📌 Core Information
- Job Title: Marketing & Events Executive
- Company: Jonas Software
- Location: Remote - UK
- Job Type: Full-Time
- Category: Marketing & Events
- Date Posted: May 9, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive brand awareness and customer engagement.
- Collaborating with the product team to understand software features and translate them into client benefits.
- Planning and managing impactful events to showcase the company's software offerings.
ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and event management. The ideal candidate will have experience in a similar role, preferably within a SaaS environment.
📋 Key Responsibilities
- Marketing Strategy & Execution:
- Develop and implement marketing campaigns to promote software products.
- Collaborate with the product team to create compelling content, including product launches, feature announcements, and educational materials.
- Develop and maintain a content calendar, ensuring timely and relevant distribution across various channels.
- Conduct market research to understand trends, competitors, and customer needs, using insights to inform marketing strategies.
- Manage and optimize digital marketing channels, including SEO, PPC, and social media advertising.
- Monitor and report on the effectiveness of marketing activities, providing insights and recommendations for improvement.
- Product Collaboration:
- Work closely with the product team to gain an in-depth understanding of new and existing features.
- Develop marketing materials such as product videos, brochures, and case studies that highlight product value and use cases.
- Conduct product training sessions for internal teams to ensure alignment in messaging and product knowledge.
- Event Management:
- Plan and execute virtual and in-person events, including trade shows, product demos, webinars, and customer appreciation events.
- Manage event logistics, from venue selection and vendor coordination to registration and follow-up communications.
- Create engaging event content that effectively communicates the benefits of the software and drives attendee engagement.
- Track and analyze event performance, providing reports and recommendations for future improvements.
- Content Creation & Management:
- Create and manage a variety of content types, including blog posts, whitepapers, newsletters, and case studies, with a focus on demonstrating product value.
- Work with design and multimedia teams to produce visually appealing content assets.
- Ensure brand consistency across all marketing and event materials.
ASSUMPTION: This role requires strong project management skills, as well as the ability to manage multiple campaigns and events simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: Proven experience (2-5 years) in a marketing or events role, ideally within a SaaS or technology-driven company.
- Required Skills:
- Proven experience in digital marketing, content creation, and lead generation strategies.
- Experience planning and executing both virtual and in-person events.
- Ability to quickly learn and understand complex software products, translating technical features into client benefits.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams, especially product teams.
- Exceptional project management skills.
- Familiarity with analytics tools (e.g., Google Analytics) and the ability to measure and report on the performance of marketing initiatives.
- Proficiency in marketing automation tools, CRM software (e.g., Zoho), and event management platforms.
- Preferred Skills:
- Familiarity with the leisure, wellness, or fitness industry.
- Basic understanding of UX/UI principles to better align marketing content with the product experience.
- Experience with graphic design tools (e.g., Adobe Creative Suite) or video editing software.
ASSUMPTION: Candidates should have a dynamic and adaptable personality, with a customer-focused and team-oriented approach.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level marketing role in the UK)
- Benefits:
- Competitive benefits package, including health insurance and pension scheme.
- Flexible working hours and remote work arrangement.
- Opportunities for professional development and career growth.
- Working Hours: Full-time (37.5 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the UK. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Jonas Software is a leading provider of enterprise management software solutions, operating within various vertical markets, including Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing.
- Company Size: Jonas Software is a large enterprise with over 6,000 employees worldwide, providing ample opportunities for career growth and development.
- Founded: Jonas Software was founded in Canada and has since expanded its operations to include offices throughout North America, the United Kingdom, Europe, Australia, South America, and Africa.
- Company Description: Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. The company's vision is to be the branded global leader across its vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of 'Software for Life' and as an ambassador for technology, product innovation, quality, and customer service.
- Company Specialties: Jonas Software specializes in providing enterprise management software solutions tailored to specific industries, with a focus on innovation, quality, and customer service.
📊 Role Analysis
- Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in a similar role, preferably within a SaaS environment.
- Reporting Structure: The Marketing & Events Executive will report directly to the Marketing Manager and work closely with the Product Team.
- Work Arrangement: This role offers a remote work arrangement, with the expectation that the candidate will be based in the UK.
- Growth Opportunities: As a large enterprise, Jonas Software offers ample opportunities for career growth and development, including the potential to take on more senior roles or explore different areas of the business.
ASSUMPTION: This role may require occasional travel for events and client meetings.
🌍 Location & Work Environment
- Office Type: Remote work arrangement, with the expectation that the candidate will be based in the UK.
- Office Location(s): The candidate's home office or a co-working space, as agreed with the company.
- Geographic Context: The UK has a thriving tech industry, with a strong focus on innovation and growth. Jonas Software's remote work arrangement allows for flexibility and work-life balance.
- Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work.
ASSUMPTION: The candidate should have a suitable home office setup with a stable internet connection and minimal distractions.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial phone or video screening, followed by one or two in-depth interviews with the hiring manager and relevant team members. A final interview may also include a presentation or case study component.
- Key Assessment Areas: Candidates will be assessed on their marketing and event management skills, as well as their ability to understand and communicate complex software products. Cultural fit and alignment with Jonas Software's values will also be considered.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your ability to understand and communicate complex software products.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer focus.
- Familiarize yourself with Jonas Software's products and industry to demonstrate your enthusiasm and understanding of the role.
ASSUMPTION: Jonas Software uses an Applicant Tracking System (ATS) to manage job applications. Ensure your resume is ATS-optimized by including relevant keywords from the job description.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Zoho)
- CRM software (e.g., Zoho)
- Event management platforms (e.g., Eventbrite, Hopin)
- Analytics tools (e.g., Google Analytics)
- Graphic design tools (e.g., Adobe Creative Suite) or video editing software (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Jonas Software values innovation, quality, customer service, and collaboration. The ideal candidate will embody these values and be able to contribute positively to the company's culture.
- Work Style: Jonas Software fosters a dynamic and adaptable work environment, with a strong focus on customer focus and team collaboration. The ideal candidate will be able to thrive in this fast-paced environment and adapt to new challenges and opportunities.
- Self-Assessment Questions:
- How do you align with Jonas Software's values, and how have you demonstrated these values in your previous roles?
- How do you approach learning and understanding complex software products, and how have you translated technical features into client benefits in the past?
- How do you handle working remotely, and what strategies do you use to maintain productivity and focus in a home office environment?
ASSUMPTION: Jonas Software places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to discuss their values and how they align with the company's mission and culture.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong understanding of both marketing and event management, as well as the ability to collaborate effectively with the product team. The ideal candidate will be able to balance multiple projects and deadlines simultaneously.
- Company-Specific Challenges: As a large enterprise, Jonas Software may have more bureaucracy and slower decision-making processes compared to smaller companies. The ideal candidate will be able to navigate these challenges and adapt to the company's unique culture.
- Industry-Specific Challenges: The software industry is constantly evolving, with new technologies and trends emerging regularly. The ideal candidate will be able to stay up-to-date with industry developments and adapt to changes in the market.
- Location-Specific Challenges: Working remotely may present unique challenges, such as distractions at home or feelings of isolation. The ideal candidate will be able to manage these challenges and maintain productivity and focus in a home office environment.
ASSUMPTION: The ideal candidate will be proactive in seeking out support and resources to overcome any challenges they may face in this role.
📈 Similar Roles Comparison
- Role Differentiation: This role is unique in its focus on both marketing and event management, with a strong emphasis on collaboration with the product team. Unlike other marketing roles, this position requires a deep understanding of software products and the ability to translate technical features into client benefits.
- Industry Context: Jonas Software operates within various vertical markets, each with its unique challenges and opportunities. The ideal candidate will have experience working within a SaaS environment and be able to adapt to the specific needs of Jonas Software's target industries.
- Career Path Comparison: This role offers ample opportunities for career growth and development within Jonas Software's large enterprise structure. The ideal candidate will be able to take on more senior roles or explore different areas of the business as they gain experience and demonstrate their value to the company.
ASSUMPTION: The ideal candidate will be proactive in seeking out opportunities for career growth and development within Jonas Software.
📝 Sample Projects
- Role-Specific Projects: Developing and executing a marketing campaign to launch a new software feature, including creating compelling content, managing digital advertising, and tracking campaign performance.
- Industry-Specific Projects: Conducting market research to understand the needs and preferences of customers within Jonas Software's target industries, and using insights to inform marketing strategies and product development.
- Reporting Responsibilities: Preparing a detailed report on event performance, including attendee feedback, lead generation, and recommendations for future improvements.
ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How do you approach understanding complex software products, and how have you translated technical features into client benefits in the past?
- Can you describe a time when you had to manage multiple marketing campaigns and events simultaneously? How did you prioritize your workload and ensure the success of each project?
- Company-Specific Questions:
- How do you align with Jonas Software's values, and how have you demonstrated these values in your previous roles?
- What strategies do you use to build and maintain strong relationships with internal teams, such as the product team?
- Industry-Specific Questions:
- How do you stay up-to-date with industry trends and developments, and how have you applied this knowledge to inform marketing strategies in the past?
- What experience do you have working with software products, and how have you contributed to their success in previous roles?
ASSUMPTION: The ideal candidate will be proactive in asking thoughtful questions that demonstrate their interest in the role and their understanding of Jonas Software's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://talentmanagementsolution.wd3.myworkdayjobs.com/JonasSoftwareUK/job/Remote---UK/Marketing---Events-Executive_R44653).
- Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your ability to understand and communicate complex software products.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer focus.
- Familiarize yourself with Jonas Software's products and industry to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
