an excellent opportunity for a seasoned marketing professional looking to take on a leadership role in a dynamic and challenging environment.
Reporting Structure: The Marketing Director Specimen Management will report directly to the Vice President of Marketing, Specimen Management, Greater Asia and will have 3 direct reports.
Work Arrangement: This role is expected to work on-site in Singapore, with flexibility for remote work and telecommuting as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global company. The dynamic and challenging nature of the role provides opportunities for the candidate to develop and hone their leadership and strategic thinking skills.
Office Type: BD's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Singapore (Telecommuting available)
Geographic Context:
Work Schedule: This role is expected to work a standard 40-hour workweek, with flexibility for remote work and overtime as needed.
ASSUMPTION: Singapore is a multicultural city-state and island country in Southeast Asia, known for its modern architecture, multicultural population, and tropical climate. The country is a major global commerce hub and a popular destination for expats. BD's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Director, Specimen Management, Greater Asia, Strategic Marketing, Brand Transformation, Market Research, Customer Insights, Innovation, Cross-Functional Collaboration, Leadership
ASSUMPTION: The application process for this role is expected to be competitive, and candidates should be prepared to demonstrate their strategic thinking, cross-functional collaboration, and leadership skills. The interview process will focus on assessing the candidate's understanding of the Greater Asia healthcare markets and BD's business, as well as their cultural fit and alignment with the company's values.
ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite, CRM software, marketing automation tools, and data analysis tools. Familiarity with industry-specific tools and technologies is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BD values innovation, collaboration, integrity, quality, and sustainability. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, be a strong collaborator, and have a proven track record of driving growth and innovation in a regional marketing role.
ASSUMPTION: This role presents unique challenges, including managing a team remotely and across multiple time zones, balancing strategic thinking with hands-on execution, navigating a large, global organization, and adapting to a dynamic and changing market landscape. The ideal candidate will be comfortable working in a dynamic and challenging environment and have experience driving growth and innovation in a regional marketing role.
ASSUMPTION: This role is unique in its focus on the Specimen Management business in the Greater Asia region. Similar roles in other regions may have different market dynamics, customer needs, and competitive landscapes. Career progression in this role may lead to global leadership opportunities within BD's Marketing organization.
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Marketing Director Specimen Management may be expected to lead. The specific projects and priorities will depend on the regional market dynamics, customer needs, and competitive landscape.
ASSUMPTION: These key questions are designed to help the candidate understand the specific challenges and opportunities of this role, as well as the company's culture and approach to employee development and work-life balance.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.