📌 Core Information
🔹 Job Title: Marketing & Events Co-Ordinator
🔹 Company: Primeproperty Group
🔹 Location: New Plymouth, Taranaki, New Zealand
🔹 Job Type: On-site
🔹 Category: Marketing & Events
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns, events, and digital content to enhance the Centre's reputation and drive customer engagement.
- Developing and managing a yearly calendar of promotions, campaigns, and events.
- Collaborating with local businesses and community groups to drive regional event involvement.
- Working collaboratively with retailers to support a strong Centre experience.
ASSUMPTION: This role requires a high level of organization, creativity, and community engagement. It is ideal for someone who thrives in a dynamic environment and enjoys working with diverse stakeholders.
📋 Key Responsibilities
✅ Develop and manage a yearly calendar of promotions, campaigns, and events.
✅ Plan and deliver engaging in-centre events and seasonal activations (e.g., Christmas, Easter).
✅ Create content for digital platforms including social media, website, and retailer communications.
✅ Liaise with local businesses and community groups to drive regional event involvement.
✅ Track and report on customer behaviour, campaign results, and sales performance.
✅ Manage event budgets, supplier relationships, and promotional spaces.
✅ Work collaboratively with retailers to support a strong Centre experience.
ASSUMPTION: This role requires a hands-on approach, with a mix of strategic planning and day-to-day execution. It is essential to be comfortable with both creative and analytical tasks.
🎯 Required Qualifications
Education: A relevant degree or diploma in marketing, events, or a related field is preferred but not essential.
Experience: 2-3 years of experience in marketing, events, or promotional roles.
Required Skills:
- Solid experience with social media and digital content management.
- Great communication and organizational skills.
- Financial and budget management know-how.
- A passion for customer experience and community connection.
Preferred Skills:
- Previous retail or merchandising experience.
ASSUMPTION: While a degree in a related field is beneficial, the most important qualities for this role are relevant experience, strong organizational skills, and a passion for community engagement.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically NZD 55,000 - NZD 65,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing and events roles in New Zealand.
Benefits:
- Diverse, creative, and community-driven role.
- Opportunities to take ownership and make a real impact.
- Supportive and collaborative work environment.
- A chance to work in the heart of vibrant New Plymouth.
Working Hours: Full-time position, with standard business hours. Occasional evening and weekend work may be required for events.
ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Primeproperty Group operates in the leasing non-residential real estate industry, focusing on office buildings, retail space, residential, and industrial properties across New Zealand.
Company Size: Primeproperty Group is a mid-sized company with 11-50 employees, providing a supportive and collaborative work environment.
Founded: Established in 1990, Primeproperty Group has over three decades of experience in property development and management.
Company Description:
- Primeproperty Group is a Wellington-based property development company with a diverse portfolio covering office buildings, retail space, residential, and industrial locations across New Zealand.
- The company focuses on creating vibrant and sustainable communities through its properties.
- Primeproperty Group aims to provide exceptional customer experiences and foster strong community connections.
Company Specialties:
- Property development and management
- Retail leasing and management
- Office and industrial leasing and management
- Residential property management
Company Website: https://www.primeproperty.co.nz
ASSUMPTION: Primeproperty Group's focus on community engagement and customer experience aligns well with the role of Marketing & Events Co-Ordinator, making it an ideal fit for the right candidate.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in marketing, events, or a related field.
Reporting Structure: The Marketing & Events Co-Ordinator will report directly to the Centre Manager and work collaboratively with the Centre Management team and retailers.
Work Arrangement: This is an on-site role based at Centre City, New Plymouth. Occasional remote work may be possible for specific tasks.
Growth Opportunities:
- Expanding event management skills and experience.
- Developing digital marketing and content creation expertise.
- Potential career progression within the Centre Management team or broader Primeproperty Group.
ASSUMPTION: This role offers a diverse range of responsibilities and the opportunity to make a significant impact on Centre City's success. It is an excellent platform for career growth and development.
🌍 Location & Work Environment
Office Type: Centre City, New Plymouth is a vibrant retail and commercial hub, providing a dynamic and engaging work environment.
Office Location(s): New Plymouth, Taranaki, New Zealand
Geographic Context:
- New Plymouth is a coastal city in the Taranaki region, known for its beautiful beaches, vibrant arts scene, and the iconic Pouakai Crossing hike.
- The city offers a high quality of life, with affordable housing, a strong sense of community, and a range of cultural and recreational activities.
- New Plymouth is a growing city with a diverse economy, providing ample opportunities for personal and professional growth.
Work Schedule: Full-time position, with standard business hours. Occasional evening and weekend work may be required for events.
ASSUMPTION: New Plymouth's vibrant and growing community, combined with Centre City's dynamic work environment, creates an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the Centre Manager.
- In-person interview with the Centre Manager and a member of the Centre Management team.
- Final interview with the Regional Manager.
Key Assessment Areas:
- Relevant experience and skills for the role.
- Cultural fit with Primeproperty Group and Centre City.
- Problem-solving and decision-making abilities.
- Communication and interpersonal skills.
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns or events you've managed in the past.
- Demonstrate your passion for community engagement and customer experience.
- Research Primeproperty Group and Centre City to show your interest and understanding of the company and its values.
ATS Keywords: Marketing, Events Coordination, Community Engagement, Digital Content Management, Social Media, Communication, Organizational Skills, Budget Management, Customer Experience, Retail Experience
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Digital content management systems (e.g., WordPress, Hootsuite)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not essential. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Community engagement
- Integrity and professionalism
- Collaboration and teamwork
- Continuous improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Focused on results and impact
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate your commitment to exceptional customer experiences?
- Can you provide an example of a time when you successfully engaged a community or audience through an event or campaign?
- How do you balance creativity and strategic planning in your approach to marketing and events?
ASSUMPTION: Primeproperty Group values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Working with diverse stakeholders, including retailers, community groups, and local businesses.
- Occasional evening and weekend work for events.
- Adapting to changes in the retail and commercial landscape.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to Event Coordinator or Marketing Coordinator positions in other retail or commercial settings. However, it offers the unique opportunity to work in a dynamic, community-focused environment and drive customer engagement at a local level.
- In the broader marketing and events industry, this role is comparable to Junior Marketing Executive or Events Manager positions. However, it provides a more hands-on and collaborative work environment.
- Career progression opportunities may include roles such as Senior Marketing & Events Coordinator, Centre Manager, or broader property management positions within Primeproperty Group.
ASSUMPTION: While this role shares similarities with other marketing and events positions, its focus on community engagement and customer experience sets it apart.
📝 Sample Projects
- Planning and executing a successful Christmas event at Centre City, with a focus on community engagement and retailer involvement.
- Developing and implementing a social media campaign to promote a new retail store opening at Centre City, resulting in increased foot traffic and sales.
- Collaborating with local businesses and community groups to create a calendar of events that drives regional engagement and supports Centre City's reputation.
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and the opportunity to make a real impact in this role.
❓ Key Questions to Ask During Interview
- How does this role support the broader goals and objectives of Primeproperty Group and Centre City?
- What opportunities are there for professional development and growth within this role?
- How does the Centre Management team collaborate and support each other in their respective roles?
- What is the company's approach to work-life balance, and how is this supported in this role?
- How does the company engage with and support the local community through its properties and initiatives?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the work environment, showing your interest and commitment to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns or events you've managed in the past.
- Research Primeproperty Group and Centre City to show your interest and understanding of the company and its values.
- Follow up with a polite email one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
