📌 Core Information
🔹 Job Title: Marketing & Event Specialist
🔹 Company: PHINIA
🔹 Location: Auburn Hills, MI
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing and event strategies for the aftermarket industry
- Managing trade marketing activities and the company's presence at industry tradeshows
- Driving brand awareness, sales, and customer engagement in the aftermarket sector
- Collaborating with cross-functional teams to align trade marketing strategies with overall business goals
ASSUMPTION: This role requires a strong understanding of the aftermarket industry and its trends, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Define, plan, and execute trade marketing strategies tailored to the aftermarket industry
✅ Develop and implement promotional activities aimed at increasing brand visibility, product adoption, and sales within the aftermarket segment
✅ Plan, coordinate, and manage the company’s participation in tradeshows and industry events focused on the aftermarket sector
✅ Conduct research on market trends, competitor activities, and consumer preferences within the aftermarket industry to inform trade marketing strategies
✅ Analyze sales data and industry reports to identify emerging opportunities and challenges
✅ Work closely with the sales, product development, and customer service teams to align trade marketing strategies with overall business goals
ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to adjust marketing strategies effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in marketing communications, trade marketing, or a related field, particularly within the aftermarket or related industries
Required Skills:
- Excellent written and verbal communication skills
- Strong project management skills
- Experience with digital marketing platforms and email marketing
- Knowledge of aftermarket industry trends and customer behavior
- Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Salesforce, TradeGecko)
- Strong analytical skills
- Ability to work independently and as part of a collaborative team
- Results-oriented mindset with a focus on achieving business objectives
Preferred Skills:
- Experience with event planning and management
- Fluency in additional languages
ASSUMPTION: Candidates with experience in event planning and management, as well as additional language skills, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health and well-being resources
- Family-centric policies
- Agile workplace program
- Formal development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event scheduling)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1914 (with a rich history and established brand)
Company Description:
- PHINIA is an independent, market-leading, premium solutions and components provider with over 100 years of manufacturing expertise and industry relationships
- The company provides fuel systems, electrical systems, and aftermarket products and solutions of the highest quality, developed and manufactured responsibly, to enhance efficiency and reduce the environmental impact of vehicles, industrial machinery, and other applications
- PHINIA is committed to advancing sustainability today and powering a cleaner tomorrow through its products, services, and investments in alternative fuels
Company Specialties:
- Fuel systems
- Electrical systems
- Aftermarket products and solutions
- Alternative fuels
Company Website: www.phinia.com
ASSUMPTION: PHINIA is a well-established company with a strong brand and a commitment to sustainability, making it an attractive employer for candidates interested in the automotive industry and environmental responsibility.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Marketing Communications Manager
Work Arrangement: Hybrid (on-site and remote work arrangement)
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the company's sustainability initiatives and make a positive impact
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a meaningful impact on the organization's sustainability goals.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Auburn Hills, MI
Geographic Context:
- Located in the Detroit metropolitan area, offering access to various cultural, recreational, and entertainment opportunities
- Close proximity to major highways and international airports for easy travel
- Diverse and inclusive community with a mix of urban and suburban neighborhoods
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event scheduling)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Communications Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing and event planning skills
- Industry knowledge and understanding of aftermarket trends
- Communication and project management abilities
- Cultural fit and alignment with PHINIA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and event planning experience, as well as any industry-specific knowledge
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research PHINIA's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing Communications, Trade Marketing, Event Management, Aftermarket Industry, Brand Awareness, Sales Data Analysis, Market Research, Promotional Strategies, Collaboration, Project Management
ASSUMPTION: PHINIA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software (e.g., HubSpot, Salesforce, TradeGecko)
- Event planning and management tools (e.g., Cvent, Eventbrite)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and event planning.
👔 Cultural Fit Considerations
Company Values:
- Product Leadership - Innovation that brings value to our customers
- Humility - Seeking out diverse perspectives and working collaboratively
- Inclusivity - Recognizing our differences makes us stronger; we are bold and intentional
- Net-Zero - Committed to energy efficiency, waste reduction, and beneficial reuse
- Integrity - Taking responsibility for our decisions and doing what is right
- Accountability - Taking ownership of our actions and driving results
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do I have a strong understanding of the aftermarket industry and its trends?
- Am I an effective communicator and project manager, with the ability to work independently and as part of a team?
- Do I share PHINIA's commitment to sustainability and environmental responsibility?
ASSUMPTION: Candidates who align with PHINIA's values and work style are more likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in the aftermarket industry and market trends
- Balancing on-site and remote work responsibilities effectively
- Navigating a large, established organization with a diverse range of teams and stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a hybrid work environment.
📈 Similar Roles Comparison
- This role focuses specifically on the aftermarket industry, whereas similar marketing roles may have a broader focus on various industries or product lines
- PHINIA's commitment to sustainability and alternative fuels sets it apart from other companies in the motor vehicle manufacturing industry
- Career progression opportunities may vary depending on the company's size, structure, and growth trajectory
ASSUMPTION: Understanding the unique aspects of this role and PHINIA's company culture can help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new aftermarket product launch
- Managing PHINIA's presence at the SEMA Show, including booth design, giveaways, and promotional activities
- Conducting market research on aftermarket industry trends and competitor activities to inform trade marketing strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing & Event Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does PHINIA support the professional development and growth of its employees?
- What are the most significant challenges facing the aftermarket industry, and how does PHINIA plan to address them?
- How does PHINIA measure the success of its marketing and event initiatives, and what key performance indicators (KPIs) are used to track progress?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and event planning experience, as well as any industry-specific knowledge
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research PHINIA's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
