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Marketing & Events Associate - London Digital Jobs & Skills Hub

Generation UK & Ireland
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing & Events Associate - London Digital Jobs & Skills Hub

πŸ”Ή Company: Generation UK & Ireland

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Hybrid (2 days in office)

πŸ”Ή Category: Marketing & Events

πŸ”Ή Date Posted: 2025-07-01

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (London-based with regular in-person attendance)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing paid and organic marketing campaigns across multiple social media channels
  • Creating and maintaining organic social media content and email newsletters
  • Planning, managing, and delivering events both in-person and online
  • Collaborating with partners and internal teams to achieve project goals
  • Working with diverse communities to raise awareness of tech and digital job opportunities

ASSUMPTION: This role requires a balance of digital marketing and event planning skills, with a focus on community engagement and collaboration.

πŸ“‹ Key Responsibilities

βœ… Create and manage paid marketing campaigns across multiple social media channels

βœ… Design and maintain organic social media content and email newsletters

βœ… Plan, manage, and deliver events both in-person and online

βœ… Collaborate with partners and internal teams to achieve project goals

βœ… Engage with career seekers at in-person events and job fairs

βœ… Create visual content including graphics, posters, and online assets

βœ… Report metrics on marketing campaigns and event attendance

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, event planning, or a related field

Required Skills:

  • Proven experience running organic and paid digital marketing campaigns
  • Knowledge and experience using social media platforms (Instagram, Facebook, TikTok, Snapchat)
  • Experience with visual design software (Canva, Photoshop)
  • Basic reporting skills
  • Experience designing and delivering newsletters or group mailouts
  • Ability to speak with and help career seekers at in-person events
  • Experience designing presentations using Google Slides, PowerPoint, or Canva
  • Experience with booking venues, coordinating with vendors, and managing logistics
  • Ability to juggle multiple projects at the same time

Preferred Skills:

  • Experience organizing or supporting in-person and online events
  • Experience with or an interest in public speaking
  • Experience with Search Engine Optimisation

ASSUMPTION: While some training can be provided, candidates should have a strong foundation in digital marketing and event planning to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£28,808 per annum (full-time equivalent)

Benefits:

  • 25 days of paid annual leave plus bank holidays off
  • Option to buy extra days of annual leave
  • WFH set up offer of Β£300
  • Professional Development budget (up to Β£1,000 per year)

Working Hours: Standard working hours are 9am - 6pm with the option to flex-start and end time. Flexible working arrangements available for medical appointments, parental or caregiving responsibilities, and personal goals.

ASSUMPTION: The salary range is based on industry standards for a Marketing & Events Associate role in London. Benefits are designed to support work-life balance and professional development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Generation UK & Ireland operates within the non-profit sector, focusing on education, workforce development, and economic mobility.

Company Size: Generation UK & Ireland has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: Generation was founded in 2015, with operations in the UK starting in 2019.

Company Description:

  • Generation's mission is to train, coach, and support people into life-changing careers that would otherwise be inaccessible to them.
  • The organization works with employers to solve talent shortages, improve job performance, and increase diversity and inclusion.
  • Generation has placed over 100,000 people into roles worldwide and has secured transformative corporate funding from various partners.

Company Specialties:

  • Training and coaching programs
  • Employer engagement and partnerships
  • Diversity, equity, and inclusion initiatives
  • Workforce development and economic mobility

Company Website: https://www.generation.org/

ASSUMPTION: Generation UK & Ireland is a mission-driven organization focused on social impact and changing lives through employment opportunities.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career marketing and events professionals seeking to gain experience in the non-profit sector.

Reporting Structure: The Marketing & Events Associate will report directly to the Programme Manager and collaborate with the Employer Engagement Executive and Careers Coach.

Work Arrangement: This is a hybrid role with a requirement to attend in-person events and office days in London, with the option to work remotely for the remainder of the week.

Growth Opportunities:

  • Expanding event planning and management skills
  • Developing digital marketing expertise across various social media platforms
  • Gaining experience in the non-profit sector and social impact initiatives
  • Potential for career progression within Generation UK & Ireland or related organizations

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven organization.

🌍 Location & Work Environment

Office Type: Generation UK & Ireland operates a hybrid work environment with a focus on flexibility and work-life balance.

Office Location(s): London, with regular in-person attendance required for events and office days.

Geographic Context:

  • London is a major global city with a diverse population and a thriving tech and digital industry.
  • The city offers numerous opportunities for career growth and development within the sector.
  • London's vibrant cultural scene and extensive public transportation network provide a high quality of life for residents.

Work Schedule: Standard working hours are 9am - 6pm with the option to flex-start and end time. Flexible working arrangements are available for medical appointments, parental or caregiving responsibilities, and personal goals.

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while regular in-person attendance is required to effectively manage events and collaborate with the team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • CV and details upload (cover letter not required)
  • Set of written answer questions in the application form
  • Pre-recorded video interview
  • Live video interview
  • Follow-up senior manager interview
  • DBS check on offer

Key Assessment Areas:

  • Digital marketing skills and experience
  • Event planning and management skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Generation's mission

Application Tips:

  • Tailor your CV and application to highlight relevant skills and experiences for this role
  • Prepare for interview questions related to digital marketing campaigns, event planning, and community engagement
  • Research Generation UK & Ireland and the London Digital Jobs & Skills Hub to demonstrate your understanding of the organization and its mission

ATS Keywords: Digital Marketing, Social Media Management, Event Planning, Marketing Campaigns, Community Engagement, Non-profit, Hybrid Work, London

ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit for the role and organization, with a focus on digital marketing and event planning experience.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, Facebook, TikTok, Snapchat)
  • Visual design software (Canva, Photoshop)
  • Email marketing platforms (Mailchimp)
  • Event management platforms (Ticket Tailor, Eventbrite)
  • Project management tools (Asana, Trello)
  • Google Workspace (Google Slides, Google Docs)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and event planning roles, with some flexibility based on the organization's specific needs and preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Impact: We believe in the power of employment to change lives
  • Inclusion: We strive to create an environment where everyone can thrive
  • Integrity: We act with honesty and transparency in all that we do
  • Collaboration: We work together to achieve our mission
  • Continuous Learning: We embrace a growth mindset and are committed to lifelong learning

Work Style:

  • Flexible and adaptable to changing priorities and demands
  • Strong organizational skills and the ability to multitask
  • Creative and innovative problem-solving approach
  • Collaborative and team-oriented mindset
  • Committed to Generation's mission and social impact goals

Self-Assessment Questions:

  • How do my personal values align with Generation's company values?
  • Am I comfortable working in a hybrid environment with regular in-person attendance?
  • Do I have the necessary skills and experience to manage multiple projects and meet deadlines?
  • Am I passionate about Generation's mission and committed to supporting diverse communities?

ASSUMPTION: Generation UK & Ireland values candidates who are mission-driven, collaborative, and committed to social impact, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

  • Balancing multiple projects and deadlines in a fast-paced environment
  • Managing events and logistics in a hybrid work environment
  • Adapting to changes in priorities and demands
  • Working with diverse communities and stakeholders
  • Meeting metrics and reporting requirements

ASSUMPTION: These challenges are inherent to the role and can be managed effectively with strong organizational skills, adaptability, and a commitment to Generation's mission.

πŸ“ˆ Similar Roles Comparison

  • Marketing & Events Coordinator - Tech Industry
    • Focus on tech industry-specific marketing campaigns and events
    • Potential for more specialized industry knowledge and networking opportunities
    • Potential for higher salary ranges based on industry standards
  • Marketing & Events Officer - Non-profit Organization
    • Focus on non-profit-specific marketing campaigns and events
    • Potential for more specialized non-profit knowledge and networking opportunities
    • Potential for lower salary ranges based on non-profit industry standards
  • Marketing & Events Manager - Hybrid Role
    • Focus on managing a team and overseeing marketing and events strategies
    • Potential for more strategic and leadership responsibilities
    • Potential for higher salary ranges based on experience level

ASSUMPTION: Each role offers unique opportunities and challenges based on industry, organization size, and experience level requirements.

πŸ“ Sample Projects

  • Planning and executing a successful virtual career fair for tech and digital job seekers
  • Creating and managing a targeted social media campaign to raise awareness of free training opportunities in the tech industry
  • Designing and delivering a series of in-person workshops to support career seekers in their job search efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing & Events Associate role, with a focus on community engagement and digital marketing expertise.

❓ Key Questions to Ask During Interview

  • What are the key priorities for the first 30, 60, and 90 days in this role?
  • How does this role fit into the overall strategy and goals of the London Digital Jobs & Skills Hub?
  • What opportunities are there for professional growth and development within Generation UK & Ireland?
  • How does Generation UK & Ireland support work-life balance for its employees?
  • What is the team structure and dynamic within the London Digital Jobs & Skills Hub?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and expectations, while also providing insight into the organization's culture and mission.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your CV and application to highlight relevant skills and experiences for this role
  • Prepare for interview questions related to digital marketing campaigns, event planning, and community engagement
  • Research Generation UK & Ireland and the London Digital Jobs & Skills Hub to demonstrate your understanding of the organization and its mission
  • Follow up with Generation UK & Ireland after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.