Marketing & Events Manager

📌 Core Information

🔹 Job Title: Marketing & Events Manager

🔹 Company: AlignHR Oregon

🔹 Location: Atlanta, GA, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Events

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving tradeshow strategy, showroom experiences, and marketing initiatives
• Planning, coordinating, and executing all tradeshows and sales events
• Managing event logistics and collaborating with cross-functional teams
• Developing marketing collateral and maintaining event budgets
• Designing event spaces with a focus on customer experience and product visibility

ASSUMPTION: This role requires a high level of ownership and initiative, with a strong focus on creative design and sales enablement.

📋 Key Responsibilities

✅ Plan, coordinate, and execute all tradeshows, sales events, and showroom installations across major markets

✅ Drive digital marketing efforts, building sales assets for retail and e-commerce partners

✅ Manage event logistics including contracts, travel, product sample kits, inventory, and visual merchandising

✅ Develop compelling sales and marketing collateral, such as promotional flyers, retail presentations, and e-commerce assets

✅ Collaborate cross-functionally with sales, operations, and product development teams to align on timelines, objectives, and brand consistency

✅ Maintain and optimize event budgets, event timelines, and travel coordination for the sales team

✅ Design event spaces with a focus on customer experience, product visibility, and retail strategy

✅ Own the annual marketing calendar—developing collateral, coordinating promotions, and communicating initiatives to internal teams and external reps

ASSUMPTION: This role involves a significant amount of travel, particularly during Q1, and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or Design preferred; design certifications a plus

Experience: 5+ years in marketing, event coordination, and tradeshow management, preferably within consumer goods or related industries

Required Skills:

• Familiarity with Adobe Illustrator, Photoshop, and proficiency in MS Office (especially Excel)
• Working knowledge of ERP tools (Business Central preferred)
• Proactive, analytical, and creative self-starter with an entrepreneurial mindset
• Exceptional communicator, strong organizational habits, detail-oriented, adaptable, and customer-focused

Preferred Skills:

• Visual merchandising or floor planning experience
• Previous experience in consumer goods industries targeting large retailers
• Comfort in boutique business environments with high visibility and impact potential

ASSUMPTION: While this role does not have formal direct reports, the ideal candidate should have strong leadership skills and the ability to influence cross-functional teams.

💰 Compensation & Benefits

Salary Range: $65,000–$75,000 (DOE) - This range is based on industry standards for a Marketing & Events Manager with 5-10 years of experience in the consumer goods industry in the Atlanta area.

Benefits:

• 401(k) with matching
• Health, dental, and vision insurance
• Paid time off
• Paid training
• Flexible schedule
• Employee discount
• Entrepreneurial coaching and mentorship from executive leadership

Working Hours: Full-time, with a flexible schedule and the need for occasional travel, particularly during Q1

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods - The company specializes in designing and manufacturing plush toys and gifts for the global attraction, gift, and souvenir markets.

Company Size: Small (2-10 employees) - This size allows for a dynamic, entrepreneurial setting with a close-knit, boutique atmosphere.

Founded: 2009 - The company has been growing and expanding into new sales channels and retail partnerships since its founding.

Company Description:

• Leading designer and manufacturer of plush toys and gifts
• Focus on global attraction, gift, and souvenir markets
• Dynamic, entrepreneurial setting with a close-knit, boutique atmosphere

Company Specialties:

• Plush toy and gift design and manufacturing
• Event management and marketing
• Sales enablement and brand strategy

Company Website: http://www.redzonehr.com

ASSUMPTION: The company's small size and boutique atmosphere may offer more opportunities for growth and impact than larger organizations.

📊 Role Analysis

Career Level: Mid-level - This role requires a significant amount of experience and offers opportunities for growth and impact within the company.

Reporting Structure: This role reports directly to the executive leadership team and works closely with cross-functional teams, but does not have formal direct reports.

Work Arrangement: On-site, with a flexible schedule and the need for occasional travel, particularly during Q1

Growth Opportunities:

• Potential to make a significant impact on the company's brand and sales strategy
• Opportunities to work closely with executive leadership and influence cross-functional teams
• Potential for career growth within the company as it continues to expand

ASSUMPTION: The ideal candidate for this role should be comfortable working in a small, fast-paced environment and have a strong entrepreneurial mindset.

🌍 Location & Work Environment

Office Type: Small, boutique office with a close-knit team

Office Location(s): 225 Ottley Drive, Suite 220, Atlanta, GA 30324

Geographic Context:

• Atlanta, GA, United States
• Dynamic, entrepreneurial setting with a close-knit, boutique atmosphere
• Opportunities for travel, particularly during Q1

Work Schedule: Full-time, with a flexible schedule and the need for occasional travel, particularly during Q1

ASSUMPTION: The company's small size and boutique atmosphere may offer a more collaborative and entrepreneurial work environment than larger organizations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the executive leadership team to discuss the role and company in more detail
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Creative design and marketing skills
• Event management and planning experience
• Analytical and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in marketing, event coordination, and tradeshow management
• Include specific examples of your creative design and marketing skills, as well as your event management and planning experience
• Demonstrate your analytical and strategic thinking skills through your responses to interview questions

ATS Keywords: Marketing, Events, Tradeshow, Sales, Digital Marketing, Creative Design, Sales Enablement, Customer Experience, Retail Strategy, Brand Identity

ASSUMPTION: The interview process for this role may be more informal and entrepreneurial than larger organizations, with a greater emphasis on cultural fit and potential impact.

🛠️ Tools & Technologies

• Adobe Illustrator
• Adobe Photoshop
• Microsoft Office (especially Excel)
• ERP tools (Business Central preferred)

ASSUMPTION: The ideal candidate for this role should have experience with design software and ERP tools, as well as strong proficiency in Microsoft Office.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Agility
• Initiative

Work Style:

• Collaborative
• Fast-paced
• Entrepreneurial

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced, and imaginative environment?
• Are you comfortable working in a small, boutique office with a close-knit team?
• Do you have a strong entrepreneurial mindset and the ability to take initiative?

ASSUMPTION: The ideal candidate for this role should be comfortable working in a small, fast-paced environment and have a strong entrepreneurial mindset.

⚠️ Potential Challenges

• Significant travel requirements, particularly during Q1
• Need to manage multiple projects and deadlines simultaneously
• Requirements to work closely with cross-functional teams and influence their decisions
• Need to maintain a high level of ownership and initiative in a small, fast-paced environment

ASSUMPTION: The ideal candidate for this role should be comfortable working in a small, fast-paced environment and have a strong entrepreneurial mindset, as well as strong organizational skills to manage multiple projects and deadlines.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Events Manager, but with a greater emphasis on creative design and sales enablement
• Unlike larger organizations, this role offers a greater opportunity for impact and growth within the company
• This role may have a more entrepreneurial and collaborative work environment than larger organizations

ASSUMPTION: The ideal candidate for this role should be comfortable working in a small, fast-paced environment and have a strong entrepreneurial mindset, as well as strong creative design and marketing skills.

📝 Sample Projects

• Planning and executing a major tradeshow or sales event
• Developing marketing collateral, such as promotional flyers or retail presentations
• Designing an event space with a focus on customer experience and product visibility

ASSUMPTION: The ideal candidate for this role should have experience planning and executing events, as well as developing marketing collateral and designing event spaces.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing and sales strategy?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• What opportunities are there for growth and development within the company?
• What is the company's approach to work-life balance, particularly given the travel requirements of this role?

ASSUMPTION: The ideal candidate for this role should be comfortable working in a small, fast-paced environment and have a strong entrepreneurial mindset, as well as strong creative design and marketing skills, and a strategic and analytical approach to problem-solving.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in marketing, event coordination, and tradeshow management, as well as your creative design and marketing skills, and your event management and planning experience
• Prepare examples of your creative design and marketing skills, as well as your event management and planning experience, to discuss during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.