π Core Information
πΉ Job Title: Marketing & Events Associate - London Digital Jobs & Skills Hub
πΉ Company: Generation UK & Ireland
πΉ Location: London, United Kingdom
πΉ Job Type: Hybrid (2 days in office)
πΉ Category: Marketing & Events
πΉ Date Posted: 2025-07-01
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (London-based with regular in-person attendance)
π Job Overview
Key aspects of this role include:
- Managing paid and organic marketing campaigns across multiple social media channels
- Creating and maintaining organic social media content and email newsletters
- Planning, managing, and delivering events both in-person and online
- Collaborating with partners and internal teams to achieve project goals
- Working with diverse communities to raise awareness of tech and digital job opportunities
ASSUMPTION: This role requires a balance of digital marketing and event planning skills, with a focus on community engagement and collaboration.
π Key Responsibilities
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Create and manage paid marketing campaigns across multiple social media channels
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Design and maintain organic social media content and email newsletters
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Plan, manage, and deliver events both in-person and online
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Collaborate with partners and internal teams to achieve project goals
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Engage with career seekers at in-person events and job fairs
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Create visual content including graphics, posters, and online assets
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Report metrics on marketing campaigns and event attendance
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to multitask.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, event planning, or a related field
Required Skills:
- Proven experience running organic and paid digital marketing campaigns
- Knowledge and experience using social media platforms (Instagram, Facebook, TikTok, Snapchat)
- Experience with visual design software (Canva, Photoshop)
- Basic reporting skills
- Experience designing and delivering newsletters or group mailouts
- Ability to speak with and help career seekers at in-person events
- Experience designing presentations using Google Slides, PowerPoint, or Canva
- Experience with booking venues, coordinating with vendors, and managing logistics
- Ability to juggle multiple projects at the same time
Preferred Skills:
- Experience organizing or supporting in-person and online events
- Experience with or an interest in public speaking
- Experience with Search Engine Optimisation
ASSUMPTION: While some training can be provided, candidates should have a strong foundation in digital marketing and event planning to excel in this role.
π° Compensation & Benefits
Salary Range: Β£28,808 per annum (full-time equivalent)
Benefits:
- 25 days of paid annual leave plus bank holidays off
- Option to buy extra days of annual leave
- WFH set up offer of Β£300
- Professional Development budget (up to Β£1,000 per year)
Working Hours: Standard working hours are 9am - 6pm with the option to flex-start and end time. Flexible working arrangements available for medical appointments, parental or caregiving responsibilities, and personal goals.
ASSUMPTION: The salary range is based on industry standards for a Marketing & Events Associate role in London. Benefits are designed to support work-life balance and professional development.
π Applicant Insights
π Company Context
Industry: Generation UK & Ireland operates within the non-profit sector, focusing on education, workforce development, and economic mobility.
Company Size: Generation UK & Ireland has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: Generation was founded in 2015, with operations in the UK starting in 2019.
Company Description:
- Generation's mission is to train, coach, and support people into life-changing careers that would otherwise be inaccessible to them.
- The organization works with employers to solve talent shortages, improve job performance, and increase diversity and inclusion.
- Generation has placed over 100,000 people into roles worldwide and has secured transformative corporate funding from various partners.
Company Specialties:
- Training and coaching programs
- Employer engagement and partnerships
- Diversity, equity, and inclusion initiatives
- Workforce development and economic mobility
Company Website: https://www.generation.org/
ASSUMPTION: Generation UK & Ireland is a mission-driven organization focused on social impact and changing lives through employment opportunities.
π Role Analysis
Career Level: This role is suitable for early to mid-career marketing and events professionals seeking to gain experience in the non-profit sector.
Reporting Structure: The Marketing & Events Associate will report directly to the Programme Manager and collaborate with the Employer Engagement Executive and Careers Coach.
Work Arrangement: This is a hybrid role with a requirement to attend in-person events and office days in London, with the option to work remotely for the remainder of the week.
Growth Opportunities:
- Expanding event planning and management skills
- Developing digital marketing expertise across various social media platforms
- Gaining experience in the non-profit sector and social impact initiatives
- Potential for career progression within Generation UK & Ireland or related organizations
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven organization.
π Location & Work Environment
Office Type: Generation UK & Ireland operates a hybrid work environment with a focus on flexibility and work-life balance.
Office Location(s): London, with regular in-person attendance required for events and office days.
Geographic Context:
- London is a major global city with a diverse population and a thriving tech and digital industry.
- The city offers numerous opportunities for career growth and development within the sector.
- London's vibrant cultural scene and extensive public transportation network provide a high quality of life for residents.
Work Schedule: Standard working hours are 9am - 6pm with the option to flex-start and end time. Flexible working arrangements are available for medical appointments, parental or caregiving responsibilities, and personal goals.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while regular in-person attendance is required to effectively manage events and collaborate with the team.
πΌ Interview & Application Insights
Typical Process:
- CV and details upload (cover letter not required)
- Set of written answer questions in the application form
- Pre-recorded video interview
- Live video interview
- Follow-up senior manager interview
- DBS check on offer
Key Assessment Areas:
- Digital marketing skills and experience
- Event planning and management skills
- Communication and collaboration skills
- Cultural fit and alignment with Generation's mission
Application Tips:
- Tailor your CV and application to highlight relevant skills and experiences for this role
- Prepare for interview questions related to digital marketing campaigns, event planning, and community engagement
- Research Generation UK & Ireland and the London Digital Jobs & Skills Hub to demonstrate your understanding of the organization and its mission
ATS Keywords: Digital Marketing, Social Media Management, Event Planning, Marketing Campaigns, Community Engagement, Non-profit, Hybrid Work, London
ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit for the role and organization, with a focus on digital marketing and event planning experience.
π οΈ Tools & Technologies
- Social media platforms (Instagram, Facebook, TikTok, Snapchat)
- Visual design software (Canva, Photoshop)
- Email marketing platforms (Mailchimp)
- Event management platforms (Ticket Tailor, Eventbrite)
- Project management tools (Asana, Trello)
- Google Workspace (Google Slides, Google Docs)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and event planning roles, with some flexibility based on the organization's specific needs and preferences.
π Cultural Fit Considerations
Company Values:
- Impact: We believe in the power of employment to change lives
- Inclusion: We strive to create an environment where everyone can thrive
- Integrity: We act with honesty and transparency in all that we do
- Collaboration: We work together to achieve our mission
- Continuous Learning: We embrace a growth mindset and are committed to lifelong learning
Work Style:
- Flexible and adaptable to changing priorities and demands
- Strong organizational skills and the ability to multitask
- Creative and innovative problem-solving approach
- Collaborative and team-oriented mindset
- Committed to Generation's mission and social impact goals
Self-Assessment Questions:
- How do my personal values align with Generation's company values?
- Am I comfortable working in a hybrid environment with regular in-person attendance?
- Do I have the necessary skills and experience to manage multiple projects and meet deadlines?
- Am I passionate about Generation's mission and committed to supporting diverse communities?
ASSUMPTION: Generation UK & Ireland values candidates who are mission-driven, collaborative, and committed to social impact, with a strong work ethic and a growth mindset.
β οΈ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Managing events and logistics in a hybrid work environment
- Adapting to changes in priorities and demands
- Working with diverse communities and stakeholders
- Meeting metrics and reporting requirements
ASSUMPTION: These challenges are inherent to the role and can be managed effectively with strong organizational skills, adaptability, and a commitment to Generation's mission.
π Similar Roles Comparison
- Marketing & Events Coordinator - Tech Industry
- Focus on tech industry-specific marketing campaigns and events
- Potential for more specialized industry knowledge and networking opportunities
- Potential for higher salary ranges based on industry standards
- Marketing & Events Officer - Non-profit Organization
- Focus on non-profit-specific marketing campaigns and events
- Potential for more specialized non-profit knowledge and networking opportunities
- Potential for lower salary ranges based on non-profit industry standards
- Marketing & Events Manager - Hybrid Role
- Focus on managing a team and overseeing marketing and events strategies
- Potential for more strategic and leadership responsibilities
- Potential for higher salary ranges based on experience level
ASSUMPTION: Each role offers unique opportunities and challenges based on industry, organization size, and experience level requirements.
π Sample Projects
- Planning and executing a successful virtual career fair for tech and digital job seekers
- Creating and managing a targeted social media campaign to raise awareness of free training opportunities in the tech industry
- Designing and delivering a series of in-person workshops to support career seekers in their job search efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing & Events Associate role, with a focus on community engagement and digital marketing expertise.
β Key Questions to Ask During Interview
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does this role fit into the overall strategy and goals of the London Digital Jobs & Skills Hub?
- What opportunities are there for professional growth and development within Generation UK & Ireland?
- How does Generation UK & Ireland support work-life balance for its employees?
- What is the team structure and dynamic within the London Digital Jobs & Skills Hub?
ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and expectations, while also providing insight into the organization's culture and mission.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and application to highlight relevant skills and experiences for this role
- Prepare for interview questions related to digital marketing campaigns, event planning, and community engagement
- Research Generation UK & Ireland and the London Digital Jobs & Skills Hub to demonstrate your understanding of the organization and its mission
- Follow up with Generation UK & Ireland after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.