Marketing & Event Strategist

📌 Core Information

🔹 Job Title: Marketing & Event Strategist

🔹 Company: Forshaw Inc

🔹 Location: Charlotte, NC, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing strategies
• Planning and executing national and internal events
• Project managing event timelines and deliverables
• Collaborating with internal teams and external partners
• Supporting digital marketing campaigns

ASSUMPTION: This role requires a balance of creative and analytical thinking, with a focus on strategic planning and execution.

📋 Key Responsibilities

✅ Develop and implement integrated marketing strategies aligned with company goals

✅ Plan and execute national and internal events, including budgeting, logistics, vendor coordination, communications, and on-site support

✅ Project manage event timelines, deliverables, contracts, and tasks from start to finish

✅ Coordinate the full lifecycle of event collateral and promotional materials

✅ Lead the strategy and execution of FORSHAW’s internal and external storefronts

✅ Independently create digital and print assets using Canva or Adobe Creative Suite

✅ Manage the sourcing, design, and procurement of promotional items for events and marketing campaigns

✅ Lead cross-functional collaboration with internal teams and external partners to ensure cohesive messaging and branding

✅ Support the execution of marketing campaigns across email, digital, and social platforms

✅ Conduct ongoing market research and monitor digital trends

✅ Collaborate with the Digital Marketing Coordinator to plan and execute brand-driven campaigns

✅ Perform additional marketing and communications tasks as needed

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field preferred

Experience: Seven to ten years of experience required

Required Skills:

• Excellent communication and organizational skills
• Creativity, solution-oriented mindset, and self-directed work style
• Strong attention to detail and project management skills
• Basic design skills in Canva or Adobe
• Proficiency in digital marketing platforms and data analytics tools
• Event planning and project management experience
• Ability to travel multiple times per year to execute national events

Preferred Skills:

• Experience with Mailchimp and social media content development
• Familiarity with the pest management industry

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing & Event Strategist role with 7-10 years of experience in the Charlotte, NC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on FORSHAW products and services

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event-related work)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing, specifically focused on the pest management industry

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and cross-functional collaboration)

Founded: 1961 (Third-generation, family-owned and operated national distribution business)

Company Description:

• FORSHAW supplies confidence through its commitment to people, partners, and performance
• Offers personalized service, training opportunities, innovative technological and business standards
• Provides strategic solutions to help both vendors and clients, with 11 branches nationwide

Company Specialties:

• Chemicals and equipment for the pest management industry
• Customer service and training and education
• Distribution and logistics
• Pest management for ants, bed bugs, rodents, and termites

Company Website: http://www.FORSHAW.com

ASSUMPTION: FORSHAW's focus on personalized service and strategic solutions sets it apart in the competitive chemical manufacturing industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: Reports directly to the Director of Marketing, with close collaboration with internal teams and external partners

Work Arrangement: On-site, full-time, with flexibility for event-related work

Growth Opportunities:

• Expanding event planning and management skills
• Developing expertise in digital marketing and analytics
• Potential advancement to a senior marketing role or management position

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office, with a collaborative and professional work environment

Office Location(s): Charlotte, NC, USA

Geographic Context:

• Charlotte, NC is a major city with a diverse economy and a growing job market
• The area offers a range of housing options, cultural attractions, and outdoor recreation opportunities
• Charlotte is centrally located on the East Coast, with easy access to major highways and airports

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event-related work)

ASSUMPTION: The Charlotte, NC area offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Director of Marketing and/or other marketing team members
• Final interview with the company's leadership team
• Background check and reference checks

Key Assessment Areas:

• Marketing and event planning skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event planning experience
• Include specific examples of successful marketing campaigns and events you've managed
• Demonstrate your understanding of the pest management industry and FORSHAW's unique value proposition

ATS Keywords: Marketing strategies, event planning, project management, communication skills, digital marketing, data analytics, creative problem-solving, attention to detail, collaboration, brand management, market research, promotional materials, vendor coordination, campaign execution, design skills, customer engagement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and event planning skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite
• Mailchimp
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's existing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Commitment to people, partners, and performance
• Personalized service and training opportunities
• Innovative technological and business standards

Work Style:

• Collaborative and professional work environment
• Focus on strategic planning and execution
• Strong attention to detail and project management skills

Self-Assessment Questions:

• Do I have a proven track record of success in executing high-impact marketing and event initiatives?
• Am I comfortable working in a collaborative and professional work environment?
• Do I have a keen eye for detail and a passion for pushing creative boundaries?

ASSUMPTION: Candidates who align with FORSHAW's commitment to people, partners, and performance, and who possess strong marketing and event planning skills, will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Traveling multiple times per year to execute national events
• Adapting to the unique requirements of the pest management industry
• Balancing creative and analytical thinking in marketing strategies

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Event Coordinator position, but with a stronger focus on strategic planning and execution
• In the pest management industry, this role may involve unique challenges and opportunities related to the industry's specific regulations and customer base
• Career paths for this role may include advancement to a senior marketing role or management position within the marketing department or the broader organization

ASSUMPTION: While this role shares similarities with other marketing and event planning positions, its unique focus on strategic planning and execution sets it apart in the pest management industry.

📝 Sample Projects

• Planning and executing a national conference for pest management professionals
• Developing and implementing a marketing campaign to promote a new product line
• Managing the full lifecycle of event collateral and promotional materials for a series of regional events

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to event execution and project management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing department and the company's strategic objectives?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does FORSHAW support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and event planning experience
• Prepare examples of successful marketing campaigns and events you've managed
• Demonstrate your understanding of the pest management industry and FORSHAW's unique value proposition
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.